Mission Foods Named Sponsor of New Start/Finish Bridge at WeatherTech Raceway Laguna Seca
Title Sponsorship Also Names Company Official Tortillas and Tortilla Chips of the Raceway
MONTEREY, Calif., July 7, 2023— Mission Foods announced today that the company will proudly serve as the Title Sponsor of the new WeatherTech Raceway Laguna Seca Start/Finish Bridge. The five-and-a-half-year agreement also names Mission Foods the Official Tortillas and Tortilla Chips for the raceway.
The long-awaited Start/Finish Bridge will make its grand opening debut during the MotoAmerica Superbike Speedfest of Monterey on July 7, where fans can cross the bridge for the first time on their way to this must-see event. Once there, fans can also enjoy samples of Mission tortilla racing chips throughout the weekend.
“As champions of motorsports, we’re excited to be the Title Sponsor of the new WeatherTech Raceway Start/Finish Bridge, our first-ever marquee racetrack sponsorship,” said Juan Gonzalez, Mission Foods Chief Executive Officer. “Mission Foods is the world’s leading brand of tortillas and wraps, and now we’re thrilled to be the official tortillas and chips of WeatherTech Raceway. As Title Sponsor, we look forward to being part of every exciting racing moment for the next five years.”
In addition to Mission Foods’ Title Sponsorship at the WeatherTech Raceway, the brand supports motorsports racers and fans through ongoing sponsorships of racing teams and competitions. From the Arrow McLaren IndyCar Team, MotoAmerica, American Flat Track, Trans-Am IGT/SVRA to the Mission #2Fast2Tasty NHRA Challenge, Mission Foods plays an integral role in racing and race day traditions.
“Mission Foods has continued to increase their position in motorsports, year-over-year, and we are thrilled that they will now call WeatherTech Raceway home,” said Steve Fields, WeatherTech Raceway Laguna Seca SVP of Sales. “Mission Foods already plays a significant role at three of our keystone events – Trans-Am/SVRA, MotoAmerica and the IndyCar finale in September. Mission Foods has helped open the door into Salinas through its support of the NTT INDYCAR Finale Kick-Off Street Party in Old Town Salinas, and now we can grow that initiative into an expanded market with this incredible brand as a partner.”
“The County of Monterey and track management have begun an exciting initiative that will secure the long-term future for WeatherTech Raceway Laguna Seca as a world-renowned circuit. To have the Mission Foods support for Laguna Seca is truly a positive representation of what the future will hold. I am proud to have such a quality brand as Mission Foods as the Start/Finish Bridge Title Sponsor,” said John Narigi, President and General Manager of WeatherTech Raceway Laguna Seca.
Mission Foods’ signing is the latest high-profile foundational pillar partnership at Laguna Seca. WeatherTech, Rolex, Hyundai, Motul and now Mission Foods have all extended or newly joined the roster at the raceway that boasts six major events this season.
For information on the WeatherTech Raceway Laguna Seca season, visit WeatherTechRaceway.com.
ABOUT MISSION FOODS
MISSION®, owned by GRUMA, S.A.B. de C.V., is the world’s leading brand for tortillas and wraps. MISSION® is also globally renowned for flatbreads, dips, salsas and Mexican food products. With a presence in over 112 countries MISSION® products are suited to the lifestyles and the local tastes of each country. With innovation and customer needs in mind, MISSION® focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together. For more information, please visit http://www.missionfoods.com/
More, from a press release issued by Mission Foods:
Mission Foods Named Sponsor of New Start/Finish Bridge at WeatherTech Raceway Laguna Seca
Title Sponsorship Also Names Company Official Tortillas and Tortilla Chips of the Raceway
MONTEREY, Calif., July 7, 2023— Mission Foods announced today that the company will proudly serve as the Title Sponsor of the new WeatherTech Raceway Laguna Seca Start/Finish Bridge. The five-and-a-half-year agreement also names Mission Foods the Official Tortillas and Tortilla Chips for the raceway.
The long-awaited Start/Finish Bridge will make its grand opening debut during the MotoAmerica Superbike Speedfest of Monterey on July 7, where fans can cross the bridge for the first time on their way to this must-see event. Once there, fans can also enjoy samples of Mission tortilla racing chips throughout the weekend.
“As champions of motorsports, we’re excited to be the Title Sponsor of the new WeatherTech Raceway Start/Finish Bridge, our first-ever marquee racetrack sponsorship,” said Juan Gonzalez, Mission Foods Chief Executive Officer. “Mission Foods is the world’s leading brand of tortillas and wraps, and now we’re thrilled to be the official tortillas and chips of WeatherTech Raceway. As Title Sponsor, we look forward to being part of every exciting racing moment for the next five years.”
