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AMA Creates New Departments, Renews Focus On Membership Support

American Motorcyclist Association Expands Marketing and Communications, Refocuses Resources on Membership Analysis and Support

Joy Burgess appointed to new role of Director of Marketing & Communications

PICKERINGTON, Ohio — The American Motorcyclist Association is creating a new Marketing & Communications Department with a dedicated director position, while simultaneously establishing a razor-focused Department of Membership that will drive the quality and responsiveness of member retention and services.

“Effective marketing work is done through many channels — digital, print, direct mail and in the real world of events, all with an eye on both big data and individual member feedback,” said AMA Chief Operating Officer James Holter. “Previously, these responsibilities were consolidated in the Membership Marketing & Services Department. That was the right structure at the time, but opportunity calls for a new approach that better leverages AMA resources and gives our directors more support to grow the AMA with expanded outreach, broader engagement and improved member service.”

Joy Burgess, previously Deputy Director of Communications and Managing Editor, will be responsible for creative marketing efforts, public relations, corporate communications, volunteer outreach and recreational riding activity. She will continue to contribute to AMA editorial channels, including American Motorcyclist magazine, as needed.

 

Joy Burgess, AMA's new Director of Marketing & Communications. Photo courtesy AMA.
Joy Burgess, AMA’s new Director of Marketing & Communications. Photo courtesy AMA.

 

“Our job will be simple: to tell more motorcyclists about the AMA and to tell more non-riders about motorcycling. We will deliver that message in many ways, across a variety of media,” Burgess said. “I’m looking forward to expanding my team with the right people to help get that job done.”

Burgess is currently searching for a Corporate Communications Specialist, Event Manager and Associate Sales Representative to expand AMA capabilities in those areas.

Amanda Donchess, who served as Director of Membership Marketing and Services, takes on the role of Director of Membership, where she will focus on member retention, support, fulfillment, quality control and data analytics.

 

Amanda Donchess, AMA's Director of Membership. Photo courtesy AMA.
Amanda Donchess, AMA’s Director of Membership. Photo courtesy AMA.

 

“Retaining a member begins the day that member joins the association,” Donchess said. “First and foremost, we must deliver on our brand promise, exceeding member expectations for service and fulfillment. I’m excited to grow our capacity in these areas with better market research, data analysis and simply listening in new and better ways on how we can excel.”

 

Mitch Boehm, AMA Editorial Director. Photo courtesy AMA.
Mitch Boehm, AMA Editorial Director. Photo courtesy AMA.

 

Mitch Boehm continues to direct the editorial content of the AMA, including American Motorcyclist magazine and AmericanMotorcyclist.com. Keaton Maisano has been promoted to Managing Editor for the association and reports directly to Boehm.

 

Keaton Maisano, the Managing Editor of American Motorcyclist magazine. Photo courtesy AMA.
Keaton Maisano, the Managing Editor of American Motorcyclist magazine. Photo courtesy AMA.

 

“One of the most effective ways to engage members — and generate new ones — is with compelling storytelling, and that’s what we do in American Motorcyclist magazine,” Boehm said. “Our editorial has become some of the best in motorcycling over the past two years, and we’re just getting started. The future will see not just a continued dedication to world-class print moto-journalism, but a new AmericanMotorcyclist.com that will bring the same engaging and quality content to an audience of AMA members and future members.”

The American Motorcyclist Association has been defending motorcyclists’ freedoms and promoting opportunities to ride and race for 99 years. AMA members enjoy several member-only benefits, including exclusive deals and discounts, as well as access to AMA amateur competition events. The AMA is the sanctioning body for both MotoAmerica, home of the AMA Superbike Championship, and AMA Supercross, the most popular supercross championship on the planet. Through the AMA Motorcycle Hall of Fame and the American Motorcycle Heritage Foundation, the AMA preserves and promotes the rich history of motorcycling in America and keeps motorcycling history alive for future generations.

About the American Motorcyclist Association

Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. Besides offering members money-saving discounts on products and services, the AMA also publishes American Motorcyclist, a recently revitalized and monthly full-color magazine (and digital version of same) that covers current events and motorcycle history with brilliant photography and compelling writing. American Motorcyclist is also North America’s largest-circulation magazine. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit AmericanMotorcyclist.com.

Not a member? Join the AMA today: AmericanMotorcyclist.com.

 

WorldSBK: Ducati Rev Limit Lowered, Kawasaki Rev Limit Raised

WorldSBK rev limits and concessions updated ahead of Prosecco DOC Catalunya Round

The FIM and Dorna WSBK Organization (DWO) have announced updated rev limits in the MOTUL FIM Superbike World Championship category, starting from this weekend’s event at the Prosecco DOC Catalunya Round.

After receiving the analysis of the relative performance of the machines over the first three rounds of the 2023 season, the maximum rev limit for Ducati will be decreased by 250 rpm – as per article 2.4.2.2-3* of the regulations.

Also starting from this weekend, Kawasaki has elected to use 5 concession points to benefit from a 250 rpm rev limit increase as per article 2.4.3.3 of the regulations.

*The rev limit may be updated (according to Art. 2.4.2.3) at the end of every 3rd event provided at least 3 events remain in the season.

Canadian Superbike: GP Bikes Sponsoring Premier Class

GP Bikes to sponsor feature Pro Superbike class in 2023

Toronto, ON – The premier class of Bridgestone Canadian Superbike Championship racing will return with a title sponsor from 2023, as GP Bikes will back the feature Pro Superbike category this season.

The Whitby-based powersports retailer and motorcycle specialists are the first sponsor of the main Superbike class since 2019, and are excited to partner with the biggest stars in the Bridgestone CSBK paddock and the quest for the annual Canada Cup.

Founded in nearby Ajax in 2000, GP Bikes initially began “with 5 used motorcycles, a 1200 square foot facility in Ajax, one employee, and a dream,” and has since grown into one of Canada’s biggest and most renowned motorcycle distributors. The company moved to Whitby in 2011, expanding their facility to over 40,000 feet and are still expanding further today.

Aside from offering a range of other powersports products, GP Bikes also sells Ducati, Triumph, KTM, Husqvarna, and Honda machines, consistently ranking as one of the top Ducati and Triumph dealers in the country. Currently, they are expanding their lineup to include BMW and MV Agusta motorcycles.

Now well-established in the consumer market, GP Bikes and president Jerry Ordanis are hoping to grow their brand in the Canadian racing world.

“GP Bikes is thrilled to be partnering more closely with the Bridgestone Canadian Superbike Championship in 2023, in what should be a thrilling season in the GP Bikes Pro Superbike class for both riders and fans,” said Ordanis.

As the top level of national motorcycle racing in Canada, the now-titled GP Bikes Pro Superbike class is home to all of the sport’s biggest names, including two-time and defending champion Ben Young, his rival and 2021 champion Alex Dumas, and 14-time crown winner Jordan Szoke.

One of the lone “original” classes that has stayed on the CSBK calendar since its launch in 1980, the feature category has seen 16 different riders take the coveted #1 plate across 43 seasons, with Szoke’s mark of 14 and Kawasaki’s 16 the most among them.

The new sponsorship will come at the perfect time for GP Bikes as well, with the 2023 campaign expected to be one of the best in Pro Superbike history. The hopeful return of Szoke, partnered with his new rookie teammate Trevor Dion, and the renewed battle between Young and Dumas will be just some of the storylines to watch this summer.

Outside of the feature Superbike class, GP Bikes will also be sponsoring Liqui Moly Pro Sport Bike title contender and fan-favourite Elliot Vieira as he joins Ducati in 2023. A double race winner and third-overall finisher in 2022, Vieira will look to capture his first Pro title this season with the help of GP Bikes’ support.

The Bridgestone Canadian Superbike Championship season will officially kick off at Shannonville Motorsport Park on May 19-21, with eleven feature GP Bikes Pro Superbike races, all broadcast on TSN, between now and September to decide the Canada Cup winner and the National, overall number one plate.

Yamaha Releases Two New “BOOSTER” eBikes

Yamaha launches two new electric Urban Mobility models

BOOSTER Easy eBike and BOOSTER S-pedelec, available in spring 2023

The Yamaha’s diverse range of class-leading Urban Mobility models is further expanded with the launch of two new electric models, the BOOSTER Easy eBike and the BOOSTER S-pedelec electric.

Following the company’s recent announcements regarding the new NEO’s electric scooter as well as the introduction of the Moro 07, Wabash and Crosscore eBikes, the launch of these innovative and stylish new BOOSTER models underlines Yamaha’s ongoing commitment towards establishing itself as one of the major brands in the European 2-wheel EV market.

