Ivan Ortola led the first Moto3 practice session at the Motul TT Assen, clocking a 1:40.610 on his MT Helmets – MSI KTM. Teammate Ryusei Yamanaka was second, 0.091 seconds back. Adrian Fernandez was third for Leopard Racing and the quickest Honda.
Moto3 Free Practice 1 Classification
“It’s business. Ducati wanted Marc because they have their ideas, I wanted to go to Aprilia because I have mine”
Thursday, 27 June 2024
We’re back! After all the headlines made since Mugello, there’s so much to talk about even before a wheel is turned in the Netherlands. From interviews to press conferences to podcasts and everything in between, here’s a rundown of what we saw and heard on Thursday as the Motul TT Assen gets in gear.
Martin: “Ducati wanted Marc because they have their ideas, I wanted Aprilia because I have mine”
JORGE MARTIN (Prima Pramac Racing)
After a positive first seven rounds, how are you feeling after a chance to recharge your batteries during the break?
“Thanks for the question about this year! I am focused now and I have a clear mind and I feel that I can do a good job as in Mugello it was really difficult mentally and emotionally for me. Even if I tried to stay away from my future it was still difficult to focus. However, on Sunday I was strong so I am confident that with a clear mind where I can focus on racing. So let’s see what I can do, in qualifying last year we made a big mistake which we paid for in the race. But the pace was good and I feel that we can be competitive.”
How excited are you for the Aprilia challenge? Is it frustrating that you missed out on the factory Ducati seat?
“It was an eventful weekend in Mugello as I arrived with some ideas and information which changed a lot during the weekend. As soon as the race finished I realised it maybe wasn’t that clear so I had to make a decision as sometimes in life things don’t go how you expect or as you want. For sure it was frustrating after four years of trying to go to the official team, I wasn’t the best solution for Ducati and that it was Marc who was. I took the best opportunity that I could and I think I will be much happier in the next years as I will be a factory rider which was my dream. I feel that I am going to a place which wants me and will give 100% for me. There is still a long season to go and I am still a Ducati rider and want to finish the year in the best way possible.”
FRANCESCO BAGNAIA (Ducati Lenovo Team)
Do you think you can take a double win this weekend?
“The target and goal is this but it will be very difficult as last year I started to struggle at this track and I didn’t feel good but we worked hard and managed to take a double podium and a win. But let’s see as Jorge was strong here last year, he started behind me in the race but his pace was two/three tenths quicker than mine. I am confident that the bike will suit this track well and we will make another step and be much faster.”
Thoughts on Marc as your teammate next year?
“I wasn’t included in this decision as it was something that I asked for as I wanted to be focused on the race track. In both cases, it would be the same situation as both Jorge and Marc are fast, in this moment Jorge is faster as he has more experience with the bike. But it was more or less the same in terms of the speed of my teammate so for me it is a new challenge and a new teammate to beat. Marc is a smart guy and understands the way he will need to adapt to the team and improve our situation.”
MARC MARQUEZ (Gresini Racing MotoGP™)
You have a great record here so how much are you looking forward to racing here on a Ducati for the first time?
“The target is to be as close to Bagnaia and Martin as I think they will be the two who will be fast all weekend. But the break was good as I could recharge my batteries and now we have two races in a row at Assen and the Sachsenring and we will try to start the weekend strong on Friday.”
How much are you looking forward to being in red for the next two years?
“I am super happy and I am thankful to Ducati Corse for choosing me to be Pecco’s teammate next year. Especially because one year ago I was ready to say it was the end of my career but luckily it was the summer break where I recharged my batteries and my body. Then from that point, I decided on another way and in this decision Honda allowed me to go to Gresini where I understood the bike was ready to give me confidence and to renew me as a rider. From that point, I did my best and I was one of the contenders for the official seat which was a pleasure. I just did my best on the race track and on Sunday night at Mugello, they told me I would be the rider and in two days we closed the contract and announced it on Wednesday. However, there is still a season to go for me where I will try and do my best at Gresini.”
ENEA BASTIANINI (Ducati Lenovo Team)
After a fantastic podium at Mugello are you optimistic about fighting for the podium this weekend?
“I now come to Assen after a really great race where I was strong in the last part of the race. We now come to a track which in the past has been tough but this is a new year and I am confident that my base set-up is good and here we have the chance to fight for the podium or to be on the podium.”
