MotoAmerica: Medallia Expanding Partnership With Series

MotoAmerica: Medallia Expanding Partnership With Series

© 2021, Roadracing World Publishing, Inc. From a press release issued By MotoAmerica:

Medallia Expands Its Partnership With MotoAmerica

Pioneering Experience Management Leader Now The Official Feedback Partner
Of 2021 MotoAmerica Series

IRVINE, CA (August 10, 2021) – MotoAmerica, North America’s premier motorcycle road racing series, is excited to announce that Medallia Inc., has taken its event sponsorship of the recent MotoAmerica GEICO Motorcycle Superbike Speedfest at Monterey to another level with the announcement that the company will now be the official feedback partner for the remainder of the 2021 MotoAmerica Series.

As official feedback partner, Medallia will provide MotoAmerica with Medallia Quickstart Solutions to capture feedback from fans, employees, and racers via video, audio, and text. MotoAmerica can add immediate value by capturing, analyzing, and reporting on customer, employee, and racer experiences, then making real-time decisions based on that data.

“We partnered with MotoAmerica to tap into the raw excitement and explosive growth in motorsports in the United States,” said Medallia President and CEO Leslie Stretch. “Today, we are proud to announce that we are expanding that relationship to become the official feedback partner for the rest of the season.”

“It was cool having Medallia onboard as a sponsor for our event at WeatherTech Raceway Laguna Seca and it is awesome news that they liked the experience and the activation at Laguna Seca and want to turn that into even more involvement with our series,” said MotoAmerica President Wayne Rainey. “It was a great experience working with and getting to know the Medallia brand at Laguna and we look forward to continuing the relationship for the rest of the MotoAmerica rounds.”

For more information on Medallia, visit https://www.medallia.com/about-us/

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