MotoAmerica: Title Sponsor Auto Parts 4 Less Is Out!

MotoAmerica: Title Sponsor Auto Parts 4 Less Is Out!

© 2022, Roadracing World Publishing, Inc. By David Swarts.

MotoAmerica notified its teams and competitors today via a competitor bulletin that series title sponsor Auto Parts 4 Less/AutoParts4Less.com is no longer a sponsor of the series.

Earlier this year, Auto Parts 4 Less, a Nevada-based online platform for buyers and sellers of automobile parts, was announced as title sponsor of the series for 2022 and 2023, but that is no longer the case according to MotoAmerica Chief Operating Officer and KRAVE Group partner Chuck Aksland.

“The whole thing is just unfortunate,” Aksland exclusively told Roadracingworld.com. “I think everybody went into it with the best intentions. We were proud to have a title sponsor for the series come on board, but there were things that are being discussed now that unfortunately saw the demise of the situation. There’s not a lot I can say about it.”

Aksland said the whole matter is now being handled by MotoAmerica’s legal representation.

The competitor bulletin informed riders and teams that they are no longer required to display Auto Parts 4 Less branding on their motorcycles or uniforms and that wherever possible such branding should be removed and replaced with standard MotoAmerica logos or obscured/covered.

We will report more on this situation as new information becomes available.

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