In addition to Mission Foods’ Title Sponsorship at the WeatherTech Raceway, the brand supports motorsports racers and fans through ongoing sponsorships of racing teams and competitions. From the Arrow McLaren IndyCar Team, MotoAmerica, American Flat Track, Trans-Am IGT/SVRA to the Mission #2Fast2Tasty NHRA Challenge, Mission Foods plays an integral role in racing and race day traditions.
“Mission Foods has continued to increase their position in motorsports, year-over-year, and we are thrilled that they will now call WeatherTech Raceway home,” said Steve Fields, WeatherTech Raceway Laguna Seca SVP of Sales. “Mission Foods already plays a significant role at three of our keystone events – Trans-Am/SVRA, MotoAmerica and the IndyCar finale in September. Mission Foods has helped open the door into Salinas through its support of the NTT INDYCAR Finale Kick-Off Street Party in Old Town Salinas, and now we can grow that initiative into an expanded market with this incredible brand as a partner.”
“The County of Monterey and track management have begun an exciting initiative that will secure the long-term future for WeatherTech Raceway Laguna Seca as a world-renowned circuit. To have the Mission Foods support for Laguna Seca is truly a positive representation of what the future will hold. I am proud to have such a quality brand as Mission Foods as the Start/Finish Bridge Title Sponsor,” said John Narigi, President and General Manager of WeatherTech Raceway Laguna Seca.
Mission Foods’ signing is the latest high-profile foundational pillar partnership at Laguna Seca. WeatherTech, Rolex, Hyundai, Motul and now Mission Foods have all extended or newly joined the roster at the raceway that boasts six major events this season.
For information on the WeatherTech Raceway Laguna Seca season, visit WeatherTechRaceway.com.
ABOUT MISSION FOODS
MISSION®, owned by GRUMA, S.A.B. de C.V., is the world’s leading brand for tortillas and wraps. MISSION® is also globally renowned for flatbreads, dips, salsas and Mexican food products. With a presence in over 112 countries MISSION® products are suited to the lifestyles and the local tastes of each country. With innovation and customer needs in mind, MISSION® focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together. For more information, please visit http://www.missionfoods.com/
More, from a press release issued by WeatherTech Raceway Laguna Seca:
WeatherTech Raceway Laguna Seca Shines by Reopening After its Multi-Million Dollar Improvement Projects
Monterey, Calif., July 7, 2023—WeatherTech Raceway Laguna Seca celebrated the completion of the most extensive capital improvement project in more than two decades after a $20 million and eight-month renovation and beautification project concluded. Elected officials, county staff, invited business leaders and WeatherTech Raceway staff participated today in the celebratory inauguration and bridge cutting ceremony to mark the occasion. The celebration kicks off the MotoAmerica Superbike Speedfest at Monterey, which is the first Premier Event for the fresh new race surface and all-new Start/Finish bridge.
Speaking at the ceremony were County of Monterey Supervisors Luis Alejo and Mary Adams, whose board approved funding the extensive projects.
“The County of Monterey is proud to make these significant investments in our world renowned WeatherTech Raceway Laguna Seca,” commented Luis Alejo, Chair of the Monterey County Board of Supervisors. “We want to keep attracting premier racing events and tourism while making the experience as enjoying as possible to the racers, volunteers and many spectators. Our county recognizes that Laguna Seca is a special place known all over the world and we want to elevate its prominence among the best tracks anywhere.”
Fifth District Supervisor Mary Adams, whose district includes Laguna Seca, agrees with the momentous occasion. “Today is a significant day for all Monterey County residents as we celebrate the completion of recent work on one of our Crown Jewels, WeatherTech Raceway Laguna Seca,” said Supervisor Adams.
“The new Start/Finish Bridge and track resurfacing represent the first major investment in this internationally treasured asset in more than 20 years. We are grateful to the many workers, partners and other racing enthusiasts who supported and encouraged this incredible project. People worked 24/7 to complete it on time. We will all benefit from their sacrifices to get the job done on schedule! Thanks to all for a job well done,” she said.
“This is a remarkable day for the community, event and motorsport fans as we reopen and welcome the community back to use the new bridge and track surface,” said John Narigi, president and general manager of WeatherTech Raceway Laguna Seca. “I’m extremely proud of the collaboration among the teams from Monterey County Public Works, Facilities & Parks, Granite Construction and our staff through the many weather-related delays to bring us a new future. This has been a greenlight for progress and we intend to use that momentum to keep delivering world-class events.”
