DAYTONA BEACH, Fla. (March 18, 2019) – American Flat Track announced today its newest event sponsor – Yamaha Motor Corporation, U.S.A. – naming the OEM the Entitlement Sponsor of the 2019 Yamaha Atlanta Short Track presented by Cycle Gear. AFT roars back onto the Georgia clay of Dixie Speedway on Saturday, March 23.
The Atlanta-based motorsports powerhouse will be an imposing force within AFT for 2019. Estenson Racing – backed by Yamaha – fields a total of five of the sport’s strongest riders, all on Yamaha machines. JD Beach, Jake Johnson and Kolby Carlile all pilot the newly-revealed Yamaha MT-07 DT, while Ryan Wells and Dallas Daniels field the wildly popular Yamaha YZ450F.
This event sponsorship marks Yamaha’s first partnership with the American Flat Track series.
“We are thrilled to have Yamaha on board as the Title Sponsor for the Atlanta Short Track,” said Cameron Gray, COO of AFT Events. “Dixie Speedway produces some of the best racing on the circuit, and it happens to be right in Yamaha’s backyard. We look forward to growing this partnership and creating an even better experience for our fans in Woodstock, GA.”
Fans attending the Yamaha Atlanta Short Track can look forward to local Yamaha dealership activations with the latest Yamaha machinery on display.
“Yamaha is very excited to be on board as title sponsor of the 2019 Atlanta Short Track round,” said Steve Nessl, Motorsports Marketing Manager for Yamaha. “American Flat Track has been an excellent proving ground for rider talent, and it’s the perfect showcase for the diversity of our YZ and MT motorcycles – we look forward to watching Yamaha riders battle for top spots in our own backyard.”
American Flat Track roars into Dixie Speedway for the 2019 Yamaha Atlanta Short Track presented by Cycle Gear on Saturday, March 23. Tickets begin at just $40 online ($50 at the gate) and are available at www.americanflattrack.com.
For more information on American Flat Track and the upcoming 2019 season visit www.americanflattrack.com.
Get the latest American Flat Track clothing and merchandise at www.americanflattracker.com.
How to Watch:
NBCSN and FansChoice.tv are the official homes for coverage of American Flat Track. For the 2019 season, NBCSN’s coverage of AFT moves to highly-coveted, weekend afternoon programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. FansChoice.tv remains a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event on AFT’s live page while previous events and exclusive features are available on AFT’s VOD page.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events at FansChoice.tv and catch all the American Flat Track racing action on NBCSN.