Alicia Busa Joins WeatherTech Raceway Laguna Seca as Communications Manager
MONTEREY, Calif., February 2, 2023—WeatherTech Raceway Laguna Seca is pleased to announce Alicia Busa has joined the management team as Communications Manager. She enters the organization with a strong background in marketing and hospitality and proven insight into event management. Not entirely new to WeatherTech Raceway, she previously was responsible for managing the media center and working closely with journalists last August during the Rolex Monterey Motorsports Reunion.
“Alicia immediately jumped into the largest event of the year on only several days’ notice and executed a first-class environment for attending journalists,” said Barry Toepke, director of heritage events and public relations. “She took total responsibility while also lending design support to the marketing team. Her enthusiasm, intuition and do-whatever-it-takes mindset is a welcomed addition to the professional team as we embark on an exciting 2023 season.”
Alicia is passionate about community involvement and event planning. For the past three years, she has taken an active role on the planning committee for the Big Sur Food & Wine Foundation, a non-profit organization that benefits the local economy and supports the health, safety, education and arts of Big Sur. She also loves to volunteer her time on weekends to various community organizations.
Among Alicia’s responsibilities are working with journalists and media center management, creating a cohesive plan that encompasses marketing, communications, and digital media, and developing storylines to heighten brand awareness of the entire Laguna Seca Recreation Area, which includes the campgrounds. She will be the primary point of contact for journalists and series public relations teams and will work closely with Toepke.
Alicia may be contacted at: [email protected] or by calling 831-242-8275.
Tickets for the 2023 race season, which kicks off May 5-7 with the Trans Am SpeedFest and followed days later by the Motul Course de Monterey and the return of the IMSA WeatherTech SportsCar Championship May 12-14, are available online at www.WeatherTechRaceway.com or by calling 831-242-8200.