Initiated at the beginning of 2022, Yamaha’s Switch ON strategy represents the beginning of an exciting new era in the design and production of the next generation of electric vehicles. Many commuters are now actively seeking zero emission personal transportation, and the growing range of electric Yamaha models offers a clean, reliable and efficient solution for commuting, leisure and sporting applications.

 

Created with Yamaha’s 30 years of EV experience

Yamaha introduced the world’s first production eBike in 1993, and now, 30 years later, the premium Japanese brand is at the forefront of the development, design and manufacture of zero emission 2-wheel electric scooters, eBikes and pedelecs. Yamaha is also a key manufacturer of drive units that power many brands of eBikes produced by other manufacturers. At the same time as being a major producer of zero emission vehicles that help to contribute towards a cleaner environment, Yamaha has also accelerated its programme to become a carbon neutral manufacturer by 2035.

 

New BOOSTER Easy and BOOSTER

Yamaha’s new BOOSTER Easy eBike and BOOSTER S-pedelec electric have been developed in Europe to meet the rapidly increasing demand for clean, quiet and accessible urban transport. A few decades ago, Yamaha’s legendary BW’s scooter – along with the best-selling MBK Booster – captured the imagination of a generation of younger riders who were looking for fun and freedom on two wheels. Powered by a class-leading Yamaha drive unit and featuring a rugged and timeless chassis design, the new electric BOOSTER models are designed to offer the today’s urban dwellers an easy, enjoyable and affordable way to move around their towns and cities with zero emissions.

 

BOOSTER Easy and BOOSTER: What’s the difference?

Yamaha’s new BOOSTER Easy and BOOSTER look virtually identical and are technically very similar, sharing the same lightweight chassis design. The difference is in their performance: BOOSTER Easy is an eBike with a maximum pedal assisted speed of 25km/h, while the BOOSTER is an AM licence S-pedelec or electric moped that can power to a maximum pedal assisted speed of 45km/h.

 

Contemporary and minimalistic design

Fun to ride, simple to maintain and accessible to an extremely wide and diverse range of customers of all ages and backgrounds, the BOOSTER models are the spiritual successors to the original ‘fat tyre’ 50cc Yamaha and MBK scooters that played a big part in the lives of thousands of European teenagers growing up in the 1980s and 90s.

The contemporary and minimalist design features an exposed diecast aluminium front frame as well as spoked wheels with fat 20” x 4” tyres, and a classic U-frame configuration that makes getting on and off so easy.   Driven by an ultra-compact and lightweight Yamaha PW-S2 drive unit that delivers seamless power, the new BOOSTER models are ready to make every part of the metropolis easily accessible to the new generation of riders who live, work and play in the city.

 

Exclusive Yamaha body components

The BOOSTER models benefit from a range of exclusive chassis components that add extra fun and functionality to the look and feel of these new zero emission vehicles. The front end of the bike features Yamaha-exclusive fork covers, a front plate cover and front mudguard as well as a Supernova headlight to give a sleek and coordinated look.

Cables are hidden away behind ducts for cleaner lines, and a chain cover and engine covers underline the BOOSTERS’ high quality of finish. The rear carrier provides plenty of carrying space, and both models feature an adjustable Royal Orbis seat and Integrated Koso LED taillight.

 

Comfortable and agile, perfect for urban mobility

The BOOSTER models represent the next generation in urban mobility and are amongst the most accessible powered two wheel models available today. Riding comfort is assured on uneven road surfaces thanks to the fat 20” x 4” tyres that offer excellent grip on different road surfaces. The adjustable seat height enables riders of varying sizes to find their ideal riding position – and, together with the shock absorbing high-profile tyres, the smooth front suspension soaks up the bumps. As well as offering easy ingress, the strong and simple U-frame design with its unique diecast aluminium front section ensures a low centre of gravity for Easy agility, making this zero emission 2-wheeler the smarter way to move.

 

Smooth and reliable Yamaha power

Yamaha has 30 years worth of experience in the design and manufacture of high-tech eBike drive units, and the BOOSTER models are equipped with the very latest PWseries S2 motor that is one of the most sophisticated designs in the class. Developed with the philosophy that ‘less is more’ the quiet-running PWseries S2 drive unit is extremely light and compact, weighing just 2.85 kg.

Producing 75Nm, the PWseries S2 has one of the highest torque-to-weight ratios in its class, giving the BOOSTER smooth and natural acceleration. In addition to its seamless power delivery, this reliable high-tech design also benefits from a number of class leading electronic control technologies that deliver an enjoyable and refined riding experience. Yamaha’s Zero Cadence technology provides instant assistance as soon as pedalling input is sensed, and the Automatic Support Mode provides additional power assistance when necessary – such as on hills or into headwinds – to ensure an easier and enjoyable riding experience.

Riders can also select the Zero Mode that completely disengages the drive unit and solely uses pedal power – and the Walk Assist Mode makes pushing the vehicle easy in situations such as pedestrian only zones where riding is not permitted.

 

630 Wh 36V Yamaha battery

Both the BOOSTER Easy and BOOSTER are equipped with a 630Wh 36V battery that provides the PWseries S2 drive unit with an instant and reliable supply of power. The quickly detachable unit is located centrally for easy access as well as centralising mass for agile and responsive handling – and battery charging can be carried out both in-situ and remotely if the unit is removed.

 

Performance and range

BOOSTER Easy has a top assisted speed of 25km/h to comply with European eBike legislation – and riders can select the Zero mode for faster pedal-only riding on downhills. Five modes are available – +ECO, ECO, STD, HIGH and AUTO, enabling the rider to choose the appropriate setting to suit the local terrain and their individual range requirements.

The torque ratio supplied by the Yamaha drive unit is set at 50% for +ECO mode and goes up to 280% in HIGH mode, and the typical range with a 75 kg rider is up to 120 km in +ECO mode through to 60 km in HIGH mode.

BOOSTER is being classed as an electric moped (L1e) riders requires an AM licence and the appropriate insurance. The +ECO, ECO, STD, HIGH and AUTO modes can be selected by the rider to match the conditions, and a range of 110 km(+ECO mode) up to 50km (HIGH mode) can be achieved with a 75kg rider.

The torque ratio supplied by the Yamaha drive unit starts at 60% in +ECO mode and increases to 400% in HIGH mode, giving this electric moped a drive unit assistance reducing at 40km/h and stopping before 45km/h.

 

Intuitive user interfaces

BOOSTER is equipped with the latest centrally located Yamaha Display C user interface featuring a large 2.8″ full colour dot matrix TFT display and a separate control switch. Information displayed includes battery capacity, riding speed, assist mode, range, clock, trip distances, cadence, calorie consumption and time. A range of fitness and navigation apps can be accessed by connecting a Smartphone via Bluetooth® to enhance the overall riding experience.

BOOSTER Easy features Yamaha’s simple to read Display A interface that’s equipped with a 1.7″ LCD screen. Its basic design features integral buttons, and ‘always on’ information includes speedometer, battery capacity indicator and assist mode, as well as selectable trip meter, odometer and range.

 

Model overview

BOOSTER Easy

eBike category, limited speed 25km/h

Range 60km-120km depending on running mode, with fully charged battery

Comfortable, agile and lightweight urban transport

Contemporary and minimalist design

Aluminium diecast front frame

Adjustable seat height

Fat 20 inch x 4 inch high profile tyres for excellent traction and shock absorption

Low centre of gravity for easy agility and confident stability

Designed to handle uneven road surfaces

Promax 180mm diameter front and rear disc brakes

Premium Yamaha PW-S2 drive unit

Yamaha 630 Wh 36 volt battery

Display A multi-function LCD interface

Yamaha charger

Rear carrier

Yamaha exclusive bodywork

Royal Orbis seat

Supernova M99 Mini Pure headlight/Koso LED taillight

Genuine Accessory baskets, side bags, inner bags, frame side covers, premium pedals, bar mount.

 

Exclusive BOOSTER S-pedelec features

BOOSTER S-pedelec electric moped, AM licence category, limited speed 45 km/h

Range 50 km-110km depending on running mode, with fully charged battery

Premium Yamaha PW-S2 45 drive unit

Yamaha WVTA (L1e-B) 630Wh 36V battery

Display C multi-function full colour TFT interface

Licence plate holder

Left hand mirror

Left handlebar horn and meter controls

 

Price and availability

Please contact your national Yamaha press officer for more detailed information on the local price. Deliveries will commence from April 2023 for BOOSTER Easy, and June 2023 for BOOSTER.

