Royal Enfield BUILD TRAIN RACE Program Goes Road Racing
Four female riders will prepare Continental GT 650 motorcycles into road racing motorcycles
MILWAUKEE, Wis (October 14, 2020) — Today Royal Enfield North America announced phase two of the BUILD TRAIN RACE (BTR) program seeking out female motorcyclists to customize, train and road race Royal Enfield Continental GT 650 motorcycles in 2021. A group of women will be selected by Royal Enfield for the program through an online video selection process. Women interested in the program must submit a video and respond to a questionnaire at https://bit.ly/30aSOXT to be considered.
“Building upon the success of the flat track BTR program, we decided to carry the momentum into the road racing segment, ” said Breeann Poland, Gloabal Brand Manager – Continental GT platform. “This is a unique opportunity for women interested in road racing and to make a name for themselves on a national level. The participants will have the opportunity to learn from world class racer, Melissa Paris, which is not a chance many people get. The ladies will also be some of the first people to road race the Continental GT 650 platform, so the motorcycling world will be watching.”
Professional Road Racer and BTR flat track participant Melissa Paris has agreed to mentor the women during each phase of the program. She will consult each participant on the development of a Continental GT 650 road race motorcycle, including design and parts selection, provide insight into sponsorship aspect of racing, and provide training on and off track for the four participants.
“When I watch the video submissions I’ll be looking for entries that display the same passion and desire to get into road racing that I had when I first started out,” said road racer and BTR mentor, Melissa Paris. “This program will be such an amazing opportunity and I’m looking forward to working with these female racers who have always dreamed of lining up on a road race grid”.
The participants will be selected by Poland, Paris and accomplished racer and journalist Anne Roberts. In their videos, interested participants will need to display a passion for road racing and answer a series of questions about their background and motorcycling experience. The selected participants will then have several months and a budget to convert a 2020 Continental GT 650 Twin into road racing trim. The ladies will then race in conjunction with a national event once they’ve completed the build and training aspects of the program.
The entry period for consideration in the BUILD TRAIN RACE program starts today and will run through December 1, 2020.
To stay up to date on the riders and their motorcycles, visit BUILDTRAINRACE.com or follow Royal Enfield North America on Facebook and Instagram.
About Royal Enfield
The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. Royal Enfield is a leading player in the global middleweight motorcycle market.
Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 125 dealers in North America, including the U.S., Canada, and Puerto Rico. RENA currently offers the Bullet 500, Classic 500, Himalayan and the all new 650 Twins: INT 650 and Continental GT 650 motorcycles along with a range of genuine motorcycle accessories and apparel.
For more information on Royal Enfield North America, please visit www.RoyalEnfield.com/us/en/, www.Instagram.com/RoyalEnfield_NA, www.Facebook.com/RoyalEnfieldNorthAmerica.