Fores Leading MT Helmets’ Entry Into The U.S. Market

Fores Leading MT Helmets’ Entry Into The U.S. Market

© 2024, Roadracing World Publishing, Inc. From a press release issued By MT Helmets:

MT Helmets announces its entry into the US market, on the same weekend as the Americas GP

MT Helmets, currently present in over 125 countries, chose the GP event to announce its ambitious project that will start this year: the launch of MT Helmets in the North American market.

The new generation of MT Helmets offer an unbeatable safety-price ratio, a compelling advantage as it enters the demanding American market.

The commercial team introducing the brand to the US will be led by Spanish rider Xavi Forés, who will play a crucial role in this project.

After many years of significant international growth, MT Helmets has yet to tackle the challenge of marketing its products in one of the world’s most competitive markets.

This demanding project required having everything tightly secured, showcasing a product portfolio through which the brand could offer a distinct value, and being represented in the best possible way.

With everything ready and organized for MT Helmets’ entry into the United States, the MotoGP World Championship’s stop in Texas offered the perfect occasion to announce it.

Next-Generation Helmets 

The products developed by MT Helmets are continuously evolving, and their latest generation of helmets reaches an exceptionally high level in terms of safety, finishes, product design, and quality.

All this is made possible by the product development team, the engineering team, and the graphic designers, all based at MT Helmets’ headquarters in Cartagena. The Spanish company’s products meet the most demanding European standards.

Xavi Forés, In Charge of the Project 

The brand marketing in the United States will be led by Xavi Forés, a Spanish rider with a long international career who has regularly competed in the Superbike World Championship. In 2023, he was a key figure in the American AMA Superbikes Championship, where he clinched the Superport championship.

Forés has gained a deep understanding of the American market and is eager to lead the brand’s launch in the USA.

 

Xavi Fores on the grid at the 2024 Daytona 200. Photo courtesy MT Helmets.
Xavi Fores on the grid at the 2024 Daytona 200. Photo courtesy MT Helmets.

Statements

XAVI FORÉS

“For me, it is a great honor to represent a Spanish brand in this country and to lead its commercial expansion. Since getting to know the brand deeply, I have been incredibly impressed by the high quality of its products, which I have also experienced first-hand as a rider. I participated in Daytona 200 using a KRE+ helmet, which left me with a fantastic impression.

All of the national distributors we have provided with product samples over these first months share my feeling. In every case, we have received excellent acceptance of the helmet and a strong interest in their sales, so we are confident that this project will be a success.”

JAVIER TOMÁS

CEO of MT Helmets

“We have wanted to enter the US market for many years, but we wanted to do so with the certainty of having a winning project. Our products are becoming more competitive every day and our sales are increasing in the more than 125 countries where we are present, so we are sure that they will also be well accepted in this country.

The truth is that we needed a key figure in this project and we have found in Xavi Forés an excellent leader of the project, so we are convinced that the time has come to enter the USA and grow there with MT Helmets.”

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