 

Colours

BOOSTER Easy

Cyan Solid Aqua

Dark Grey Metallic

 

BOOSTER

Cyan Solid Aqua

Dark Grey Metallic

 

Genuine Yamaha Accessories

BOOSTER riders can personalise their eBike with a selection of Genuine Yamaha Accessories, including a full and wide range of new dedicated products: front and rear baskets fully modulable and easy to mount, new inner bags usable for your daily routine and side bags to extend your carrying capacity, premium pedals and a smartphone bar mount system. And to make their own BOOSTER stand out, riders can fit a choice of different coloured side covers to the diecast front frame.

For full information on Yamaha Genuine Accessories and Apparel please visit www.yamaha-motor.eu

 

Omnichannel: a seamless buying experience for Yamaha BOOSTER customers

To ensure that every customer experiences the highest levels of satisfaction from their initial enquiry right through to the purchase and delivery of their new BOOSTER Easy and BOOSTER, Yamaha has developed an Omnichannel distribution system that delivers a seamless buying experience from start to finish.

The heart of the system is a new e-commerce platform working in partnership with the new network of eBike Experience Centres operating within Yamaha’s existing European PTW network. The key advantage of the Omnichannel system is that customers can visit a Yamaha eBike Experience Centre to see and feel the eBike, take a test ride and seek advice from the fully trained dealer personnel before placing their order with confidence.

Once they have chosen their new BOOSTER the customer can go online to confirm their purchase and arrange home delivery (only for BOOSTER Easy) or pick up at the dealer. This new industry-leading system is designed to offer customers the best combination of on site and online services – and Omnichannel removes the uncertainty that is sometimes associated with a purely virtual sales experience where there is no physical element or human interaction.

MotoGP: Oliveira Will Miss French GP Due To Arm Injury

Oliveira withdraws from French GP; Savadori to step in for CryptoDATA RNF MotoGP Team

CryptoDATA RNF MotoGP Team’s Miguel Oliveira has unfortunately been forced to withdraw from the upcoming French Grand Prix due to a shoulder injury sustained during the Spanish Grand Prix. While immediate medical attention successfully repositioned his dislocated left shoulder, further assessments revealed a more severe injury, including a fracture in the humerus and an anterior ligamentous labrum injury.

Although Oliveira and his doctors have decided against surgery, he will need to focus on the healing process and will not be able to participate in the French round. The team wishes him a speedy recovery and looks forward to welcoming him back for the Italian GP.

In Oliveira’s absence, he will be replaced by Lorenzo Savadori. As the official Aprilia test rider, Savadori has already had the opportunity to get accustomed to the team and conditions during the official MotoGP test at the Circuito de Jerez – Angel Nieto on Monday.

The entire CryptoDATA RNF MotoGP Team remains focused and committed to achieving success on the track, even with this setback.

WorldSBK: Ducati Renews Bautista Through 2024

Alvaro Bautista to continue aboard the factory Panigale V4R of the Aruba.it Racing – Ducati team in the 2024 WorldSBK season

The Aruba.it Racing – Ducati team is pleased to announce the contract extension of Alvaro Bautista who will be riding the official Ducati Panigale V4R also in the 2024 WorldSBK season.

Returning to wear the colors of Aruba.it and Ducati in the 2022 season after his WorldSBK debut in 2019, Alvaro Bautista was crowned World Champion last year at the end of an exciting ride made up of 16 wins and 31 total podiums.

After the first three rounds of the 2023 season, Bautista is firmly leading the standings with 174 points (56 ahead of his closest rival), and a few days ago, at the Assen circuit (Holland), he was the absolute protagonist with the hat-trick that gave Ducati its historic 400th WorldSBK victory.

Alvaro Bautista (Aruba.it Racing – Ducati #1)

“After 21 years spent in the elite of world motorcycling, in the paddocks of MotoGP and Superbike, I now feel in excellent shape, both physically and mentally. I can say that I am in the best moment of my career: I have a lot of fun riding the bike and I have the pleasure of working with a team that I consider a second family. By the way, on a personal level, my family is getting bigger, and the babies are growing up and that is why the decision to race in 2024 was a choice I wanted to make together with them. We decided to continue and I’m very happy to stay with the Aruba.it Racing – Ducati team with whom I’ve always had a wonderful relationship. I am happy that they still want me, even though I am a little old. One more year together, with the hope of keeping the fantastic feeling with the bike, the certainty of an extraordinary working relationship, and, of course, the goal of aiming at great results”

Stefano Cecconi (Team Principal Aruba.it Racing – Ducati)

“We are extremely happy to have extended our relationship with Alvaro and it will be a pleasure to continue a collaboration that has always been excellent both on a professional and human level. Alvaro has brought our team the first great success, the one we have been chasing since 2015, when we decided to embark on this fascinating adventure with Ducati; but instead of giving us only satisfaction, this success is spurring us to do even more. The determination and commitment that have allowed us to achieve this target have also ensured excellent results in the first 3 rounds of the current season: our common goal is, therefore, to continue in this direction in order to achieve other important successes together in the future”.

Luigi Dall’Igna (General Manager Ducati Corse)

“The world title win, but also the sensational start to the season that we have witnessed this year, are yet another demonstration of the magical moment that Bautista is going through. Alvaro is a very talented and experienced rider and with our Panigale V4 R, he has found a fantastic balance that currently allows him to make a real difference. We are therefore very happy to be able to continue with him in 2024. Now the goal is to stay focused on the current season and try to maintain this positive trend in the future as well.”

Ducati Reports Record Deliveries In First Quarter

Ducati Posts Record Delivery Results for the First Quarter of 2023
 
Record of 14,725 motorcycles delivered to passionate Ducatisti in the first quarter of 2023

The success is highlighted throughout Ducati’s top markets: Italy +7 percent, United States and Germany +21 percent

Multistrada V4 popularity keeps growing while DesertX becomes the third most requested model in the Ducati range

Borgo Panigale (Bologna, Italy), May 3, 2023 – Following on from a very successful 2022, which was the best year ever for Ducati in terms of deliveries, revenue and profitability, the Bologna-based manufacturer started 2023 with very positive results.

Deliveries set a new record in the first quarter of 2023 with 14,725 motorcycles conveyed to passionate customers worldwide marking a 9 percent increase compared to the same period of 2022.

Claudio Domenicali, Ducati CEO: “After closing our best year ever in 2022, we began 2023 with strong results that confirm a company strategy that is paying off with a great outcome. Based on these positive numbers, we continue working to achieve the best possible result, with the main goal to satisfy all passionate Ducatisti in our beautiful community”.

These excellent results are highlighted throughout Ducati’s top markets: Italy is in the first position with 2,717 motorcycles delivered and a growth of 7 percent compared to last year’s period. The United States, the second-largest Ducati market, increased deliveries by 21 percent in the first quarter of 2023 with 1,677 bikes. Germany, in third position, also grew 21 percent compared to the same period in 2022 with 1,666 motorcycles delivered.

Francesco Milicia, VP Global Sales and After Sales Ducati: “The deliveries achieved in the first quarter of 2023 set a new record for Ducati, with growth in all main markets. Our trusted dealers in the world play an important part when it comes to achieving these results, and they will also be in the first line for the second edition of the ‘We Ride As One’ event that will take place on the next 6th of May. I want to thank them for their commitment to the brand along with our valuable Ducatisti”.

The Multistrada V4 in all its versions is still the most successful motorcycle in the Ducati range with 2,668 models delivered worldwide  over the first three months of 2023, followed by Monster with 2,005 motorcycles. The third most appreciated model is the DesertX with 1,442 deliveries, which confirms the brand’s strategy to enlarge its product range and enter a new segment.

Ducati is present in over 90 countries with a widespread sales network that has more than 800 dealers and keeps growing. In fact, in 2023 the Bologna-based manufacturer plans to open 55 new dealers, some of which have already been inaugurated during the first quarter of the year. Among these, the first Audi Ducati Retail integration dealership in Switzerland opened in Volketswil (Zurich) in March.

Bob Coy Named Grand Marshal Of FIMNA Vintage RR Championships

USCRA Founder and Director, and AMA Hall of Fame nominee Bob Coy named Grand Marshal of the 2023 FIM North America Vintage Road Racing Championships

Loudon, New Hampshire – The United States Classic Racing Association (USCRA), the oldest vintage motorcycle road racing organization in the U.S., announced Founder and Director, and AMA Hall of Fame nominee, Bob Coy as Grand Marshal of the 21st annual FIM North America Vintage Road Racing Championships, June 10-11, 2023 at New Hampshire Motor Speedway in Loudon, New Hampshire.

More information on the event, which kicks off the 100th Annual Laconia Motorcycle Week, can be found at www.race-uscra.com.

“I have been extremely fortunate that motorcycle racing has been my passion for the past 58 years,” said Coy. “I have been very lucky to have raced all over the world. I was the only American to have ever raced the Cuba Cup races through the city streets of Havana, Cuban on the Canadian team in the 1976 and 1977. I have always said that I wasn’t a great racer but I was good enough to be there racing among and against world champions.