What convinced you to choose KTM and did you have any options with another Ducati team?
“It has been very difficult after the Mugello race, as once Ducati made their decision the market moved very fast, like us on track. It was a difficult choice but when I saw the project of the Tech3 team, I understood the possibility of winning and the motivation that it has given me has given me for the future. My teammate will be Maverick which will be really good as we will be strong. However, we need to focus on the present and do something good.”
MAVERICK VIÑALES (Aprilia Racing)
With your previous success at Assen is this a chance to return to the podium this weekend?
“I think this is a big chance as it is a track which I used to be very fast at and I think my bike will work well this year so the aim is high. However, we need to keep calm and understand the situation and we will see where we are but I think we have a good chance. The weather is looking stable which is good for us, so we need to be smart when we are preparing for the race.”
What made you feel like it was the right time to move on?
“One of the main reasons is that I followed my instinct as I saw what the bike to have in the future will be and I felt that it was the correct move. Obviously, seeing the potential that I can achieve like in Austin and not being able to do that in more races means something so that was also a factor in my decision. However, this is a challenge I want to face and accomplish, so I bet everything on performance and that was the best choice I could make.”
MARCO BEZZECCHI (Pertamina Enduro VR46 Racing Team)
What is it about Assen that you like so much and what are your expectations heading into this weekend?
“This track is fantastic for me, I really enjoy riding this track as there are some fast and long corners. The last couple of years have been amazing here for me so hopefully this year I can start this weekend strong after this small break where I have had the chance to recharge my batteries.”
How much are you looking forward to racing for the factory Aprilia team?
“Every rider dreams of becoming a factory rider and I did the same. My target was to grow and to try and improve my riding skills and get more experience in MotoGP™ to eventually ride for a factory team. I had a possibility to do this and for me, it was my best choice.”
EasyHealthPlans.com Announced as Official Title Sponsor of Top Pro Racing Team
Coral Springs, Florida – Top Pro Racing Team, one of the leading racing teams in
MotoAmerica, is thrilled to announce EasyHealthPlans.com as the official title sponsor for
the next two years. This exciting partnership brings together two dynamic organizations
with a shared passion for excellence and success in motorsports.
“We are delighted to welcome EasyHealthPlans.com as our official title sponsor,” said Alex
Arango, President of Top Pro Racing Team. “This partnership not only solidifies our team’s
commitment to achieving excellence on the racetrack but also allows us to align with a
brand that shares our values and aspirations. Together, we will strive to push boundaries
and make a lasting impact in the world of motorsports.”
EasyHealthPlans.com is a renowned leader in affordable health insurance enrollment,
known for advising and guiding people in choosing health insurance. Their commitment to
innovation, performance, and teamwork perfectly aligns with Top Pro Racing Team values
and ambitions, making this partnership a natural fit.
“We are thrilled to join forces with Top Pro Racing Team as the official title sponsor,” said
Mark Palterovich, a spokesperson for EasyHealthPlans.com. “Motorsports is a dynamic and exhilarating sport that resonates with our brand and target audience. We look forward to supporting Top Pro Racing Team pursuit of success and showcasing our brand on the global racing stage.”
The MotoAmerica 2024 season is set to be an exhilarating and action-packed season for
Top Pro Racing Team, with an ambitious calendar of races and a talented roster of riders.
With the support of EasyHealthPlans.com, Top Pro Racing Team is not just well-positioned,
but eagerly poised to achieve their goals and make a significant impact in the world of
motorcycle road racing.
For more information about Top Pro Racing Team and EasyHealthPlans.com, please visit
@topproracingteam and EasyHealthPlans.com
The PanAmerican Superbike regional racing series has cancelled its event scheduled this weekend, June 29-30, at Barber Motorsports Park, in Birmingham, Alabama.
According to a post on the series’ official social media accounts:
We sincerely apologize but we are forced to cancel this round at Barber Motorsports.
With very little notice this week our insurance we used for our previous Roebling event declined to cover our event at Barber. We scrambled to get replacement coverage but time was against us. We know it is late notice but we tried to salvage this round.
Please notify any friends you know that may have been attending.
Again, our deepest apologies as we are crushed.
