MotoGP: LCR Honda Signs New Sponsors To Three-Year Deal

MotoGP: LCR Honda Signs New Sponsors To Three-Year Deal

© 2018, Roadracing World Publishing, Inc.


The LCR Honda Team is pleased to announce the start of a partnership with Comet and Lavorwash, leading companies in the production and marketing of home cleaning systems and components for industry and agriculture. Both brands will have great exposure and will alternate on the Honda RC213V ridden by the British talent Cal Crutchlow (with 16 podiums and 3 victories in MotoGP), as “Major Sponsors” and “Official Cleaning Technologies Suppliers” for the seasons 2019, 2020 and 2021.

Comet S.p.A. was established in Reggio Emilia in 1959 and is currently partner of the Emak Group. It is present in 130 countries through its sales subsidiaries in France, the United States, Mexico and Brazil and its network of agents and distributors. The company is leader in the field of diaphragm and piston pumps for the agricultural and industrial sectors, as well as producing a complete line of high-pressure cleaners ranging from compact models for commercial use to large units for industrial and professional environments.

Lavorwash S.p.A. was set up in 1975 in Pegognaga (Mantua), produces and markets a wide and diversified range of units for domestic and professional cleaning: high-pressure cleaners, vacuum cleaners, liquid vacuum cleaners, carpet cleaners, scrubbing machines, sweepers and steam generators. In 2017 Lavorwash was acquired by the Comet Group, which to date, with about 750 employees and a total turnover of over 180 million Euros, is one of the most dynamic and fastest-growing companies on the entire Italian manufacturing scene.

The joint Comet/Lavor sponsorship has been planned according to a careful commercial strategy, with the aim of promoting the two brands worldwide while, at the same time, strengthening the identity of the Group on the main markets of reference. The Comet brand will be displayed in the Grand Prix of Spain, Germany, San Marino, Japan and Australia, while the Lavorwash brand will cover all the other 14 stages of the World Championship.

The partnership with LCR Honda was officially presented yesterday (8th November) in Bologna during the 43rd EIMA (International Agricultural and Gardening Machinery Exhibition), to the Group’s top customers and partners. Paolo Bucchi (President and CEO of the Comet Group) and Lucio Cecchinello took part in the event, which was set up for the occasion at the Comet stand.

Paolo Bucchi (President and CEO of the Comet Group): “We are pleased and proud to have signed this three-year agreement with the LCR Honda team. The MotoGP championship is one of the most popular sporting events in the world and this sponsorship will be an exceptional promotional vehicle that will ensure great exposure to our brands and all commercial partners of Comet and Lavorwash. The agreement with Lucio Cecchinello’s team is the upshot of the desire to build a lasting relationship which enables both of them to achieve ambitious goals, from both the sporting and industrial point of view. We are confident that this partnership will help Cal Crutchlow and the LCR team to achieve great results in the near future.”

Lucio Cecchinello (LCR Honda Team Principal): “We are really happy with this new project and we are honoured for the trust that the Comet Group has placed in our team, as ambassadors of their colours and values in the world: attention to detail, technical expertise and passion for our work are just some of the aspects that unite us. In the next three years we will do our best to support all their promotional activities and we will be proud users of their products on the race track, trying to give useful advice for the development of a range of high-pressure cleaners designed specifically for cleaning motorcycles, meeting the needs of thousands of motorcyclists worldwide.”

Latest Posts

NEMRR: Greenwood, Guyer Shine During Round Two

Guyer, Greenwood dominate NEMRR Round Two at NHMS There's an...

MotoAmerica Releases Statement On Petrucci Crash At VIR

MotoAmerica’s Statement On Petrucci Incident From VIR IRVINE, CA (May...

Suzuki Celebrates 20 Years Of ATV Manufacturing In America

Suzuki Celebrates 20 Years of ATV Manufacturing in the...

Royal Enfield Recaps The Build. Train. Race. Opener At VIR


MotoAmerica: More From The Races At VIR