“Running and developing the USCRA as a club has been my passion for the past 43 years, It has provided FUN and safe racing to hundreds to riders over the years for riders from sixteen to 85+ years of age.  The USCRA embodies the concept of fun and competitive racing in a family atmosphere of people helping people enjoy the sport. Make no mistake, the USCRA states the concept that racing motorcycles can be a very dangerous sport that one must enter it on his own terms. Volunteerism is the backbone and strength of the club. Unbelievably, n 43 years there has never been an official protest registered at an event. That speaks volumes of the participants and their willingness to promote fun, safe and competitive racing.”

Born in 1945, Robert Coy grew up in a racing family in Chappaqua, N.Y., first getting the racing bug when he attended his first sports car race in the back luggage well of his father’s 1949 MG TC at the age of five.

Coy began his competition career racing go-karts in 1958, and went on to race motorcycles beginning in 1965, getting started racing scrambles and flat track and, later, road racing with the AAMRR organization. and CMA of Canada. He progressed to professional status in the late 1960s, in AMA racing. Through his 45-plus years of racing he raced TZ Yamahas, AMA Superbikes, AMA National Sidecars, AMA Battle of the Twins, competing in international races in Canada, South America, the Caribbean, Cuba, Italy, and Japan.

In 1976, Coy founded and organized the first vintage motorcycle road races in North America at Bridgehampton NY with fellow enthusiast Rob Ianucci. In 1980, he formed the United States Classic Racing Association (USCRA), for which he is still the Director. The USCRA conducts vintage road racing events, including the FIM/NAMU North America Vintage Road Race Championships.

In addition to the USCRA, Bob’s achievements in classic racing are numerous:

• Started the Vintage Sidecar Racing Series in 1990 building 10 outfits to promote the class,

• Revived the AMA National Gunstock Road Races on the original course (Laconia Classic)

• Developed and initiated the FIM Vintage Trials series

• Resurrected the AMA Gypsy Tour from Laconia to NHMS for vintage races

• Founded, organized and promoted Motogiro USA, the Streets of Laconia Vintage Road Races, and the Vintage Invitational Tower Hill Climb

*Organized a team and took 14 USCRA members to race in Philip Island, Australia in 2014.

Through his years as a race and event promoter, Coy also sponsored several notable riders, including Todd Henning, Frank Camilleri, and even put Gary Nixon back on his Kawasaki KR750 a few times when the bike was part of his collection.

Coy was appointed to the AMA Track Racing Commission in 2019, the AMA Specialized Sports Commission. He was nominated for the AMA Hall of Fame in 2022 and 2023..

In recent years Coy has focused on recording and maintaining the history of the sport. A fixture of New England motorsports, he serves on the Board of Directors for the New England Racing Museum and is also a nominating and voting committee member for the Motorsports Hall of Fame in Daytona.

About the United States Classic Racing Association (USCRA) www.race-uscra.com

The USCRA is the oldest vintage motorcycle road racing organization in the United States and includes over 400 active members. The club promotes four general types of events: Road racing on both proprietary built road race circuits and real roads courses (Gunstock® and the Streets of Laconia®), as well as Observed Trials, Motogiro USA® and Pewter Run® touring events held on open public roads.

 

About the Fédération Internationale de Motocyclisme (FIM) www.fim-live.com

The FIM (Fédération Internationale de Motocyclisme) founded in 1904, is the governing body for motorcycle sport and the global advocate for motorcycling. The FIM is an independent association formed by 113 National Federations throughout the world. The International Olympic Committee (IOC) recognizes it as the sole competent authority in motorcycle sport. Among its 50 FIM World Championships the main events are MotoGP, Superbike, Endurance, Motocross, Supercross, Trial, Enduro, Cross-Country Rallies and Speedway. Furthermore, the FIM is also active and involved in the following areas: public affairs, road safety, touring and protection of the environment. The FIM was the first international sports federation to impose an Environmental Code in 1994.

 

Pirelli Expands Spring Moto Rebate To Canada

Pirelli Expands Spring Moto Rebate to Canada

Rebate has Also Been Extended to July 31, 2023, for US Residents and Available on Eligible Street and Off-Road Tires

ATLANTA (May 3, 2023) – Pirelli Tire North America is excited to announce the extension of the spring moto rebate for motorcycle enthusiasts who purchase Pirelli tires through their local participating dealerships and select online retailers through July 31, 2023. The spring moto rebate program is now available to both United States and Canadian residents. It allows enthusiasts to take advantage of as much as $25 USD / $40 CAD rebate per tire or $60 USD / $100 CAD rebate per tire set on eligible street and off-road tires.

“The spring moto rebate has been extremely well received as we kick off the riding season,” said Josh Whitmire, BU Moto – Director of Sales, Pirelli. “We’re excited not only to extend it through July for residents of the United States, but also expand it to include the Canadian market. This program includes Pirelli products across various segments to ensure there is something for everyone as we enter the peak riding season.”

Eligible Pirelli street tires will receive a $25 USD / $40 CAD per tire rebate or $60 USD / $100 CAD rebate per tire set and include the Diablo™ Supercorsa V3 SP, Diablo Rosso™ IV Corsa, Diablo Rosso™ IV, Angel™ GT II, Angel™ GT, Night Dragon™, Night Dragon™ GT, Scorpion™ Trail II, MT 60™, MT 60™ RS, Scorpion™ Rally STR, Scorpion™ MT 90 A/T, Phantom™ Sportscomp, and Sport Demon™.

For off-road, eligible tires will offer a $30 USD rebate per tire set or $20 CAD per tire / $50 CAD per tire set and include the Scorpion™ MX Soft, Scorpion™ MX32™ Mid Soft, Scorpion™ MX32™ Mid Hard, Scorpion™ XC Mid Soft, Scorpion™ XC Mid Hard, MT 43™ Pro Trial, MT 16™ Garacross, and Scorpion™ Rally.

This limited-time offer is only valid on purchases made between March 1, 2023, and July 31, 2023, and only for legal United States and Canada residents. After purchasing a set of qualifying Pirelli tires from a local dealer, participants must fill out a claim form and provide a receipt for proof of purchase to receive their physical or digital VISA prepaid card.

For official terms and conditions, click here.

To learn more about the complete line of Pirelli motorcycle tires and find a dealer, click here.

Team Obsolete’s Iannucci & Matchless G50 Headed To ASI Moto Show In Italy

ASI MOTO SHOW OF VARANO, ITALY MAY 12-14, 2023

Varano, Italy – Rob Iannucci, Team Obsolete Padrone, will be a Special Guest of Honor and Team Obsolete’s Matchless G50 “Wagonwheels” will appear at this year’s ASI Moto Show May 12-14 in Varano, Italy.

The ex-Peter Williams “Wagonwheels,” the revolutionary Arter Matchless G50 that placed second in the Senior TT three times (1969, 1970, and 1972), also held the 102.74 mph single-cylinder lap record until 1997!

“Wagonwheels” was the first bike ever to wear cast magnesium alloy wheels (hence the nickname) coupled with equally groundbreaking use of twin disc brakes and wind cheating bodywork.

“Wagonwheels” was the last privateer and the last single-cylinder machine to effectively complete in the World Championship.

Many thanks to our sponsors: Vanson Leathers, Red Line Synthetic Oil, Avon Tyres.

AMA Creates New Departments, Renews Focus On Membership Support

The sign at AMA headquarters in Pickerington, Ohio. Photo courtesy AMA.
The sign at AMA headquarters in Pickerington, Ohio. Photo courtesy AMA.

American Motorcyclist Association Expands Marketing and Communications, Refocuses Resources on Membership Analysis and Support

Joy Burgess appointed to new role of Director of Marketing & Communications

PICKERINGTON, Ohio — The American Motorcyclist Association is creating a new Marketing & Communications Department with a dedicated director position, while simultaneously establishing a razor-focused Department of Membership that will drive the quality and responsiveness of member retention and services.

“Effective marketing work is done through many channels — digital, print, direct mail and in the real world of events, all with an eye on both big data and individual member feedback,” said AMA Chief Operating Officer James Holter. “Previously, these responsibilities were consolidated in the Membership Marketing & Services Department. That was the right structure at the time, but opportunity calls for a new approach that better leverages AMA resources and gives our directors more support to grow the AMA with expanded outreach, broader engagement and improved member service.”

Joy Burgess, previously Deputy Director of Communications and Managing Editor, will be responsible for creative marketing efforts, public relations, corporate communications, volunteer outreach and recreational riding activity. She will continue to contribute to AMA editorial channels, including American Motorcyclist magazine, as needed.

