LapSnap Acquired by American Interests, Establishes U.S.-Based Company Focused on Data-Driven Motorsports Performance
LapSnap Inc., a newly incorporated American company, has acquired the LapSnap motorsports telemetry analysis app. The acquisition formalizes the app’s transition into a U.S.-based company and marks a renewed commitment to helping track enthusiasts turn raw telemetry data into real lap time improvements.
LapSnap eliminates the guesswork traditionally associated with motorsports data analysis. The app presents telemetry in a clear, actionable way, allowing riders to quickly identify where lap time is gained or lost and how to improve their performance.
“Most people using lap timer systems never take the time to look at the data they are collecting,” said a spokesperson for LapSnap. “LapSnap bridges that gap by allowing you to download data from your lap timer directly to your phone or tablet. The software makes it understandable, practical, and immediately useful—-so users can see how to improve their technique.”
Used by track-day goers, racers, and motorsports enthusiasts, LapSnap analyzes performance data such as GPS speed, line selection, RPM, lean angle, and brake/throttle usage. This data helps users make informed improvements session over session. The app also allows users to compare their data to other users, which eliminates the guesswork as to why one rider may be faster than the other.
With the formation of LapSnap Inc., the company plans to continue investing in the app’s core capabilities while expanding its analysis tools and improving usability for drivers of all experience levels. LapSnap currently supports popular GPS telemetry systems including AiM, Racebox and GPS enabled GoPros. Additional telemetry systems are planned to be supported in the future.
LapSnap is available on iOS/Android and can be found at https://lapsnap.app
About LapSnap Inc.
LapSnap Inc. is a U.S.-based motorsports technology company focused on simplifying telemetry analysis for drivers. Through its mobile app, the company helps track enthusiasts understand their data, improve performance, and go faster on track.
More, from a press release issued by Joel Ohman:
MotoAmerica Racer Joel Ohman Partners With LapSnap, Releases 2025 Racing Data for Free
Track day riders can now compare their performance directly against MotoAmerica-level telemetry gathered during the 2025 season.
Joel Ohman, a MotoAmerica racer with three years of professional competition experience, has announced he is making his 2025 racing data freely available through the LapSnap mobile app. The data release includes telemetry from all regular-season MotoAmerica events across the United States, giving track day riders unprecedented access to professional-level data.
Ohman, who formerly raced with Team Hammer and currently competes under his personal Open Source Racing banner, is releasing detailed telemetry data including lap times, brake and throttle inputs, lean angle, and GPS traces for all MotoAmerica tracks including Circuit of the Americas, The Ridge, Laguna Seca, New Jersey Motorsports Park, Virginia International Raceway, Road America, Road Atlanta, Barber Motorsports Park, and Mid-Ohio. The data was gathered from his MotoAmerica Supersport-spec Suzuki GSX-R750 during MotoAmerica qualifying and race sessions.
“I want to give other riders tools to help improve their riding by comparing their data directly to mine,” said Ohman. “The ability to see exactly where and how a faster rider approaches each corner can be invaluable for someone looking to take their skills to the next level. This type of data was something I wished I had when I started racing. My hope is it shows people that it’s possible to go from a novice racer to a national competitor in just a few years like I did. The data removes the guesswork.”
LapSnap’s overlay feature allows riders to compare their own data side-by-side with Ohman’s telemetry, often revealing counter-intuitive insights. “The results are sometimes surprising,” Ohman explained. “For example, it’s common for intermediate riders to actually be too fast mid-corner. Comparing data, they might see that I’m actually slower at certain points on the track, which allows you to get on the throttle earlier and achieve a better exit. These are the kinds of details that can transform someone’s understanding of their riding technique.”
The LapSnap app is compatible with popular data logging systems including AiM lap timers, GoPro cameras with GPS, and RaceBox devices, with additional lap timer systems planned for future releases. The app is available to download on both iOS and Android app stores. Track day riders and racers can access Ohman’s complete data library by downloading LapSnap and searching for his rider profile within the app.
About LapSnap
LapSnap is a mobile application designed for track day riders and motorcycle racers to analyze and compare performance data directly on their mobile devices. The app is compatible with popular data logging systems including AiM lap timers, RaceBox devices, and GoPro cameras with GPS. Additional telemetry systems will be supported in future releases.
About Joel Ohman
Joel Ohman is a MotoAmerica racer with three years of professional racing experience, from Seattle, Washington. He started racing club events in 2019, and entered his first MotoAmerica race in 2022. He owns and operates Open Source Racing, with a mission to help other riders improve their technique by providing transparency and insight into the racing world.
