Moto Morini Entering U.S. Market

Moto Morini Entering U.S. Market

© 2023, Roadracing World Publishing, Inc. From a press release issued By Moto Morini USA:

Moto Morini The Iconic Italian Motorcycle Brand Enters US Market

(Irvine, CA) Moto Morini the iconic Italian motorcycle brand is pleased to announce their entrance into the American market. With the addition of the United States, Moto Morini further increases their rapidly growing global presence which includes operations in Italy, India, and Asia.

Moto Morini the legendary Italian motorcycle brand with European headquarters in Milan was founded in 1937 by the famed motorcycle designer Alfonso Morini and has long been the symbol of Italian innovation and performance. With a heritage of producing some of the most extraordinary motorcycles in Europe, Moto Morini brings decades of master craftsmanship, exceptional Italian design, premium quality and unparalleled performance to the United States with a portfolio of motorcycles to meet and exceed the demands of today’s riders on and off the road.


A Moto Morini X-Cape adventure tourer fitted with hard cases. Photo courtesy Moto Morini USA.
A Moto Morini X-Cape adventure tourer fitted with hard cases. Photo courtesy Moto Morini USA.


The new Moto Morini American headquarters in Irvine, California, is in the heart of the motorcycle industry and will service dealers nationwide. With premium quality, impeccably designed, high performance motorcycles as well as leading edge apparel with famous Italian style exceptional accessories and world class service and support, Moto Morini is poised to make an immediate and lasting impact in the American motorcycle market. Learn more and see the complete Moto Morini line at

Moto Morini is now accepting new dealer application and hiring sales management, dealer development, and product support personnel. Please email [email protected] for more information.


A Moto Morini Seiemmezzo scrambler-style motorcycle. Photo courtesy Moto Morini.
A Moto Morini Seiemmezzo scrambler-style motorcycle. Photo courtesy Moto Morini.




More, from a press release issued by AIMExpo:

Moto Morini Chooses AIMExpo for U.S. Market Launch
IRVINE, Calif., January 18, 2023 — Iconic Italian motorcycle brand Moto Morini will be making its American market debut at AIMExpo, North America’s premier powersports trade event, February 15-17, in Las Vegas.

“We chose AIMExpo because it attracts thousands of industry leaders, dealers, and media from across the U.S.,” said Chris McGee, chief operating officer for Moto Morini. “It’s North America’s largest powersports trade show, so it’s the ideal place for us to introduce our inspiring motorcycles and accessories to the U.S. market. Moto Morini, with our famous Italian quality, performance, and style, is looking forward to connecting with dealers and growing our partnership network here.”

Moto Morini was founded in 1937 by famed motorcycle designer Alfonso Morini and will bring decades of master craftsmanship, distinct Italian design, and premium quality and performance to the U.S. with its portfolio of motorcycles. Moto Morini’s American headquarters will be in Irvine, California.

“We’re extremely excited to have the opportunity to give Moto Morini a big welcome to the American market,” said Cinnamon Kernes, vice president of market expansion at the Motorcycle Industry Council. “While the brand is known in Europe and around the world for its history of designing and producing high-quality performance motorcycles, it’s a new Italian brand for the U.S. I think we’re all looking forward to Moto Morini’s special presentation on our New Product Central stage.”

“All dealers and media attending AIMExpo are invited to visit us at our booth for a guided VIP tour of our bikes, riding gear, and accessories,” said McGee. “We offer a range of extraordinary motorcycles that is sure to excite riders and enthusiasts.”

Moto Morini will be at Booth 2031 and will be presenting at AIMExpo’s New Product Central stage on Wednesday, February 15, at 10:45 am. Those interested in meeting with Moto Morini staff and exhibitors are invited to connect with McGee at [email protected] to schedule an appointment.

For a complete list of AIMExpo exhibitors, dealer education schedule, and to see the floorplan, go to

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