Multi-Year Deal Combines Expert Rider Education with World’s Best Protective Wear
COSTA MESA, Calif. – Dainese (www.dainese.com) the world leader of protective wear for dynamic sports, is proud to announce a multi-year partnership with the esteemed Yamaha Champions Riding School (YCRS). The partnership combines expert rider education and world-class safety apparel with a single goal: improve safety and enjoyment for enthusiasts and beginners alike.
Dainese will be the official apparel supplier for Yamaha Champions Riding School, and all Riding School instructors will be equipped with the latest in Dainese protective technology, including the original and industry-leading D-Air wearable airbag system. Students of the 2-Day ChampSchool programs will also have access to the complete line of Dainese apparel, for rent and purchase.
The shared goal of creating a safer, more sustainable riding experience for riders of all levels is the cornerstone of the partnership. In addition, to support for ChampSchool in-person training events, Dainese will also be the technical apparel partner for online training events with ChampSchool, racer, and new-rider training events, as well as the ability to host their very own Dainese Experience events with support from YCRS.
“Dainese is the perfect partner to help supply students who may not have their own equipment,” said YCRS CEO Nick lenatsch. “Having a complete line of safety equipment available to students eliminates one of the main objections to acquiring proper motorcycle training, and our students deserve the best technology available, which is why we’re honored to be partnering with Dainese.”
“Improving safety and education has always been the top priority at Dainese,” said Fabio Alt, General Manager and CFO, Dainese USA. “The partnership with Yamaha Champions Riding School is a commitment to that. The YCRS ChampSchool is taught by some of the best instructors in the world and at the best racetrack facilities in North America. Through this collaboration, we will have the ability to connect with new riders across the country and help support their advancement as motorcyclists.”
ABOUT DAINESE GROUP
Founded in 1972 by Lino Dainese, the Dainese group develops cutting-edge protective clothing for use when practicing dynamic sports: Motorcycle riding, winter sports, cycling, horse riding, and sailing. Continuing with its mission to protect athletes from head to toe, in 2007 Dainese acquired the iconic AGV brand, founded in 1947 and famous across the world for its innovative sports helmets. In 2017, the mother company’s style legacy led to the establishment of Dainese Settantadue, a new brand that gives garments from the past a modern twist. Dainese and AGV products represent the technological frontier in terms of protection in dynamic sports, and are used by the world’s best athletes, from Valentino Rossi to Sofia Goggia, Olympic skiing champion and winner of the World Cup Downhill title.