MotoAmerica: Coffee Brand Sponsors HSBK Ducati

MotoAmerica: Coffee Brand Sponsors HSBK Ducati

© 2021, Roadracing World Publishing, Inc. From a press release issued By Warhorse HSBK Racing Ducati New York:

Hard Knocks Moto Coffee to Officially Fuel Warhorse HSBK Racing Ducati New York Team in 2021

The Moto-Centric Coffee Brand will Provide the Team with The Doses of Caffeine They Need.

Hard Knocks Moto Coffee ( will sponsor the Warhorse HSBK Racing Ducati Team for the 2021 MotoAmerica Superbike season by fueling the team’s coffee needs throughout each race event. Hard Knocks Moto Coffee will provide ongoing supplies of its moto-centric coffee roasts.

“Our Ducati Panigale V4R needs its fuel, and we need ours,” says team Principal Bobby Shek. “A big shout out to Allan Lane and his company Hard Knocks Moto Coffee for supplying the team with our must-have coffee needs through the 2021 MotoAmerica season”

“I’m proud and honored that Hard Knocks Moto Coffee will be taking care of the Warhorse HSBK Racing Ducati New York Team’s caffeinated needs for the 2021 MotoAmerica season,” says Hard Knocks Moto Coffee owner Allan Lane. “Coffee and racing go hand in hand.”

Hard Knocks Moto Coffee offers many blends of Columbian and Arabic coffee with exciting names such as “Less Bitching More Riding”, “Hard to Kill” and “Life is Hard,” along with a lineup of apparel.

Piloting the Warhorse HSBK Ducati Panigale V4 R during the 9-round Superbike Series is the 28-year-old Frenchman Loris Baz, who spent three years in MotoGP (2015-2017) and six years in World Superbike (2012-2014; 2018-2020). During the 2020 WorldSBK season, Baz scored four podiums and finished the season eight overall, the second-best of independent riders. Throughout his WorldSBK career, he had achieved two wins, two poles, 18 podiums, and three fastest laps.

For ongoing race season updates, subscribe to HSBK Racing on:

YouTube (

Facebook (

Instagram (@hsbkracing)

Latest Posts

World Endurance: Yamalube YART Yamaha On Provisional Pole At Le Mans 24-Hour


WorldSBK: Toprak Says Winning Championship Looks Possible

Outspoken ahead of Assen Chapter three of the 2024 MOTUL...

MotoAmerica Live+ Debuting New Preview Show Friday From Road Atlanta

MotoAmerica Live+ To Debut “Road Atlanta Preview Show” This...

MotoAmerica: Five Classes, 137 Entries Slated For Road Atlanta (Updated)

Ready, Set, Go: The 10th Anniversary Season Of MotoAmerica Begins...

Oxley Bom MotoGP Podcast: Austin 2024 – Go With The Flow

Roadracing World MotoGP Editor and Isle of Man TT winner...