Jordan / Tung / Tony & The Gang
PanAmerican Superbike
4594 N Hiatus Rd Sunrise, FL 33351
[email protected] | 954-816-6321
MotoAmerica: How To Watch MotoAmerica Superbikes at Ridge Motorsports Park
It’s All Here: How To Not Miss A Bit Of The Action
Everything you need to know to watch the weekend racing in Washington
MotoGP™ partners with TNT Sports in the U.S.
Every Sprint and every Grand Prix race will be shown live across the U.S. in 2024
Thursday, 07 March 2024
MotoGP™ has a new broadcast home in the U.S. through an expanded media rights agreement with TNT Sports. Beginning with this weekend’s Qatar Airways Grand Prix of Qatar, fans across the U.S. will be able to watch every Tissot Sprint and Grand Prix race live in 2024 across TNT Sports’ networks and platforms.
truTV and Max’s B/R Sports Add-On will show every race of this record-breaking MotoGP™ season live, including top quality pre-race coverage. Max’s B/R Sports Add-On will also stream every session for every Grand Prix class across all three days of track activity, including the MotoGP™ qualifying shootout and the Grand Prix races for Moto2™ and Moto3™.
This partnership between MotoGP™ and TNT Sports represents a new era for live MotoGP™ coverage in the U.S., bringing TNT Sports’ world-class production and coverage to a U.S. audience that is passionate for high-octane motorsports.
MotoGP™ joins Max’s B/R Sports Add-On, which offers exceptional value with a full slate of premium live sports content included, such as the MLB, NHL, NBA, NCAA Men’s March Madness, U.S. Soccer, 24 Hours of Le Mans and a variety of non-live sports programming to appeal to every fan.
Fans can start tuning in to the record-breaking 2024 MotoGP™ season on truTV and Max’s B/R Sports Add-On this weekend as the Qatar Airways Grand Prix of Qatar marks the return of the world’s most exciting sport from the 8th to the 10th of March.
About TNT Sports
TNT Sports is a global leader in the delivery of premium sports content. The TNT Sports U.S. portfolio includes expansive, multi-platform partnerships with the National Basketball Association, Major League Baseball, the NCAA Division I Men’s Basketball Championship, National Hockey League, United States Soccer Federation, NASCAR (coming in 2025) and a premier golf franchise in The Match. Owned and operated platforms are highlighted by Bleacher Report, the #1 digital destination for young sports fans, along with House of Highlights, HighlightHER, Golf Digest, and a full suite of digital and social portfolio brands. Additionally, TNT Sports co-manages NBA Digital — comprised of NBA TV, NBA.com, NBA LEAGUE Pass, the NBA App and NBAGLEAGUE.com — as well as NCAA.com and NCAA March Madness Live. TNT Sports in Europe and the Republic of Ireland includes partnerships with the NBA, Premier League, UEFA Champions League, UEFA Europa League, UFC, WWE and more, as well as much-loved brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN) and multi-sport programming and content on discovery+ and Discovery’s free-to-air TV networks.
About MotoGP™
MotoGP™ is the world’ most exciting sport. The pinnacle of motorcycle racing, 22 of the fastest riders compete on purpose-built motorcycles on some of the world’s greatest racetracks, reaching top speeds above 360 kilometers per hour (223 miles per hour) and lean angles of over 60 degrees. Since 1949, the sport has grown to comprise more than 20 Grands Prix across five continents, with the television broadcast reaching hundreds of millions around the world.
Sounds Great: Rockford Fosgate Now A Sponsorship Partner For MotoAmerica
Purpose-Built Audio Company Joins MotoAmerica For 2024 Championship
IRVINE, CA – MotoAmerica, North America’s premier motorcycle road racing championship, is pleased to announce that audio innovators Rockford Fosgate is now a sponsorship partner of the 2024 MotoAmerica Championship.
MotoAmerica has announced that audio innovators Rockford Fosgate is now a sponsorship partner of the 2024 MotoAmerica Championship. Photo courtesy of Rockford Fosgate
Rockford Fosgate is a premier global leader in audio innovation, design, and engineering with a goal of transcending boundaries and offering unparalleled audio experiences across car, marine, motorsports, and motorcycle applications.
