S&S CYCLE TO SUPPORT ROYAL ENFIELD BUILD TRAIN RACE PROGRAMS
S&S Cycle will provide parts and support to BTR grassroots programs
Milwaukee, Wis – January 28, 2021 – Royal Enfield announced today its continued technical partnership with S&S Cycle into 2021, collaborating on projects including the BUILD TRAIN RACE (BTR) road racing and flat track programs.
Royal Enfield and S&S Cycle established a relationship in developing the FT411 and Royal Enfield’s American Flat Track program in recent years. S&S Cycle also manufactures multiple aftermarket parts and accessories for Royal Enfield motorcycles. This year, S&S Cycle will create parts to assist with the BTR road racing program, including exhausts, footpegs and triple clamps, and continued support of the BTR flat track program. S&S Cycle will also help to develop a Royal Enfield Continental GT 650 road racing package and consult on future racing opportunities in the Americas.
“S&S Cycle and Royal Enfield continue to grow our relationship through our racing programs,” said Breeann Poland, Marketing Lead for the Americas and Global Brand Manager for the Continental GT platform. “S&S Cycle is a renowned manufacturer in the performance aftermarket industry and its teams have supported our BTR flat track over the last year. Royal Enfield is excited to partner with S&S Cycle again for the road race iteration of the program, leveraging the brand’s capabilities to design, develop and manufacture some of the best performance parts in the industry.”
S&S Cycle is based in Viola, Wis, just a few hours drive from the Royal Enfield North America headquarters. Establishing itself as one of the premier V-Twin aftermarket parts manufacturers, S&S Cycle has expanded into other markets, including developing a wide range of performance parts for the Royal Enfield Twins model lineup.
“Royal Enfield is a great partner for S&S Cycle and allows us to reach a new audience of riders,” said Paul Langley, president of S&S Cycle. “The programs that Royal Enfield has developed have not only provided female motorcyclists the opportunity to get involved in racing but afforded us the chance to develop parts and accessories for the Royal Enfield Twins platform. Royal Enfield is one the global leaders in motorcycle production and getting access to the brand helps S&S Cycle as we look to expand our business.”
After the successful debut of the flat track BUILD TRAIN RACE program, Royal Enfield looks to road racing as the program continues to evolve. Seven female motorcyclists were recently announced to build, train and race with road racing prepared Royal Enfield Continental GT 650 motorcycles.
To follow along with the BTR program, visit BuildTrainRace.com and to see S&S Cycle’s line of Royal Enfield parts, visit SSCycle.com.
About Royal Enfield
The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. Royal Enfield is a leading player in the global middleweight motorcycle market.
Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 125 dealers in North America, including the U.S., Canada, and Puerto Rico. RENA currently offers the Himalayan and the all-new 650 Twins: INT 650 and Continental GT 650 motorcycles along with a range of genuine motorcycle accessories and apparel.