Redefining the 21st Century Museum: Immersive Technology, Hollywood Effects, and Fine Art Converge At The Petersen, Creating a Totally Unique Automotive Experience
Museum announces partnerships with top global brands that will introduce innovative new technologies and fine art exhibits, experiences never before seen in a museum setting.
Los Angeles, Calif. – The Petersen Automotive Museum proudly announces several new partnerships with some of the world’s most prominent brands, including BMW, Maserati, Ford Motor Company and Lucas Oil. These companies join Microsoft’s Forza/Xbox brands, the Automobile Club of Southern California, and Belkin’s Linksys division as valued supporters of the museum’s re-birth. When the totally transformed museum reopens to the public in December 2015, its world-class partners and innovative use of state-of-the-art connectivity and multi-media will set a new international standard for automotive museums.
Lucas Oil, the leading manufacturer of petroleum additives and oils for high performance engines, will proudly sponsor the Petersen Motorsports gallery. With a tremendous presence in motorsports, as well as owner of MAVTV – a television network with its roots in the automotive world, the motorsports gallery will benefit from a strong partner who will bring content and a motorsports programmatic approach to the Petersen.
Italian company Landi Renzo, a maker of eco-friendly engines best known for its compressed natural gas (CNG) powerplants, will sponsor the Petersen’s Alternative Fuels gallery in its opening year.
Since 1994, The Petersen has been the benchmark for automotive museums. Its diverse vehicle collection, diorama-based Streetscape, and educational-outreach programs effectively communicated how the automobile impacted life in Southern California and beyond for over 20 years. As technology and visitor expectations evolve, the museum has reinvented itself to deliver a new experience. The New Petersen will meld the art and engineering of history’s fastest and most beautiful automobiles with cutting-edge technology, including augmented reality and realistic simulators to redefine the 21st century museum experience. The Petersen is currently on schedule to complete its year-long total transformation in December 2015. The Wilshire Boulevard building, the western entrance to “museum row,” promises to be one of the truly iconic architectural designs in Los Angeles.
Select partnership opportunities still remain for The New Petersen. For more information about The Petersen Automotive Museum, please visit www.petersen.org or call 323/930-CARS.