THE MOST EXCLUSIVE COLLABORATION IN THE MOTORCYCLE WORLD
Varese, December 7, 2023 – MV Agusta and Daniel Arsham announce their collaboration in creating a super-exclusive limited series to 6 units of MV Agusta Superveloce: The Superveloce Arsham. The Italian luxury motorcycle manufacturer MV Agusta and internationally acclaimed artist Daniel Arsham have joined forces for the creation of a dedicated super-exclusive limited series of Superveloce, presented to the world at Miami Art Basel on December 8th.
The MV Agusta Superveloce is MV Agusta’s most iconic motorcycle currently in production and its distinctive neo-retro design was chosen by the New York-based artis to create a true art piece using his iconic erosion technique.
Daniel Arsham is known for breaking the rules of academic artistry, a trait fully expressed in his signature “erosion” technique. Arsham’s avant-garde erosion method renders the concept of passing time through sculptures. Working in a multitude of disciplines, he creates and crystallizes ambiguous in-between spaces and situations, and stages what he refers to as future relics of the present. Always iconic, most of the objects that he fabricates refer to the late 20th century or millennial era, when technological obsolescence unprecedentedly accelerated along with the digital dematerialization of our world. While the present, the future and the past poetically collide in his intriguing yet playful visions between romanticism and pop art, Arsham also experiments with the timelessness of certain symbols and gestures across cultures.
The concept is astonishingly reminiscent of the intimate nature of the Superveloce itself: disturbingly attractive, avant-garde, incredibly iconic and high-tech yet with clear references to the great classics of motorcycling, MV Agusta’s Superveloce was a natural choice for this project. The series will be limited to only 6 units, this will also make this particular model a true rarity and an object of desire for passionate collectors.
Timur Sardarov, CEO, MV Agusta Motor S.p.A., said: “I am thrilled about this incredible collaboration with Daniel Arsham, an artist I truly admire and that has so much in common with MV Agusta in terms of values and philosophy. His works are amazingly inspiring, and together we will take our Motorcycle Art to the next level. ”
Daniel Arsham, said: “I was always fascinated by the automotive world. The design ethos of cars and motorcycles, always fits a particular era and they mark time through their design. The project on the Superveloce was the opportunity to explore a “moving sculpture”, a functional motorcycle that have been transformed into a sculpture, by adding crystal erosions and by applying a colour that is reminiscent of my other artworks and style. Together with MV Agusta we created everything on the bike, including the stand, overcoming engineering challenges and resulting in a new interpretation of Motorcycle Art.”
About MV Agusta:
MV Agusta is one of the world’s leading premium motorcycles manufacturers. Based in Varese, in Northern Italy, it crafts legendary racetrack-derived bikes. Iconic design and class-leading performance through advanced technologies and materials make MV Agusta motorcycles admired the world over and celebrated as unique pieces of Motorcycle Art. Since 1945, the brand has evolved to become a point of reference in the industry, having won 37 World Championship titles. A record still undisputed.
About Daniel Arsham:
New York based artist Daniel Arsham work explores the fields of fine art, architecture, performance, design and film. Raised in Miami, Arsham attended the Cooper Union in New York City where he received the Gelman Trust Fellowship Award in 2003.
Soon thereafter Arsham toured worldwide with the Merce Cunningham Dance Company as the company’s stage designer. The experience led to an ongoing collaborative practice which continues as Arsham works with world renowned artists, musicians, designers, and brands including Porsche and Dior.
Arsham’s uchronic aesthetics revolves around his concept of fictional archaeology. Working in a multitude of disciplines he creates and crystallizes ambiguous in-between spaces and situations, and stages what he refers to as future relics of the present. Always iconic, most of the objects that he turns into stone refer to the late 20th century or millennial era, when technological obsolescence unprecedentedly accelerated along with the digital dematerialization of our world. While the present, the future and the past poetically collide in his haunted yet playful visions between romanticism and pop art, Arsham also experiments with the timelessness of certain symbols and gestures across cultures.
In recent years Arsham’s practice has begun to bridge the gap between fine art and commerce through a number of commercial business ventures dedicated to the conception of limited edition artworks aimed at reaching a wider global audience, such as Arsham Editions, Arsham Living and Objects IV Life.
In 2021 Arsham was appointed the role of creative director of the Cleveland Cavaliers, becoming the first-ever fine artist to hold a position of this nature.
Arsham’s work has been shown at PS1 in New York, The Museum of Contemporary Art in Miami, The Athens Bienniale in Athens, Greece, The New Museum In New York, Contemporary Arts Center Cincinnati, SCAD Museum of Art in Savannah GA, California and Carré d’Art de Nîmes, and the High Museum of Art in Atlanta GA. Arsham is represented by Galerie Perrotin in Paris, Hong Kong, New York, Seoul, Shanghai and Tokyo. Arsham also shows with Baró Galeria in Lisbon and Mallorca, Ron Mandos in Amsterdam, Nanzuka Gallery in Tokyo, Friedman Benda in New York, and König Galerie in Berlin.