Narigi also thanked the support from organizations such as the Monterey County Convention & Visitors Bureau and the Monterey County Hospitality Association for their forward-looking interest in keeping the Laguna Seca Recreation Area a premier destination for visitors worldwide.
WeatherTech Raceway Laguna Seca has long been a significant tourism and revenue generator for the county. “This moment marks a significant occasion in our already rich history in motorsports,” added Narigi.
As a reminder that Laguna Seca Recreation Area is owned by the County of Monterey and ultimately belongs to the people who live here, both the Monterey Peninsula Chamber of Commerce and the Salinas Valley Chamber of Commerce conducted ribbon cuttings to commemorate the occasion.
The project, which began last November, included a complete repaving of the 2.238-mile track, an impressive new Start/Finish bridge that safely allows for both pedestrians and carts, extensive ground beautification of the historic recreation area, and a fresh coat of paint on many of the buildings that blends seamlessly into the surrounding hills and landscape. After multiple setbacks due to the unprecedented storms and flooding the past eight months, the track and everyone involved in the project can enjoy the “new and improved” facility.
More, from a press release issued by MotoAmerica:
Mission Foods Now The Title Sponsor Of The New Bridge At WeatherTech Raceway Laguna Seca
Mission Foods Enters A Five-And-A-Half Year Agreement With The Racetrack
MONTEREY, CA (July 7, 2023) – Mission Foods officially became the title sponsor of WeatherTech Raceway Laguna Seca’s new Start/Finish bridge today with a celebration and ribbon-cutting featuring dignitaries from the Monterey Peninsula.
Mission Foods has inked a five-and-a-half-year agreement with the racetrack and that deal also names Mission Foods as the official tortillas and tortilla chips of the Raceway.
The long-awaited Start/Finish Bridge is having its grand opening debut during the MotoAmerica Superbike Speedfest of Monterey on July 7, where fans can cross the bridge for the first time on their way to this must-see event. Once there, fans can also enjoy samples of Mission tortilla racing chips throughout the weekend.
“This is a first for us and it’s definitely something very special for Mission Foods,” said Mission Foods’ Juan Gonzalez Jr. “To be a part of such an iconic racetrack that is known all over the world… it’s special to be here for the future because it’s going to be nice.”
In addition to Mission Foods’ title sponsorship at WeatherTech Raceway, the brand supports motorsports racers and fans through ongoing sponsorships of racing teams and competitions. From the Arrow McLaren IndyCar Team, MotoAmerica, American Flat Track, Trans-Am IGT/SVRA to the Mission #2Fast2Tasty NHRA Challenge, Mission Foods plays an integral role in racing and race-day traditions.
“Mission Foods has continued to increase their position in motorsports, year-over-year, and we are thrilled that they will now call WeatherTech Raceway home,” said Steve Fields, WeatherTech Raceway Laguna Seca SVP of Sales. “Mission Foods already plays a significant role at three of our keystone events – Trans-Am/SVRA, MotoAmerica and the IndyCar finale in September. Mission Foods has helped open the door into Salinas through its support of the NTT INDYCAR Finale Kick-Off Street Party in Old Town Salinas, and now we can grow that initiative into an expanded market with this incredible brand as a partner.”
“The County of Monterey and track management have begun an exciting initiative that will secure the long-term future for WeatherTech Raceway Laguna Seca as a world-renowned circuit. To have the Mission Foods support for Laguna Seca is truly a positive representation of what the future will hold. I am proud to have such a quality brand as Mission Foods as the Start/Finish Bridge Title Sponsor,” said John Narigi, President, and General Manager of WeatherTech Raceway Laguna Seca.
About MotoAmerica
MotoAmerica is North America’s premier motorcycle road racing series. Established in 2014, MotoAmerica is home to the AMA Superbike Championship as well as additional classes including Supersport, Stock 1000, Twins Cup, Junior Cup, and King Of The Baggers. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership including three-time 500cc World Champion, two-time AMA Superbike Champion, and AMA Hall of Famer Wayne Rainey; ex-racer and former manager of Team Roberts Chuck Aksland; motorsports marketing executive Terry Karges; and businessman Richard Varner. For more information, please visit www.MotoAmerica.com and follow MotoAmerica on Facebook, Instagram, TikTok, Twitter, and YouTube.
