COVID-19 has sickened hundreds of thousands of people in the U.S. and taken more than 100,000 lives. The virus and the efforts to combat its spread have forced many businesses to shutdown or reduce their operations, leading to millions of people being put out of work.

But sales of powersports vehicles, especially motorcycles, have gone through the roof recently, sparking what many hope is a renewed passion for the sport that has waned since the Great Recession.

In early March 2020, the United States federal government declared a National State of Emergency to deal with COVID-19, and all U.S. states put in place some level of restrictions to try to minimize the spread of the virus, forcing many Americans to stay at home, including school-age children.

Social distancing by maintaining six feet of personal space from others; avoiding gatherings, even small family gatherings at private homes; and wearing facial coverings when in public became the new normal for many.

While people were observing these guidelines, they were also finding new ways to spend their time and money, and that apparently involved buying every kind of motorcycle imaginable.

“I’ve been a dealer for 22 years. The month of May was the largest month I’ve had in the history of the company,” said George Nassaney, owner of Altus Motorsports and Lawton Motorsports, two dealerships in Oklahoma that combined sell Can-Am, Honda, Kawasaki, KTM, Polaris, Suzuki, and Yamaha products. “It all started in January. Our January was the busiest January we’ve ever had. February was pretty big.

“Then in March, the first two weeks when the coronavirus started, it kind of caused us a slowdown, but it still ended kind of flat. Then in April, it started picking up. May was a record, and even last month, June, was a good month for us.

“Off-road has been the heaviest, dirt bikes and side-by-sides and youth models. We’ve sold more youth models than we normally do during Christmas, and Christmas is usually pretty big for us.”

But that’s Oklahoma, which has largely been spared the worst effects of COVID-19. The same trend, however, has even held true in New York, which has been one of the hardest hit regions in the world.

“We’re slammed,” said Richie Alexander, General Manager of Hudson Valley Motorcycles, a Ducati, Energica, Kawasaki, and Suzuki dealer located just outside of New York City. “We sold out of kid machines, all of our dirt bikes, almost all of our quads. We’re depleting a lot of our inventory on the Japanese side of things, which is awesome because it’s been a while since we’ve seen Japanese units moving the way they’ve been moving. So, we’re pretty excited.

“For Ducati, we’re always strong in the Ducati world, but we’ve had three great months even on the Ducatis. I know a lot of our dealership friends have been experiencing the same things.”

The increase in sales has also resulted in increased demand for service, parts, and accessories.

“This is my 21^st year,” said Eric Dorn, owner of EDR Performance, a service shop located in Portland, Oregon, specializing in high-performance work, “and five of the last six months have been record sales months. Not just good months, but best-ever months. I think we’re up over 30% for the year.

“The streetbikes [business] have quadrupled, because they’re such a great social distancing activity. Then some of it is my business is expanding. We’re making some of our own parts now with 3D printing.

“We build a lot of racebikes and race engines all the way through the winter. In February and March, we’re putting together the racebikes and shipping and delivering them. Then the street guys start to come out. The problem we had this year was all of the streetbike guys came out of nowhere early because there was no nothing else to do and they were tired of being cooped up inside. And now we’re having the issue that all these racers are coming out of nowhere during our peak street time saying, ‘Hey, the tracks are opening. I need my racebike.’”

Every dealer and service center contacted for this article reported huge demand for service work and a significant backlog of work orders.

Data from some of the motorcycle manufacturers and U.S. importers also back up the reports of sales increases.

Colin Miller, M/C Public Relations – Media Coordinator at American Honda Motor Co., Inc., reports that off-road motorcycle sales in May 2020 were 172% of sales in May 2019 while on-road motorcycle sales in May were 103% during the same time period last year.

Marcus DeMichele, Street Motorcycle Sr. Communications Specialist, Yamaha Motor Corp., U.S.A., states, “Our reports indicate dealer warranty registrations for retail sales during May and June are extremely positive in all categories, with sales volume in the off-road motorcycle segment and RV products (ATVs and SXSs) leading the way.”

“For us, we’re not able to release the sales figures,” said Roy Oliemuller, Corporate Communications Manager for BMW North America, “but I can tell you May sales of this year exceeded May sales of last year. We’re going through month-end close today, and we expect June to also be strong.”

“Despite the economy’s current landscape, Suzuki’s motorcycle and ATV retail sales have been remarkably strong over the last two months,” Rachel Anderson, Suzuki Motor of America, Inc. Lead, Press Relations & Marketing, wrote in an email to Roadracingworld.com. “We believe these unprecedented times have given powersports enthusiasts, the opportunity to experience different ways of transportation as well as give them a new sense of what freedom feels like when riding a new Suzuki motorcycle or ATV. We’re pleased that Suzuki dealers nationwide have been able to remain an essential business in their communities by offering new models of motorcycles and ATVs, as well as uninterrupted service to their customers.”

While off-road and youth models are certainly the most popular units during this surge in sales, according to Roadracingworld.com’s casual survey and the Motorcycle Industry Council (MIC), which reports an 18.9% increase in off-highway motorcycle sales in the first quarter of 2020, dealers of all brands and segments are reporting strong sales.

“Overall, our sales are up at least 50 to 70%,” said Rob McLendon, III, of D&D Cycles, an Aprilia, Kymco, Piaggio, MV Agusta, Triumph, and Vespa dealer in Pensacola, Florida. “I’ve made about three or four extra orders of scooters, alone. I’ve been going to auctions, buying five or six used bikes at a time, which is a lot for us, and selling them all before I can get them fully prepped for resale.”