“Our activation with MotoAmerica is an extension of our commitment to motorcycle enthusiasts who, more than most, understand the diversity of the journey,” said Zach Luke, Managing Director of Rockford Fosgate. “This partnership solidifies our position as the premier motorcycle audio brand and gives us another authentic platform to share, expose, and reinforce our brand and products with. This is the community we live in and that’s something we don’t take for granted.”
Rockford Fosgate sells complete motorcycle audio solutions that include speakers, source units, amplifiers and more. Rockford Fosgate is also featured as the factory-installed systems on several 2024 Harley-Davidson motorcycles.
“We’re pumped to have Rockford Fosgate onboard for this season,” said Lance Bryson, MotoAmerica’s Director of Sponsorship. “Rockford Fosgate is the premier name in audio brands, and its motorcycle sound systems are next level over any other sound system previously offered through Harley-Davidson. The clarity of the Rockford Fosgate system over 65 mph is fantastic. We’re looking forward to having them involved in the current MotoAmerica season and many more to come.”
About MotoAmerica
MotoAmerica is North America’s premier motorcycle road racing series. Established in 2014, MotoAmerica is home to the AMA Superbike Championship as well as additional classes including Supersport, Stock 1000, Twins Cup, Junior Cup, and King Of The Baggers. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership including three-time 500cc World Champion, two-time AMA Superbike Champion, and AMA Hall of Famer Wayne Rainey; ex-racer and former manager of Team Roberts Chuck Aksland; motorsports marketing executive Terry Karges; and businessman Richard Varner. For more information, please visit www.MotoAmerica.com and follow MotoAmerica on Facebook, Instagram, TikTok, Twitter, and YouTube. To watch all things MotoAmerica, subscribe to MotoAmerica’s live streaming and video on demand service, MotoAmerica Live+
Roadracing World MotoGP Editor and Isle of Man TT winner Mat Oxley and two-time World Championship-winning Crew Chief Peter Bom have started “The Oxley Bom MotoGP Podcast,” which will be focused on the FIM MotoGP World Championship.
This podcast is “Listener Questions – Lesser Gods And Front Forks.”
The original podcast can be found on BuzzSprout.com or listened to via other places you get podcasts.
From the Oxley Bom Podcast:
How can you tell a good rider from a legendary one? How does body language factor into it? Does a crew chief earn more or less than the rider? And what are the perfect circumstances for a ripper of a party in the paddock?
Those are just some of the questions you asked us, and now it’s time for Mat and Peter to give you the answers. So go pour yourself something summery, relax, and enjoy this Q&A special!
Want more? Visit our website or support us on Patreon. With big thanks as always to Brad Baloo from The Next Men and Gentleman’s Dub Club for writing our theme song. Check out The Nextmen for more great music!
Here are complete race results from the 2024 Bridgestone Tires AHRMA Roadracing Series event held June 22-23 at New Jersey Motorsports Park, in Millville, New Jersey.
RRW 2024 NJMP- Weekend Results
Editorial Note: This release notes that the Harley-Davidson Factory Racing Team, which competes in the MotoAmerica King Of The Baggers series, is moving to the Juneau Avenue campus. In this video from FOX6 News, Harley-Davidson President, CEO, and Chairman Jochen Zeitz also talks about the company’s racing activities starting at 18:00 into the video.
HARLEY-DAVIDSON UNVEILS DAVIDSON PARK, A NEW COMMUNITY PARK AT ICONIC MILWAUKEE HEADQUARTERS
Spearheaded by the Harley-Davidson Foundation and designed by acclaimed designers Heatherwick Studio, Davidson Park will benefit employees, local community and visitors to Milwaukee.
MILWAUKEE (June 24, 2024) – Harley-Davidson, Inc. (“Harley-Davidson” or “H-D”) (NYSE: HOG) today formally unveiled the newly created community park, Davidson Park (“the Park”), at its iconic Juneau Avenue campus in Milwaukee.
The project, pioneered by the Harley-Davidson Foundation (“the Foundation”), has been created in partnership with internationally acclaimed designers, Heatherwick Studio who conceived and oversaw an original design to transform the 4-acre parking lot just south of the Company’s 3700 W. Juneau Avenue building into a soulful green space that can be used by everyone who lives in and visits Milwaukee’s Near West Side (“NWS”). As part of the project team, HGA served as the architect and engineer of record and Greenfire Management Services as the construction partner, with both Milwaukee-based firms partnering with Heatherwick Studio to bring the design vision to life.
