MV AGUSTA AND LONCIN SIGN A LONG TERM PARTNERSHIP AGREEMENT
China, 25-07-2019 – The iconic Italian manufacturer MV Agusta Motor and the Chinese industrial giant Loncin Motor Co., Ltd., have entered a long term strategic partnership agreement that has, as a base, the development of an all new family of MV Agusta products in the 350-500cc displacement.
The vehicles, completely designed by MV Agusta to occupy the premium segment of this high growth market, will be industrialized together with Loncin, whom are the market leader in the production of motorcycles in Asia.
Like all MV Agusta products, this new 4-model family will embody the unique MV Agusta DNA, its unique sound and vehicle dynamics will spark a strong connection with all the new riders.
This strategic alliance will enable MV Agusta to enlarge its current product portfolio with the objective of increasing our riders globally, expanding access into Asia through a partnership with Loncin Motor Co., Ltd.
The collaboration marks a significant progress towards a major pillar in the MV Agusta accelerated growth plan. The company objective is to expand access of the MV Agusta brand and driving incremental sales – both of the new, smaller displacement motorcycles and of the current MV Agusta product range of 675, 800 and 1000cc.
These MV Agusta smaller and more accessible motorcycles will be available for sale in MV Agusta dealerships by the end of 2021.
MV Agusta and Loncin announce that their partnership will not be limited to the development of the new family of products in the 350-500cc range. It also includes MV Agusta assisting Loncin into entering the premium segment market with their premium range of 800cc. Through CRC, its state of the art design and engineering center, MV Agusta will develop an entirely new family of products for VOGE, Loncin’s premium high-end brand. The family of VOGE products will target the mid and large size capacity market through sharing technology and engineering with MV Agusta.
The President of Loncin, Mr. Yong Gao, announced: “The conclusion of the strategic agreement is conducive to Loncin’s and MV Agusta’s joint response to the changes in global market demand and to the coordinated development of both sides. Loncin will use advanced manufacturing resources and Chinese market knowledge to help MV Agusta expand its product line and enhance product competitiveness. MV Agusta’s technology and advanced design experience of high performance motorcycles will support Loncin’s “VOGE” brand in becoming the market leader of premium motorcycles in China. I am looking forward to our strategic cooperation based on the principles of mutual benefit and success.”
Timur Sardarov, CEO of MV Agusta Motor, said: “This strategic alliance is an important step to consolidate our vision for the future of MV Agusta. Our target is to reaffirm our leadership in the production of upper-premium motorcycles, while also enlarging our customer base by offering a broader range of products without compromising our distinctive design and performance. We are looking forward to grow with the right partners and the right products, making sure that our clients enjoy the larger choice of models, all of which share the same DNA and MV Agusta pedigree.”
About MV Agusta Motor S.p.A.:
MV Agusta is one of the world’s leading premium motorcycles manufacturers. Based in Varese, in Northern Italy, it crafts legendary racetrack-derived bikes. Iconic design and class-leading performance through advanced technologies and materials make MV Agusta motorcycles admired the world over and celebrated as unique pieces of Motorcycle Art. Since 1945, the brand has evolved to become a point of reference in the industry, having won 37 World Championship titles. A record still undisputed.
About Loncin Motor Co., Ltd.:
Loncin is today China’s leader in the premium market with over 1 million vehicles produced per year. Since 2005, the company has carried out long-term strategic cooperation with BMW in the field of motorcycles, providing BMW with about 100,000 products including 650cc, 850cc engine and 350cc scooter.