 

Joy Burgess, AMA's new Director of Marketing & Communications. Photo courtesy AMA.
Joy Burgess, AMA’s new Director of Marketing & Communications. Photo courtesy AMA.

 

“Our job will be simple: to tell more motorcyclists about the AMA and to tell more non-riders about motorcycling. We will deliver that message in many ways, across a variety of media,” Burgess said. “I’m looking forward to expanding my team with the right people to help get that job done.”

Burgess is currently searching for a Corporate Communications Specialist, Event Manager and Associate Sales Representative to expand AMA capabilities in those areas.

Amanda Donchess, who served as Director of Membership Marketing and Services, takes on the role of Director of Membership, where she will focus on member retention, support, fulfillment, quality control and data analytics.

 

Amanda Donchess, AMA's Director of Membership. Photo courtesy AMA.
Amanda Donchess, AMA’s Director of Membership. Photo courtesy AMA.

 

“Retaining a member begins the day that member joins the association,” Donchess said. “First and foremost, we must deliver on our brand promise, exceeding member expectations for service and fulfillment. I’m excited to grow our capacity in these areas with better market research, data analysis and simply listening in new and better ways on how we can excel.”

 

Mitch Boehm, AMA Editorial Director. Photo courtesy AMA.
Mitch Boehm, AMA Editorial Director. Photo courtesy AMA.

 

Mitch Boehm continues to direct the editorial content of the AMA, including American Motorcyclist magazine and AmericanMotorcyclist.com. Keaton Maisano has been promoted to Managing Editor for the association and reports directly to Boehm.

 

Keaton Maisano, the Managing Editor of American Motorcyclist magazine. Photo courtesy AMA.
Keaton Maisano, the Managing Editor of American Motorcyclist magazine. Photo courtesy AMA.

 

“One of the most effective ways to engage members — and generate new ones — is with compelling storytelling, and that’s what we do in American Motorcyclist magazine,” Boehm said. “Our editorial has become some of the best in motorcycling over the past two years, and we’re just getting started. The future will see not just a continued dedication to world-class print moto-journalism, but a new AmericanMotorcyclist.com that will bring the same engaging and quality content to an audience of AMA members and future members.”

The American Motorcyclist Association has been defending motorcyclists’ freedoms and promoting opportunities to ride and race for 99 years. AMA members enjoy several member-only benefits, including exclusive deals and discounts, as well as access to AMA amateur competition events. The AMA is the sanctioning body for both MotoAmerica, home of the AMA Superbike Championship, and AMA Supercross, the most popular supercross championship on the planet. Through the AMA Motorcycle Hall of Fame and the American Motorcycle Heritage Foundation, the AMA preserves and promotes the rich history of motorcycling in America and keeps motorcycling history alive for future generations.

About the American Motorcyclist Association

Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. Besides offering members money-saving discounts on products and services, the AMA also publishes American Motorcyclist, a recently revitalized and monthly full-color magazine (and digital version of same) that covers current events and motorcycle history with brilliant photography and compelling writing. American Motorcyclist is also North America’s largest-circulation magazine. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit AmericanMotorcyclist.com.

Not a member? Join the AMA today: AmericanMotorcyclist.com.

 

WorldSBK: Ducati Rev Limit Lowered, Kawasaki Rev Limit Raised

Jonathan Rea (65). Photo courtesy Kawasaki.
Jonathan Rea (65), as seen on his Kawasaki Ninja ZX-10RR at Phillip Island. Photo courtesy Kawasaki.

WorldSBK rev limits and concessions updated ahead of Prosecco DOC Catalunya Round

The FIM and Dorna WSBK Organization (DWO) have announced updated rev limits in the MOTUL FIM Superbike World Championship category, starting from this weekend’s event at the Prosecco DOC Catalunya Round.

After receiving the analysis of the relative performance of the machines over the first three rounds of the 2023 season, the maximum rev limit for Ducati will be decreased by 250 rpm – as per article 2.4.2.2-3* of the regulations.

Also starting from this weekend, Kawasaki has elected to use 5 concession points to benefit from a 250 rpm rev limit increase as per article 2.4.3.3 of the regulations.

*The rev limit may be updated (according to Art. 2.4.2.3) at the end of every 3rd event provided at least 3 events remain in the season.

Canadian Superbike: GP Bikes Sponsoring Premier Class

Sebastian Tremblay (24) leads Alex Dumas (1), Trevor Daley (9), Ben Young (86), Tomas Casas (18), and the rest of the feature GP Bikes Pro Superbike field in Race One action from Canadian Tire Motorsport Park in 2022. Photo by Rob O'Brien, courtesy CSBK.
Sebastian Tremblay (24) leads Alex Dumas (1), Trevor Daley (9), Ben Young (86), Tomas Casas (18), and the rest of the feature GP Bikes Pro Superbike field in Race One action from Canadian Tire Motorsport Park in 2022. Photo by Rob O'Brien, courtesy CSBK.

GP Bikes to sponsor feature Pro Superbike class in 2023

Toronto, ON – The premier class of Bridgestone Canadian Superbike Championship racing will return with a title sponsor from 2023, as GP Bikes will back the feature Pro Superbike category this season.

The Whitby-based powersports retailer and motorcycle specialists are the first sponsor of the main Superbike class since 2019, and are excited to partner with the biggest stars in the Bridgestone CSBK paddock and the quest for the annual Canada Cup.

Founded in nearby Ajax in 2000, GP Bikes initially began “with 5 used motorcycles, a 1200 square foot facility in Ajax, one employee, and a dream,” and has since grown into one of Canada’s biggest and most renowned motorcycle distributors. The company moved to Whitby in 2011, expanding their facility to over 40,000 feet and are still expanding further today.

Aside from offering a range of other powersports products, GP Bikes also sells Ducati, Triumph, KTM, Husqvarna, and Honda machines, consistently ranking as one of the top Ducati and Triumph dealers in the country. Currently, they are expanding their lineup to include BMW and MV Agusta motorcycles.

Now well-established in the consumer market, GP Bikes and president Jerry Ordanis are hoping to grow their brand in the Canadian racing world.

“GP Bikes is thrilled to be partnering more closely with the Bridgestone Canadian Superbike Championship in 2023, in what should be a thrilling season in the GP Bikes Pro Superbike class for both riders and fans,” said Ordanis.

As the top level of national motorcycle racing in Canada, the now-titled GP Bikes Pro Superbike class is home to all of the sport’s biggest names, including two-time and defending champion Ben Young, his rival and 2021 champion Alex Dumas, and 14-time crown winner Jordan Szoke.

One of the lone “original” classes that has stayed on the CSBK calendar since its launch in 1980, the feature category has seen 16 different riders take the coveted #1 plate across 43 seasons, with Szoke’s mark of 14 and Kawasaki’s 16 the most among them.

The new sponsorship will come at the perfect time for GP Bikes as well, with the 2023 campaign expected to be one of the best in Pro Superbike history. The hopeful return of Szoke, partnered with his new rookie teammate Trevor Dion, and the renewed battle between Young and Dumas will be just some of the storylines to watch this summer.

Outside of the feature Superbike class, GP Bikes will also be sponsoring Liqui Moly Pro Sport Bike title contender and fan-favourite Elliot Vieira as he joins Ducati in 2023. A double race winner and third-overall finisher in 2022, Vieira will look to capture his first Pro title this season with the help of GP Bikes’ support.

The Bridgestone Canadian Superbike Championship season will officially kick off at Shannonville Motorsport Park on May 19-21, with eleven feature GP Bikes Pro Superbike races, all broadcast on TSN, between now and September to decide the Canada Cup winner and the National, overall number one plate.

Yamaha Releases Two New “BOOSTER” eBikes

2023 Yamaha BOOSTER (left) and BOOSTER East e-bikes. Photo courtesy Yamaha.
2023 Yamaha BOOSTER S-pedelec (left) and BOOSTER Easy e-bikes. Photo courtesy Yamaha.

Yamaha launches two new electric Urban Mobility models

BOOSTER Easy eBike and BOOSTER S-pedelec, available in spring 2023

The Yamaha’s diverse range of class-leading Urban Mobility models is further expanded with the launch of two new electric models, the BOOSTER Easy eBike and the BOOSTER S-pedelec electric.

Following the company’s recent announcements regarding the new NEO’s electric scooter as well as the introduction of the Moro 07, Wabash and Crosscore eBikes, the launch of these innovative and stylish new BOOSTER models underlines Yamaha’s ongoing commitment towards establishing itself as one of the major brands in the European 2-wheel EV market.

Initiated at the beginning of 2022, Yamaha’s Switch ON strategy represents the beginning of an exciting new era in the design and production of the next generation of electric vehicles. Many commuters are now actively seeking zero emission personal transportation, and the growing range of electric Yamaha models offers a clean, reliable and efficient solution for commuting, leisure and sporting applications.