“When we started this project, we did so with one main goal, and that was to further connect the Company with our hometown Milwaukee, a place that we’ve been proud to call home for over 120 years,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “No matter how fast you move forward, you can never forget where you’ve come from – this project both celebrates our heritage and reinforces the power of the Harley-Davidson brand to be a force for good within our communities.”
“Davidson Park has been an extraordinary collaboration between the studio and local partners, schools, artists and the Forest County Potawatomi community, to transform an uninspiring concrete parking lot into a new public park and events amphitheater for Milwaukee. Created for the local community, with the community’s collaboration and help, it’s a place where people can come together with friends and family to enjoy some of the wildness of Wisconsin’s incredible nature, listen to the state’s best music, or experience the energy of a motorcycle rally. Harley-Davidson has been part of Near West Side’s history for over 120 years and the park is a natural next chapter in their joint story. As the plants grow and mature, the intention is that the space increasingly honours both the heritage of Harley-Davidson and gives the residents something to not just enjoy, but to feel proud of,” said Thomas Heatherwick, Founder and Director, Heatherwick Studios.
“On behalf of the Harley-Davidson Foundation, we are really excited to formally unveil Davidson Park – we believe that the Park will provide a much-needed greenspace in our local community – but importantly a space that can be shared by all,” said Tori Termaat, President, The Harley-Davidson Foundation.
History and Concept
In 2021, the Foundation sponsored an Appreciative Inquiry Summit in partnership with Near West Side Partners, a non-profit founded to make the NWS a great place to live, work, play and stay by revitalizing and sustaining thriving business and residential corridors.
The Summit brought together over 200 NWS stakeholders, including residents, youth, and local businesses, to realize their hopes and dreams for the neighborhood. Among the key community needs identified was a safe green space that supports health, well-being, art and culture, and a place for youth to play. Input from the stakeholders served as the basis for Heatherwick Studio’s unique community park design.
From the start, the ambition for Davidson Park has been to create an inclusive place that everyone who lives or visits NWS can call their own – whether they use the park as a space to relax, to enjoy the local art and culture scene or attend an event.
“Davidson Park is a testament to the power of collaboration and listening,” says Peter Balistrieri, Principal and National Corporate Market Sector Leader at HGA. “Voices from all over the Near West Side—from Potawatomi leaders to local students and community groups—played a crucial role throughout the process. This is truly a park for the community, by the community.”
Davidson Park Features
The Hub and Foundation Stone
Celebrating togetherness and paying homage to history and community, at the heart of Davidson Park is “The Hub”, a sunken multi-use events space, an amphitheater approximately 272 feet wide with tiered seating, set among lush plants and trees. The design promotes coming together with its circular layout defined by a combination of motorcycle driveways and turning circles, parking bays, sidewalks, plants, seats, and 360-degree viewpoints.
In one direction, “The Hub” will provide views of the brick buildings of the original home of Harley-Davidson. In the other, visitors will see a park sown with 120 native plant species, including 20 species of trees and 100 species of perennials, some of which are sacred to the Forest County Potawatomi tribe, who have helped provide guidance throughout the process.
The Hub has been built with ten types of locally sourced brick, natural wany-edge timber, and weathered steel with a beautiful warm patina. In addition to tripling the green space such as lawns and plantings, the park integrates a dynamic system of green infrastructure, including native bioswales, permeable pavers and cisterns to capture hundreds of thousands of gallons of stormwater – a significant contribution to regional infrastructure and the environment. With a commitment to sustainability, the park’s design will be one of the first SITES—a rating system for sustainable land design and development—certified projects in Wisconsin.
The Foundation Stone is located at the center of the Hub (the event and gatherings amphitheater, recessed into the ground) and is four feet in diameter made from cast iron. The Foundation Stone has been designed by local artist, and Milwaukee Institute of Art and Design student, Megan Huss, and celebrates the Near West Side and the creation of this new community park in Milwaukee.
“I am incredibly honored to be a part of the history of Harley-Davidson and I am able to showcase the sense of community in the Near West Side neighborhood through my work,” said Huss.