Part of the motorcycle sales success can be traced to new buyers finally being drawn in from the sidelines.

“I was pensive when COVID-19 hit,” said Jeff Nash, a former AMA Pro Thunder National Champion and owner of AMS Ducati Dallas, in Texas. “I was quite concerned we had swung the pendulum in a negative direction, but it’s been quite the opposite. There was a lull in the beginning when people were figuring out what they were going to do with their lives, and now it’s just crazy. It’s the best year we’ve had for sales in a long time. And it’s really interesting because we’ve had a whole new customer base. A lot of new riders. People who perhaps thought about getting a motorcycle but never have.”

And all of this may very well launch a new generation of motorcyclists.

“Everyone has been cooped up at home,” said Alexander. “The kids have needed things to do, so the parents have been getting them bikes to ride, which is awesome. The industry needed that really bad. Even the people who don’t have kids, they were at home with nothing to do, so they bought bikes.”

“I’m looking forward to this resurgence in the sport,” said Eric Wood, who owns aftermarket parts manufacturer Woodcraft, is the lead instructor for the Penguin Racing School, and along with co-director John Grush, runs the Loudon Road Racing Series (LRRS). “There are a lot of kids who are going to get into this, and a lot of dads who maybe didn’t have time because they were working and so forth.

“I have this hope of a resurgence of kids and teenagers and younger kids getting into the sport because this gave them the opportunity, and maybe that’s what the whole industry needs. It could be a blessing in disguise. It’s fantastic. Let’s hope it keeps going, that everyone who got back into it that’s been out of it for a while, remembers how fun it is and keeps going.”

Schiranna, Italy

For 2020, MV Agusta’s aim for its premium hypernaked Brutale 1000 RR is to keep all of the performance that its name suggests, yet make that performance available to a wide range of riders, including those new to the marque.

In a video conference from Schiranna, Italy, executives from the company introduced the new model as not just a new motorcycle, but the product of new and innovative thinking and processes from the company.

“Inside of MV Agusta in the last five years, not only have we been looking at bringing new technologies directly to the bike, we’re also pushing the boundaries inside of MV Agusta, looking to adapt and apply new technologies to our thought processes, in our internal procedures, in our engineering department, in our marketing department,” said Brian Gillen, MV Agusta R&D Director, in a live video presentation from Schiranna, Italy.

MV Agusta has produced its Brutale naked bikes for nearly two decades. Unlike many other machines in its category, the bike is not a detuned sportbike with tubular handlebars and smaller (or nonexistent) fairing panels.

“This motorcycle is born directly as a naked, and has been developed as such. It is not an undressing of a supersport,” said MV Agusta Design Director Giorgio Mazzotti.

The Brutale 1000 RR is the production version, so to speak, of the limited edition Brutale 1000 RR Serie Oro introduced last year. That bike, with a claimed 212 horsepower, was marketed as the fastest naked bike available; the Brutale 1000 RR is just a tick less powerful, at a claimed 208 bhp. The bike will go head-to-head in the marketplace with naked hypersports from KTM, Kawasaki and Ducati.

But ultimate power wasn’t the only goal for MV Agusta with this machine, Gillen said.

“The Brutale RR is born from a completely new mentality inside of the design and development area. That new mentality is not only absolute power, being the most powerful hypernaked model in the market, but that we need to be able to make this bike much more approachable to all of the riders,” he said.

Central to accomplishing that goal is the inclusion of rider-friendly, sophisticated electronic rider aids. Launch control, wheelie control and traction control are standard, as are electronically controlled Ohlins forks, shock and steering damper. Multiple power maps are available, as are clutchless upshifts and downshifts, courtesy of the electronic shift assist. The Bosch 9 ABS system includes a race mode and an anti rear-wheel lift electronic strategy.

The latest iteration of the Brutale features revised hardware in the engine compartment as well. A new cylinder head with CNC-machined combustion chambers carries overhead cams with cam followers that are treated for lower friction. Primary gears and transmission gears also receive low noise/friction treatments, and the piston rings are designed for reduced friction as well. The crankshaft is lightened, and titanium connecting rods are standard.

Other features include forged aluminum wheels and Pirelli Supercorsa SP V3 radial tires, Brembo Stylema front brake calipers, and bodywork and downforce-producing wings constructed from carbon fiber as well as thermoplastic materials.

Developing this machine incorporated the use of cutting-edge design technology and theories, Gillen said. Thousands and thousands of hours of computer modeling, simulation and design have gone into the latest Brutale, something that reflects a change throughout the company.

“The last five years have seen another industrial revolution, and … that means technologies are changing so quickly that we have to keep pushing, not only to apply existing technology, but to learn and adapt to new technologies that are coming out every single day,” he said.

Overall, the machine reflects state-of-the-art design parameters, although MV Agusta has incorporated or retained specific design elements that give the Brutale its identity. The inline-Four engine displaces 998cc via a 79mm x 50.9mm bore and stroke. Each cylinder has two exhaust and two intake valves arranged in a radial configuration, and the exhaust system has two outlets per side, exiting the bike midway between footpeg height and seat height in a manner that draws attention to them. Wheelbase is 55.71 inches, and the claimed dry weight is 410.06 pounds. The trellis frame is mated to a single-sided swingarm.

The front brake rotors are 320mm, and a Brembo radial master cylinder feeds the radial-mounted, single-piece, four-piston calipers. The rear disc is 220mm, and the twin-piston caliper also is Brembo. In a touch of old-school charm, the official factory spec sheet for the bike lists a claimed top speed – in this case, in excess of 186 mph.