 

Created with Yamaha’s 30 years of EV experience

Yamaha introduced the world’s first production eBike in 1993, and now, 30 years later, the premium Japanese brand is at the forefront of the development, design and manufacture of zero emission 2-wheel electric scooters, eBikes and pedelecs. Yamaha is also a key manufacturer of drive units that power many brands of eBikes produced by other manufacturers. At the same time as being a major producer of zero emission vehicles that help to contribute towards a cleaner environment, Yamaha has also accelerated its programme to become a carbon neutral manufacturer by 2035.

 

New BOOSTER Easy and BOOSTER

Yamaha’s new BOOSTER Easy eBike and BOOSTER S-pedelec electric have been developed in Europe to meet the rapidly increasing demand for clean, quiet and accessible urban transport. A few decades ago, Yamaha’s legendary BW’s scooter – along with the best-selling MBK Booster – captured the imagination of a generation of younger riders who were looking for fun and freedom on two wheels. Powered by a class-leading Yamaha drive unit and featuring a rugged and timeless chassis design, the new electric BOOSTER models are designed to offer the today’s urban dwellers an easy, enjoyable and affordable way to move around their towns and cities with zero emissions.

 

BOOSTER Easy and BOOSTER: What’s the difference?

Yamaha’s new BOOSTER Easy and BOOSTER look virtually identical and are technically very similar, sharing the same lightweight chassis design. The difference is in their performance: BOOSTER Easy is an eBike with a maximum pedal assisted speed of 25km/h, while the BOOSTER is an AM licence S-pedelec or electric moped that can power to a maximum pedal assisted speed of 45km/h.

 

Contemporary and minimalistic design

Fun to ride, simple to maintain and accessible to an extremely wide and diverse range of customers of all ages and backgrounds, the BOOSTER models are the spiritual successors to the original ‘fat tyre’ 50cc Yamaha and MBK scooters that played a big part in the lives of thousands of European teenagers growing up in the 1980s and 90s.

The contemporary and minimalist design features an exposed diecast aluminium front frame as well as spoked wheels with fat 20” x 4” tyres, and a classic U-frame configuration that makes getting on and off so easy.   Driven by an ultra-compact and lightweight Yamaha PW-S2 drive unit that delivers seamless power, the new BOOSTER models are ready to make every part of the metropolis easily accessible to the new generation of riders who live, work and play in the city.

 

Exclusive Yamaha body components

The BOOSTER models benefit from a range of exclusive chassis components that add extra fun and functionality to the look and feel of these new zero emission vehicles. The front end of the bike features Yamaha-exclusive fork covers, a front plate cover and front mudguard as well as a Supernova headlight to give a sleek and coordinated look.

Cables are hidden away behind ducts for cleaner lines, and a chain cover and engine covers underline the BOOSTERS’ high quality of finish. The rear carrier provides plenty of carrying space, and both models feature an adjustable Royal Orbis seat and Integrated Koso LED taillight.

 

Comfortable and agile, perfect for urban mobility

The BOOSTER models represent the next generation in urban mobility and are amongst the most accessible powered two wheel models available today. Riding comfort is assured on uneven road surfaces thanks to the fat 20” x 4” tyres that offer excellent grip on different road surfaces. The adjustable seat height enables riders of varying sizes to find their ideal riding position – and, together with the shock absorbing high-profile tyres, the smooth front suspension soaks up the bumps. As well as offering easy ingress, the strong and simple U-frame design with its unique diecast aluminium front section ensures a low centre of gravity for Easy agility, making this zero emission 2-wheeler the smarter way to move.

 

Smooth and reliable Yamaha power

Yamaha has 30 years worth of experience in the design and manufacture of high-tech eBike drive units, and the BOOSTER models are equipped with the very latest PWseries S2 motor that is one of the most sophisticated designs in the class. Developed with the philosophy that ‘less is more’ the quiet-running PWseries S2 drive unit is extremely light and compact, weighing just 2.85 kg.

Producing 75Nm, the PWseries S2 has one of the highest torque-to-weight ratios in its class, giving the BOOSTER smooth and natural acceleration. In addition to its seamless power delivery, this reliable high-tech design also benefits from a number of class leading electronic control technologies that deliver an enjoyable and refined riding experience. Yamaha’s Zero Cadence technology provides instant assistance as soon as pedalling input is sensed, and the Automatic Support Mode provides additional power assistance when necessary – such as on hills or into headwinds – to ensure an easier and enjoyable riding experience.

Riders can also select the Zero Mode that completely disengages the drive unit and solely uses pedal power – and the Walk Assist Mode makes pushing the vehicle easy in situations such as pedestrian only zones where riding is not permitted.

 

630 Wh 36V Yamaha battery

Both the BOOSTER Easy and BOOSTER are equipped with a 630Wh 36V battery that provides the PWseries S2 drive unit with an instant and reliable supply of power. The quickly detachable unit is located centrally for easy access as well as centralising mass for agile and responsive handling – and battery charging can be carried out both in-situ and remotely if the unit is removed.

 

Performance and range

BOOSTER Easy has a top assisted speed of 25km/h to comply with European eBike legislation – and riders can select the Zero mode for faster pedal-only riding on downhills. Five modes are available – +ECO, ECO, STD, HIGH and AUTO, enabling the rider to choose the appropriate setting to suit the local terrain and their individual range requirements.

The torque ratio supplied by the Yamaha drive unit is set at 50% for +ECO mode and goes up to 280% in HIGH mode, and the typical range with a 75 kg rider is up to 120 km in +ECO mode through to 60 km in HIGH mode.

BOOSTER is being classed as an electric moped (L1e) riders requires an AM licence and the appropriate insurance. The +ECO, ECO, STD, HIGH and AUTO modes can be selected by the rider to match the conditions, and a range of 110 km(+ECO mode) up to 50km (HIGH mode) can be achieved with a 75kg rider.

The torque ratio supplied by the Yamaha drive unit starts at 60% in +ECO mode and increases to 400% in HIGH mode, giving this electric moped a drive unit assistance reducing at 40km/h and stopping before 45km/h.

 

Intuitive user interfaces

BOOSTER is equipped with the latest centrally located Yamaha Display C user interface featuring a large 2.8″ full colour dot matrix TFT display and a separate control switch. Information displayed includes battery capacity, riding speed, assist mode, range, clock, trip distances, cadence, calorie consumption and time. A range of fitness and navigation apps can be accessed by connecting a Smartphone via Bluetooth® to enhance the overall riding experience.

BOOSTER Easy features Yamaha’s simple to read Display A interface that’s equipped with a 1.7″ LCD screen. Its basic design features integral buttons, and ‘always on’ information includes speedometer, battery capacity indicator and assist mode, as well as selectable trip meter, odometer and range.

 

Model overview

BOOSTER Easy

eBike category, limited speed 25km/h

Range 60km-120km depending on running mode, with fully charged battery

Comfortable, agile and lightweight urban transport

Contemporary and minimalist design

Aluminium diecast front frame

Adjustable seat height

Fat 20 inch x 4 inch high profile tyres for excellent traction and shock absorption

Low centre of gravity for easy agility and confident stability

Designed to handle uneven road surfaces

Promax 180mm diameter front and rear disc brakes

Premium Yamaha PW-S2 drive unit

Yamaha 630 Wh 36 volt battery

Display A multi-function LCD interface

Yamaha charger

Rear carrier

Yamaha exclusive bodywork

Royal Orbis seat

Supernova M99 Mini Pure headlight/Koso LED taillight

Genuine Accessory baskets, side bags, inner bags, frame side covers, premium pedals, bar mount.

 

Exclusive BOOSTER S-pedelec features

BOOSTER S-pedelec electric moped, AM licence category, limited speed 45 km/h

Range 50 km-110km depending on running mode, with fully charged battery

Premium Yamaha PW-S2 45 drive unit

Yamaha WVTA (L1e-B) 630Wh 36V battery

Display C multi-function full colour TFT interface

Licence plate holder

Left hand mirror

Left handlebar horn and meter controls

 

Price and availability

Please contact your national Yamaha press officer for more detailed information on the local price. Deliveries will commence from April 2023 for BOOSTER Easy, and June 2023 for BOOSTER.

 

Colours

BOOSTER Easy

Cyan Solid Aqua

Dark Grey Metallic

 

BOOSTER

Cyan Solid Aqua

Dark Grey Metallic

 

Genuine Yamaha Accessories

BOOSTER riders can personalise their eBike with a selection of Genuine Yamaha Accessories, including a full and wide range of new dedicated products: front and rear baskets fully modulable and easy to mount, new inner bags usable for your daily routine and side bags to extend your carrying capacity, premium pedals and a smartphone bar mount system. And to make their own BOOSTER stand out, riders can fit a choice of different coloured side covers to the diecast front frame.

