Pata Group to boost the WorldSBK paddock

The Italian snack company takes its sponsorship in the series to a new level.

Pata Group is the new sponsor of the eni FIM Superbike World Championship. The leading Italian snack company strengthen its presence within the championship through a direct partnership with the series, which adds up to the already successful sponsorship effort with teams and categories.

Pata Group entered the WorldSBK paddock in 2010 and three years later became the main sponsor for the factory supported Honda squad in the World Superbike and Supersport classes – named the Pata Honda team – and the one-make entry level series European Junior Cup. Furthermore, from 2015 the company is also supporting the Pata Honda Junior Team in the STK600 category.

The Pata logo will be present on the event backdrop, on dedicated billboards alongside the track as well as on the promotional and informative material of every round.