Royal Enfield North America Named Official OEM Partner of Progressive AFT Again in 2023
DAYTONA BEACH, Fla. (February 7, 2023) – Progressive American Flat Track and Royal Enfield North America (RENA) today confirmed their multifaceted partnership has been renewed ahead of the upcoming 2023 Progressive AFT season.
The innovative collaboration between America’s Original Extreme Sport and the world’s oldest global motorcycle brand in continuous production is entering its fourth year of partnership. And as an Official OEM Partner, Royal Enfield will continue to engage and entertain Progressive American Flat Track fans with its line of modern classic motorcycles in multiple ways.
Royal Enfield has enjoyed an impressive degree of success on the racetrack as its racing effort continues to evolve. Since the Royal Enfield Twins FT made its debut in 2020, the team has celebrated multiple podiums in the Mission Production Twins class, including a historic win at the Lima Half Mile in 2021 – a first-ever feat for the historic brand. Royal Enfield is looking forward to continuing its venture into the competitive ranks of Progressive American Flat Track, as well as continuing the evolution of the Twins FT motorcycle with the versatile and accomplished Johnny Lewis once again leading the charge.
Throughout its partnership with the series, Royal Enfield has endeavored not just to expand its reach, but to actively grow the sport at a grassroots level and introduce it to new audiences. Chief among those efforts is the hugely popular Build. Train. Race. (BTR) program, which highlights, celebrates, and encourages the involvement of women in flat track racing. BTR has injected new talent into Progressive American Flat Track events across the nation, welcoming both experienced and beginner racers to compete aboard customized INT650 motorcycles. Royal Enfield aims to continue this innovative program in 2023 at select Progressive AFT rounds.
“Royal Enfield has already accomplished so much through our participation in Progressive American Flat Track, it was an easy decision to continue that relationship,” said Adrian Sellers, Royal Enfield Head – Custom Program & Motorsport. “Royal Enfield is a 120-year-old brand but still very young when it comes to competition. The development and success of the Twins FT motorcycle have brought a lot of excitement to the company, which is on course for a landmark year with all-new models, and the continuation of our groundbreaking programs that open doors to new riders and racers. We look forward to sharing another milestone year with Progressive AFT and its fans.”
Progressive AFT fans will also get to check out Royal Enfield’s street models first hand in the Progressive AFT Marketplace, with the historic marque’s stunning new models – the Scram 411 and all-new Super Meteor 650 mid-sized cruiser – taking center stage.
“Royal Enfield has established itself as one of the fastest growing brands in motorcycling and one of the most innovative partners of Progressive American Flat Track,” said Gene Crouch, COO of AMA Pro Racing. “Not content to rest on its storied past, Royal Enfield continues to make history through one-of-a-kind marketing activations and creative advertising campaigns. We look forward to partnering with them in 2023 and showcasing the Build. Train. Race program at select Progressive AFT events again this season.”
The 2023 Progressive American Flat Track season will launch with the hugely anticipated return of the DAYTONA Short Track I & II at the Flat Track at Daytona International Speedway on Thursday, March 9 and Friday, March 10.
For more information on Royal Enfield North America, visit www.RoyalEnfieldNA.com.
For more information on Progressive AFT visit https://www.americanflattrack.com.
How to Watch:
FOX Sports and FansChoice.tv are the official homes for coverage of Progressive American Flat Track. For the 2023 season, all races will premiere in one-hour telecasts on FS1 during highly desirable weekend time slots. The complete schedule can be viewed at https://www.americanflattrack.com/events-foxsports. FansChoice.tv provides livestreaming coverage of every Progressive AFT round at http://www.FansChoice.tv.
About Royal Enfield
The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. Royal Enfield is a leading player in the global middleweight motorcycle market.
Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 150 dealers in North America, including the contiguous U.S. and Canada. RENA currently offers the all-new Classic 350, Meteor 350, Himalayan and the 650 Twins (INT650 and Continental GT 650) motorcycles, along with a range of Genuine Motorcycle Accessories and apparel.
For more information on Royal Enfield North America, visit www.RoyalEnfield.com/us/en, www.Instagram.com/RoyalEnfield_NA, www.Facebook.com/RoyalEnfieldNorthAmerica.
About Progressive American Flat Track
Progressive American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on Progressive American Flat Track, please visit us on the web, like us on Facebook, follow us on Twitter, check us out on Instagram and catch all the Progressive American Flat Track racing action on FOX Sports.