Main Street
Main Street is the main pedestrian thoroughfare through the Park, envisioned for use for events such as farmers’ markets, craft fairs & food trucks. The street also connects all major areas of the park including the Hub, playground, community lawn, picnic knoll, serenity garden, and viewing lawns, surrounded by native plants, including one hundred species of perennials and twenty species of trees. People can walk across or around Main Street to access the Hub, making it a lively place for social interaction. At night, the street will have a festive ambiance with catenary lights above that change colors.
Union Plaza
The main pedestrian entrance to the park is Union Plaza, located off West Highland Boulevard. At approximately 11,000 square feet, the plaza leads to Main Street and the Hub and will be a destination in itself, with flexible space for temporary markets, food trucks, and events. Union Plaza will be made from concrete with varying textures. It is home to a 10-foot tall, weathered steel sculpture inspired by Harley Davidson’s iconic bar and shield.
North and South Lawn
Located off Main Street to the northeast is the community North Lawn. The Lawn is approximately 7,600 square feet in size and is surrounded by planting, which will provide shade and a beautiful setting for relaxation, play & community events.
The South Lawn picnic knoll is adjacent and east of Main Street and north of the Union Plaza. It is a place for people to gather on picnic benches, whether this be family lunch, dog walkers having a chat, or school children taking part in learning activities. The picnic knoll is approximately 5,750 square feet in size and is a wonderful place to be while surrounded by greenery.
Little Legends Playground
Located in the south portion of the park off Main Street, Legends Play Area was designed in collaboration with the NWS community to realize the vision of a nature play area. Elements include wooden log climbers, steppingstones, and hillside climbing. Little Legends Playground is 6,000 square feet of accessible elements for kids ages 1 to 12.
Viewing Hills
Three hillside Viewing Hills are adjacent to the southwest portion of the Hub. Each hill is approximately 2,300 square feet and provides views overlooking the Hub during special events such as movie nights, theatre events, or music performance events. The Hills also provide a place to relax surrounded by native plants, some of which are sacred to the Forest County Potawatomi., including one hundred species of perennials and twenty species of trees.
1903 Tavern
In partnership with Molson Coors, 1903 Tavern brings together two iconic Near West Side anchor institutions to offer Davidson Park visitors a relaxed open-air environment to socialize while enjoying a cold beverage. 1903 Tavern will serve an assortment of canned beverages including beer, malt, seltzers and non-alcoholic beverages. A portion of the revenue from 1903 Tavern goes back into amplifying Davidson Park’s ambition.
Potawatomi Serenity Garden
The Serenity Garden is a result of a close collaboration between the Forest County Potawatomi leaders and the Harley-Davidson Foundation. The garden reflects the geometry of the medicine wheel, a symbol of significance for many Native American tribes including the Potawatomi. A grandfather stone is located at the center of four quadrants of medicine plants that mark the cardinal directions of the wheel. These plants include tobacco to the east, cedar to the south, sage to the west, and sweetgrass to the north. All are invited to use this garden as a place for contemplation, reflection, and meditation.
An accessible and inclusive space, Davidson Park will be open and welcoming for all (residents, community members, and visitors) to enjoy, gather, and connect. We will continue to seek ongoing stakeholder feedback – incorporating and encouraging community and visitor voices to inform future enhancements and changing interests.
Future Campus Development
Today’s opening marks the first phase of development at Juneau Avenue. The Company’s vision for the campus is to focus on multi-purpose development, ensuring that developments continue to celebrate Harley-Davidson and its history, while recognizing the need to evolve the space to be relevant not only for today, but for the future. And as the Company continues to explore opportunities for the wider campus, we remain committed to our mission and vision.
As part of the next phase of development, two exciting additions are coming to Juneau Ave – a STEAM Lab and the Harley-Davidson Factory Racing Headquarters.
Harley-Davidson recognizes the importance of Science, Technology, Engineering, Art, and Math (STEAM) in education and the importance of helping build the next generation of skilled workers. The STEAM lab will enable H-D to further partner with local organizations and schools to provide students direct access to resources, receive mentoring from our talented employees, experience hands-on learning, and encourage career exploration in STEAM fields.
Racing has been part of H-D history for over 100 years and is a compelling way to bring its brand narrative to life for customers and fans. The H-D Factory Racing Team will move back to where it all began, giving visitors to the historic H-D headquarters an exciting and engaging behind-the-scenes look and enhancing customer-facing experiences in alignment with the Company’s campus strategy.