For full information on Yamaha Genuine Accessories and Apparel please visit www.yamaha-motor.eu

 

Omnichannel: a seamless buying experience for Yamaha BOOSTER customers

To ensure that every customer experiences the highest levels of satisfaction from their initial enquiry right through to the purchase and delivery of their new BOOSTER Easy and BOOSTER, Yamaha has developed an Omnichannel distribution system that delivers a seamless buying experience from start to finish.

The heart of the system is a new e-commerce platform working in partnership with the new network of eBike Experience Centres operating within Yamaha’s existing European PTW network. The key advantage of the Omnichannel system is that customers can visit a Yamaha eBike Experience Centre to see and feel the eBike, take a test ride and seek advice from the fully trained dealer personnel before placing their order with confidence.

Once they have chosen their new BOOSTER the customer can go online to confirm their purchase and arrange home delivery (only for BOOSTER Easy) or pick up at the dealer. This new industry-leading system is designed to offer customers the best combination of on site and online services – and Omnichannel removes the uncertainty that is sometimes associated with a purely virtual sales experience where there is no physical element or human interaction.

MotoGP: Oliveira Will Miss French GP Due To Arm Injury

Miguel Oliveira, prior to his crash at Jerez. Photo courtesy RNF MotoGP Team.
Miguel Oliveira, prior to his crash at Jerez. Photo courtesy RNF MotoGP Team.

Oliveira withdraws from French GP; Savadori to step in for CryptoDATA RNF MotoGP Team

CryptoDATA RNF MotoGP Team’s Miguel Oliveira has unfortunately been forced to withdraw from the upcoming French Grand Prix due to a shoulder injury sustained during the Spanish Grand Prix. While immediate medical attention successfully repositioned his dislocated left shoulder, further assessments revealed a more severe injury, including a fracture in the humerus and an anterior ligamentous labrum injury.

Although Oliveira and his doctors have decided against surgery, he will need to focus on the healing process and will not be able to participate in the French round. The team wishes him a speedy recovery and looks forward to welcoming him back for the Italian GP.

In Oliveira’s absence, he will be replaced by Lorenzo Savadori. As the official Aprilia test rider, Savadori has already had the opportunity to get accustomed to the team and conditions during the official MotoGP test at the Circuito de Jerez – Angel Nieto on Monday.

The entire CryptoDATA RNF MotoGP Team remains focused and committed to achieving success on the track, even with this setback.

WorldSBK: Ducati Renews Bautista Through 2024

Defending Superbike World Champion Alvaro Bautista has extended his contract with Ducati for one more year. Photo courtesy Ducati.
Defending Superbike World Champion Alvaro Bautista has extended his contract with Ducati for one more year - 2024. Photo courtesy Ducati.

Alvaro Bautista to continue aboard the factory Panigale V4R of the Aruba.it Racing – Ducati team in the 2024 WorldSBK season

The Aruba.it Racing – Ducati team is pleased to announce the contract extension of Alvaro Bautista who will be riding the official Ducati Panigale V4R also in the 2024 WorldSBK season.

Returning to wear the colors of Aruba.it and Ducati in the 2022 season after his WorldSBK debut in 2019, Alvaro Bautista was crowned World Champion last year at the end of an exciting ride made up of 16 wins and 31 total podiums.

After the first three rounds of the 2023 season, Bautista is firmly leading the standings with 174 points (56 ahead of his closest rival), and a few days ago, at the Assen circuit (Holland), he was the absolute protagonist with the hat-trick that gave Ducati its historic 400th WorldSBK victory.

Alvaro Bautista (Aruba.it Racing – Ducati #1)

“After 21 years spent in the elite of world motorcycling, in the paddocks of MotoGP and Superbike, I now feel in excellent shape, both physically and mentally. I can say that I am in the best moment of my career: I have a lot of fun riding the bike and I have the pleasure of working with a team that I consider a second family. By the way, on a personal level, my family is getting bigger, and the babies are growing up and that is why the decision to race in 2024 was a choice I wanted to make together with them. We decided to continue and I’m very happy to stay with the Aruba.it Racing – Ducati team with whom I’ve always had a wonderful relationship. I am happy that they still want me, even though I am a little old. One more year together, with the hope of keeping the fantastic feeling with the bike, the certainty of an extraordinary working relationship, and, of course, the goal of aiming at great results”

Stefano Cecconi (Team Principal Aruba.it Racing – Ducati)

“We are extremely happy to have extended our relationship with Alvaro and it will be a pleasure to continue a collaboration that has always been excellent both on a professional and human level. Alvaro has brought our team the first great success, the one we have been chasing since 2015, when we decided to embark on this fascinating adventure with Ducati; but instead of giving us only satisfaction, this success is spurring us to do even more. The determination and commitment that have allowed us to achieve this target have also ensured excellent results in the first 3 rounds of the current season: our common goal is, therefore, to continue in this direction in order to achieve other important successes together in the future”.

Luigi Dall’Igna (General Manager Ducati Corse)

“The world title win, but also the sensational start to the season that we have witnessed this year, are yet another demonstration of the magical moment that Bautista is going through. Alvaro is a very talented and experienced rider and with our Panigale V4 R, he has found a fantastic balance that currently allows him to make a real difference. We are therefore very happy to be able to continue with him in 2024. Now the goal is to stay focused on the current season and try to maintain this positive trend in the future as well.”

Ducati Reports Record Deliveries In First Quarter

The Ducati Multistrada V4 family is the most popular model family for Ducati. This is a 2023-model Multistrada V4 Rally. Photo courtesy Ducati.
The Ducati Multistrada V4 family is the most popular model family for Ducati. This is a 2023-model Multistrada V4 Rally. Photo courtesy Ducati.

Ducati Posts Record Delivery Results for the First Quarter of 2023
 
Record of 14,725 motorcycles delivered to passionate Ducatisti in the first quarter of 2023

The success is highlighted throughout Ducati’s top markets: Italy +7 percent, United States and Germany +21 percent

Multistrada V4 popularity keeps growing while DesertX becomes the third most requested model in the Ducati range

Borgo Panigale (Bologna, Italy), May 3, 2023 – Following on from a very successful 2022, which was the best year ever for Ducati in terms of deliveries, revenue and profitability, the Bologna-based manufacturer started 2023 with very positive results.

Deliveries set a new record in the first quarter of 2023 with 14,725 motorcycles conveyed to passionate customers worldwide marking a 9 percent increase compared to the same period of 2022.

Claudio Domenicali, Ducati CEO: “After closing our best year ever in 2022, we began 2023 with strong results that confirm a company strategy that is paying off with a great outcome. Based on these positive numbers, we continue working to achieve the best possible result, with the main goal to satisfy all passionate Ducatisti in our beautiful community”.

These excellent results are highlighted throughout Ducati’s top markets: Italy is in the first position with 2,717 motorcycles delivered and a growth of 7 percent compared to last year’s period. The United States, the second-largest Ducati market, increased deliveries by 21 percent in the first quarter of 2023 with 1,677 bikes. Germany, in third position, also grew 21 percent compared to the same period in 2022 with 1,666 motorcycles delivered.

Francesco Milicia, VP Global Sales and After Sales Ducati: “The deliveries achieved in the first quarter of 2023 set a new record for Ducati, with growth in all main markets. Our trusted dealers in the world play an important part when it comes to achieving these results, and they will also be in the first line for the second edition of the ‘We Ride As One’ event that will take place on the next 6th of May. I want to thank them for their commitment to the brand along with our valuable Ducatisti”.

The Multistrada V4 in all its versions is still the most successful motorcycle in the Ducati range with 2,668 models delivered worldwide  over the first three months of 2023, followed by Monster with 2,005 motorcycles. The third most appreciated model is the DesertX with 1,442 deliveries, which confirms the brand’s strategy to enlarge its product range and enter a new segment.

Ducati is present in over 90 countries with a widespread sales network that has more than 800 dealers and keeps growing. In fact, in 2023 the Bologna-based manufacturer plans to open 55 new dealers, some of which have already been inaugurated during the first quarter of the year. Among these, the first Audi Ducati Retail integration dealership in Switzerland opened in Volketswil (Zurich) in March.

Bob Coy Named Grand Marshal Of FIMNA Vintage RR Championships

USCRA Founder and Director Robert "Bob" Coy. Photo courtesy USCRA.
USCRA Founder and Director Robert "Bob" Coy. Photo courtesy USCRA.

