All Kids Bike: The Point of Departure, In The March Issue

All Kids Bike: The Point of Departure, In The March Issue

© 2021, Roadracing World Publishing, Inc.


Featured In the March 2021 issue of Roadracing World:   

     The demographics of motorcycling are a constant point of worry for the industry. Some figures are even worse. Very, very few people get into motorcycling without learning to ride a bicycle. And in the United States, this year, the majority of children will not ride a bicycle —not even once. 

        “The trends are getting scary,’ says Ryan McFarland, founder and CEO of Strider Sports International, aka Strider, the producer of balance and beginning bikes. “Three-quarters of American kids aren’t going to ride a bicycle once this year. 

         “That’s the whole industry, the whole bike industry, the whole motorcycle industry. It’s all the same ladder, and kids aren’t even getting on the first rung of the ladder anymore…” 

— All Kids Bike: The Point Of Departure, by Editor-at-Large Michael Gougis


            Ryan McFarland is doing something about getting kids on the path of riding. His nonprofit organization puts beginner bicycles into public school and non-profit private kindergartens around the country, getting kids into two-wheel sports and activities at the earliest age. Read the story in the latest issue of Roadracing World!


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