Motorcycle Sales Up by Double Digits Through Third Quarter

IRVINE, Calif., Nov. 9, 2020 — The good news on sales keeps rolling. The MIC is reporting a new-model sales increase for the third quarter of this year. Year-to-date sales of new motorcycles and scooters through September increased 10.2 percent compared to the same period last year.

Erik Pritchard, president and CEO of the Motorcycle Industry Council, had a message for the thousands of people who work in powersports across the nation.

“Many of us have faced tremendous challenges and genuine hardship,” he said. “Think back on all the ways you’ve adapted your business to meet this crisis and get through the pandemic. Think back to how quickly you adapted to online commerce. Think back on your first home delivery. Recall all of your hard work. Recall the relief when the MIC’s government relations team persuaded the federal government to declare dealership employees essential. Our industry is enjoying the results of those efforts and you should enjoy the moment.”
More detailed information by model type is available in the MIC Retail Sales Unit Summary. All MIC members who have signed restricted use agreements may access the summary on the MIC.org website.

MIC members can also access the MIC Tire Sales Report, showing total September year-to-date motorcycle/scooter tire sales, compared to the same period last year. The quarterly report, an excellent indicator of industry tire sales trends, as well as motorcycle usage, vehicle population, and aftermarket sales trends is available on the MIC website.

The Motorcycle Industry Council exists to preserve, protect, and promote motorcycling through government relations, communications, media relations, statistics and research, aftermarket programs, data communications standards, and involvement in technical and regulatory issues. As a not-for-profit national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers, and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories, and related services, and members of allied trades such as insurance, finance and investment companies, media companies, and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Keep up with the industry association on Twitter @followMIC and at MIC.org.