USCRA Founder and Director, and AMA Hall of Fame nominee Bob Coy named Grand Marshal of the 2023 FIM North America Vintage Road Racing Championships

Loudon, New Hampshire – The United States Classic Racing Association (USCRA), the oldest vintage motorcycle road racing organization in the U.S., announced Founder and Director, and AMA Hall of Fame nominee, Bob Coy as Grand Marshal of the 21st annual FIM North America Vintage Road Racing Championships, June 10-11, 2023 at New Hampshire Motor Speedway in Loudon, New Hampshire.

More information on the event, which kicks off the 100th Annual Laconia Motorcycle Week, can be found at www.race-uscra.com.

“I have been extremely fortunate that motorcycle racing has been my passion for the past 58 years,” said Coy. “I have been very lucky to have raced all over the world. I was the only American to have ever raced the Cuba Cup races through the city streets of Havana, Cuban on the Canadian team in the 1976 and 1977. I have always said that I wasn’t a great racer but I was good enough to be there racing among and against world champions.

“Running and developing the USCRA as a club has been my passion for the past 43 years, It has provided FUN and safe racing to hundreds to riders over the years for riders from sixteen to 85+ years of age.  The USCRA embodies the concept of fun and competitive racing in a family atmosphere of people helping people enjoy the sport. Make no mistake, the USCRA states the concept that racing motorcycles can be a very dangerous sport that one must enter it on his own terms. Volunteerism is the backbone and strength of the club. Unbelievably, n 43 years there has never been an official protest registered at an event. That speaks volumes of the participants and their willingness to promote fun, safe and competitive racing.”

Born in 1945, Robert Coy grew up in a racing family in Chappaqua, N.Y., first getting the racing bug when he attended his first sports car race in the back luggage well of his father’s 1949 MG TC at the age of five.

Coy began his competition career racing go-karts in 1958, and went on to race motorcycles beginning in 1965, getting started racing scrambles and flat track and, later, road racing with the AAMRR organization. and CMA of Canada. He progressed to professional status in the late 1960s, in AMA racing. Through his 45-plus years of racing he raced TZ Yamahas, AMA Superbikes, AMA National Sidecars, AMA Battle of the Twins, competing in international races in Canada, South America, the Caribbean, Cuba, Italy, and Japan.

In 1976, Coy founded and organized the first vintage motorcycle road races in North America at Bridgehampton NY with fellow enthusiast Rob Ianucci. In 1980, he formed the United States Classic Racing Association (USCRA), for which he is still the Director. The USCRA conducts vintage road racing events, including the FIM/NAMU North America Vintage Road Race Championships.

In addition to the USCRA, Bob’s achievements in classic racing are numerous:

• Started the Vintage Sidecar Racing Series in 1990 building 10 outfits to promote the class,

• Revived the AMA National Gunstock Road Races on the original course (Laconia Classic)

• Developed and initiated the FIM Vintage Trials series

• Resurrected the AMA Gypsy Tour from Laconia to NHMS for vintage races

• Founded, organized and promoted Motogiro USA, the Streets of Laconia Vintage Road Races, and the Vintage Invitational Tower Hill Climb

*Organized a team and took 14 USCRA members to race in Philip Island, Australia in 2014.

Through his years as a race and event promoter, Coy also sponsored several notable riders, including Todd Henning, Frank Camilleri, and even put Gary Nixon back on his Kawasaki KR750 a few times when the bike was part of his collection.

Coy was appointed to the AMA Track Racing Commission in 2019, the AMA Specialized Sports Commission. He was nominated for the AMA Hall of Fame in 2022 and 2023..

In recent years Coy has focused on recording and maintaining the history of the sport. A fixture of New England motorsports, he serves on the Board of Directors for the New England Racing Museum and is also a nominating and voting committee member for the Motorsports Hall of Fame in Daytona.

About the United States Classic Racing Association (USCRA) www.race-uscra.com

The USCRA is the oldest vintage motorcycle road racing organization in the United States and includes over 400 active members. The club promotes four general types of events: Road racing on both proprietary built road race circuits and real roads courses (Gunstock® and the Streets of Laconia®), as well as Observed Trials, Motogiro USA® and Pewter Run® touring events held on open public roads.

 

About the Fédération Internationale de Motocyclisme (FIM) www.fim-live.com

The FIM (Fédération Internationale de Motocyclisme) founded in 1904, is the governing body for motorcycle sport and the global advocate for motorcycling. The FIM is an independent association formed by 113 National Federations throughout the world. The International Olympic Committee (IOC) recognizes it as the sole competent authority in motorcycle sport. Among its 50 FIM World Championships the main events are MotoGP, Superbike, Endurance, Motocross, Supercross, Trial, Enduro, Cross-Country Rallies and Speedway. Furthermore, the FIM is also active and involved in the following areas: public affairs, road safety, touring and protection of the environment. The FIM was the first international sports federation to impose an Environmental Code in 1994.

 

Pirelli Expands Spring Moto Rebate To Canada

Pirelli Diablo Rosso IV tires mounted to an Aprilia Tuono V4 Factory. Photo courtesy Pirelli.
Pirelli Diablo Rosso IV tires mounted to an Aprilia Tuono V4 Factory. Photo courtesy Pirelli.

Pirelli Expands Spring Moto Rebate to Canada

Rebate has Also Been Extended to July 31, 2023, for US Residents and Available on Eligible Street and Off-Road Tires

ATLANTA (May 3, 2023) – Pirelli Tire North America is excited to announce the extension of the spring moto rebate for motorcycle enthusiasts who purchase Pirelli tires through their local participating dealerships and select online retailers through July 31, 2023. The spring moto rebate program is now available to both United States and Canadian residents. It allows enthusiasts to take advantage of as much as $25 USD / $40 CAD rebate per tire or $60 USD / $100 CAD rebate per tire set on eligible street and off-road tires.

“The spring moto rebate has been extremely well received as we kick off the riding season,” said Josh Whitmire, BU Moto – Director of Sales, Pirelli. “We’re excited not only to extend it through July for residents of the United States, but also expand it to include the Canadian market. This program includes Pirelli products across various segments to ensure there is something for everyone as we enter the peak riding season.”

Eligible Pirelli street tires will receive a $25 USD / $40 CAD per tire rebate or $60 USD / $100 CAD rebate per tire set and include the Diablo™ Supercorsa V3 SP, Diablo Rosso™ IV Corsa, Diablo Rosso™ IV, Angel™ GT II, Angel™ GT, Night Dragon™, Night Dragon™ GT, Scorpion™ Trail II, MT 60™, MT 60™ RS, Scorpion™ Rally STR, Scorpion™ MT 90 A/T, Phantom™ Sportscomp, and Sport Demon™.

For off-road, eligible tires will offer a $30 USD rebate per tire set or $20 CAD per tire / $50 CAD per tire set and include the Scorpion™ MX Soft, Scorpion™ MX32™ Mid Soft, Scorpion™ MX32™ Mid Hard, Scorpion™ XC Mid Soft, Scorpion™ XC Mid Hard, MT 43™ Pro Trial, MT 16™ Garacross, and Scorpion™ Rally.

This limited-time offer is only valid on purchases made between March 1, 2023, and July 31, 2023, and only for legal United States and Canada residents. After purchasing a set of qualifying Pirelli tires from a local dealer, participants must fill out a claim form and provide a receipt for proof of purchase to receive their physical or digital VISA prepaid card.

For official terms and conditions, click here.

To learn more about the complete line of Pirelli motorcycle tires and find a dealer, click here.

Team Obsolete’s Iannucci & Matchless G50 Headed To ASI Moto Show In Italy

Team Obsolete's ex-Peter Williams Arter Matchless G50 nicknamed “Wagonwheels.” Photo courtesy Team Obsolete.
Team Obsolete's ex-Peter Williams Arter Matchless G50 nicknamed “Wagonwheels.” Photo courtesy Team Obsolete.

ASI MOTO SHOW OF VARANO, ITALY MAY 12-14, 2023

Varano, Italy – Rob Iannucci, Team Obsolete Padrone, will be a Special Guest of Honor and Team Obsolete’s Matchless G50 “Wagonwheels” will appear at this year’s ASI Moto Show May 12-14 in Varano, Italy.

The ex-Peter Williams “Wagonwheels,” the revolutionary Arter Matchless G50 that placed second in the Senior TT three times (1969, 1970, and 1972), also held the 102.74 mph single-cylinder lap record until 1997!

“Wagonwheels” was the first bike ever to wear cast magnesium alloy wheels (hence the nickname) coupled with equally groundbreaking use of twin disc brakes and wind cheating bodywork.

“Wagonwheels” was the last privateer and the last single-cylinder machine to effectively complete in the World Championship.

Many thanks to our sponsors: Vanson Leathers, Red Line Synthetic Oil, Avon Tyres.