ASBK roars to life with Yamaha Motor Finance as official naming right sponsor

24 February 2016

The Australian Superbike Championship (ASBK) is pleased to announce for a second consecutive year, that Yamaha Motor Finance (YMF) are official naming rights sponsors of the 2016 Championship.

After a successful year with ASBK in 2015, Yamaha Motor Finance has confirmed its continued commitment, ahead of the 2016 Australian Superbike Championship, which roars into life this weekend at Phillip Island. Yamaha Motorcycle Insurance (YMI) also returns to the role of official naming right sponsor of the premier road-racing class – ‘Yamaha Motorcycle Insurance Superbike Class’

YMF and YMI General Manager Brad Ryan was pleased to announce the affiliation of both brands to the premier road race championship in the country, following continued partnership.

“When we began this partnership in 2015 we intended on forming a long term partnership with a professional organisation. MA and the ASBK organising team, didn’t let us down. That, along with YMF expansion around the world, a new local brand and focus, and some fantastic results in our YMI Insurance business meant it was an easy decision for us to jump on board again for 2016,” he said.

“Taking a lead role in World SBK in 2016 reminded us of how fortunate we are to have such a strong and stable Championship as the ASBK, and what incredible talent resides locally, both on and off the track. Last year was a fantastic championship, and this year is shaping up to be even better.

“YMF isn’t just a Finance Company; it’s an industry participant. Through our Finance and Insurance arms, and through our sister brands Australian Motorcycle Finance and mi bike Insurance, we’re involved in junior development, safety programs, industry lobbying, and all types of two wheel racing. Being the 2016 ASBK championship sponsor is just another way we can put back in to the sport, and we’re delighted to be able to do so.”

David Cottee, Motorcycling Australia’s Chief Executive Officer, was extremely proud to announce Yamaha Motor Finance as official naming rights sponsor to the 2016 Yamaha Motor Finance Australian Superbike Championship presented by Motul Pirelli.

“I am thrilled to be working closely this year with Brad Ryan and the whole YMF team. It such an exciting opportunity to have the affiliation with such a major organisation, solidifying efforts from last year and moving forward with the partnership this year,” he said.

“We are glad to be able to offer our athletes, teams, sponsors and fans consistency of Yamaha Motor Finance continuing as naming right sponsor and are excited to see the development of motorcycle sport with Yamaha Motor Finance by our side.

“We believe our product with the ASBK is an attractive program for sponsors, and we are very proud to be aligning ourselves with companies like YMF for 2016 and beyond.”

The Yamaha Motor Finance ASBK Championship presented by Motul Pirelli will continue to announce exciting developments for this year in the coming weeks.

For more information on the championship series please head to www.asbk.com.au or our ASBK Facebook page.

Round 1 Phillip Island GP Circuit, WSBK, Vic 25-28 February

Round 2 Wakefield Park Raceway, NSW 25-27 March

Round 3 Sydney Motorsport Park, NSW 16-17 April

Round 4 Barbagallo Raceway, WA 3-5 June

Round 5 Morgan Park Raceway, QLD 6-7 August

Round 6 Winton Motor Raceway, Vic 30 September – 2 October