Nolan Lamkin, the 2023 MotoAmerica Superbike Cup Champion, has secured a new title sponsorship deal for the 2024 season.

Lamkin, who just turned 23 earlier this month, will race his BMW S 1000 RR in the 2024 MotoAmerica Superbike Cup and Stock 1000 Championships with sponsorship from Tom Wood Powersports and Visit Indiana. Visit Indiana is the state of Indiana’s tourism board, which is also known as the Indiana Destination Development Corporation (IDDC).

“We’re thrilled to partner with Indiana native Nolan Lamkin and Lamkin Racing for the 2024 season,” Amy Howell, IDDC Vice President of Tourism, Marketing & Communications, was quoted as saying in an announcement posted by Lamkin to his social media. “As Indianapolis/Indiana is the racing capital of the world, this collaboration is a fitting blend of motorsports and telling Indiana’s authentic story. We are proud to showcase thrilling experiences for race fans while showcasing the incredible things we have to offer IN Indiana to a global audience. Lamkin Racing will feature IN Indiana branding on Nolan’s race gear, including his helmet, suit and bike.”

“News is out!” Lamkin posted to Facebook. “I am super excited to be racing with @VisitIndiana as a title partner this year. Last year, we made great progress with racing and with our helmets together. To race with the State of Indiana’s tourism group is amazing.”

Lamkin’s team will be known as Visit Indiana/Tom Wood Powersports.