Florida Motorcycle Road Racing Association (FMRRA), Inc. Announces Rebranding and Changes Name to Pan American Superbike on the Launch of 2022 Season Championship.
New corporate name and branding reflects the company’s continued growth and future mission.
Fort Lauderdale, FL – Florida Motorcycle Road Racing Association, the premier race series in the Southeast United States, announced today to begin its seventh racing season a rebrand to its name, identity, and mission. The company is changing its corporate name to Pan American Superbike.
The rebranding reflects the company’s continued growth and long-term strategic expansion into new regions.
“Our rebranding will allow the series to bring increased value to our licensed racers, stakeholders and sponsors. As a customer-focused race series, we will bring increased racing competition with new facilities and regions to our existing racers as well as introducing the brand and our modern style format for motorcycle racing,” said Operations Director Jordan Marra
The name change comes alongside the series’ recently announced 2022 season schedule, which adds Talladega Gran Prix in Alabama and the recently repaved Carolina Motorsport Park to the existing Florida and Georgia tracks on its historic annual program schedule.
“We are looking forward to another step forward for our customers with our seventh season of racing and beginning the 2022 season with the exciting news,” said Racing Director Tony West.
ABOUT PAN AMERICAN SUPERBIKE
The Pan American Superbike series (formerly Florida Motorcycle Road Racing Association) is the premier motorcycle racing series in the Southeast United States. The company has been on the forefront of providing modern motorcycle racing with industry leading services, racer focus, and low operational racing costs. To learn more, visit www.panamsbk.com.