To learn more about Davidson Park, including upcoming events, visit h-d.com/davidsonpark.
About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. Harley-Davidson also has a controlling interest in LiveWire Group, Inc., the first publicly traded all-electric motorcycle company in the United States. LiveWire is the future in the making for the pursuit of urban adventure and beyond. Drawing on its DNA as an agile disruptor from the lineage of Harley-Davidson and capitalizing on a decade of learnings in the EV sector, LiveWire’s ambition is to be the most desirable electric motorcycle brand in the world. Learn more at harley-davidson.com and livewire.com.
About The Harley-Davidson Foundation
The Harley-Davidson Foundation, established in 1993, is the philanthropic arm of Harley-Davidson, Inc. The Foundation cultivates social impact through employee volunteerism, collaboration with other non-profit organizations and investments in youth programs that foster STEAM innovation and programming. Our Foundation priorities include a commitment to our home, the Near West Side of Milwaukee, and the communities where we live and work across the globe.
About Heatherwick Studio
Heatherwick Studio is a team of over 250 problem solvers dedicated to making the physical world around us better for everyone. Based out of our combined workshop and design studios in London, Shanghai, and California, we create buildings, spaces, objects and infrastructure. We want to see a world where the buildings and places around us are radically more joyful, engaging and human.
Our team of architects, designers, makers, engineers and landscape architects share a motivation to design soulful and impactful places, which celebrate the complexities of the real world. The approach driving everything is to lead from human experience rather than any fixed design belief.
The studio’s completed projects include several internationally celebrated buildings, including the recently completed Little Island, a new park and performance space in New York, the award-winning Zeitz MOCAA in Cape Town, Azabudai Hill district in Tokyo, Coal Drops Yard in London, and the UK Pavilion at the Shanghai World Expo 2010.
The studio is currently working on 30 live projects in ten countries. These include Hainan Performance Art Centre, a major cultural institution in China, mixed-use projects in Shanghai and Seoul, as well as new headquarters for Google in London (in collaboration with BIG).
About HGA
HGA is an acclaimed interdisciplinary design firm committed to making a positive, lasting impact for our clients and communities through research-based, holistic solutions. The firm believes that great design requires a sense of curiosity—forming deep insight into our clients, their contexts, and the human condition. HGA is a collective of over 1,000 architects, engineers, interior designers, planners, researchers, and strategists, with 13 offices. The national practice spans multiple markets, including corporate, cultural, education, local and federal government, healthcare, and science and technology. Visit HGA.com or follow on LinkedIn and Instagram.
About Greenfire Management Services
Greenfire Management Services is a minority-owned construction company with offices in Milwaukee and Wausau, Wisconsin and is managing projects throughout the Midwest. Founded in 2010, Greenfire is a subsidiary of Potawatomi Ventures, the investment arm of the Forest County Potawatomi Community. Greenfire is a reputable, local construction manager that provides innovative construction services to every project throughout multiple industries. In 2021, Greenfire was recognized by the State of Wisconsin with the highest certified spend for construction/architecture and engineering.
Ivan Ortola led the first Moto3 practice session at the Motul TT Assen, clocking a 1:40.610 on his MT Helmets – MSI KTM. Teammate Ryusei Yamanaka was second, 0.091 seconds back. Adrian Fernandez was third for Leopard Racing and the quickest Honda.
Moto3 Free Practice 1 Classification
“It’s business. Ducati wanted Marc because they have their ideas, I wanted to go to Aprilia because I have mine”
Thursday, 27 June 2024
We’re back! After all the headlines made since Mugello, there’s so much to talk about even before a wheel is turned in the Netherlands. From interviews to press conferences to podcasts and everything in between, here’s a rundown of what we saw and heard on Thursday as the Motul TT Assen gets in gear.
Martin: “Ducati wanted Marc because they have their ideas, I wanted Aprilia because I have mine”
JORGE MARTIN (Prima Pramac Racing)
After a positive first seven rounds, how are you feeling after a chance to recharge your batteries during the break?
“Thanks for the question about this year! I am focused now and I have a clear mind and I feel that I can do a good job as in Mugello it was really difficult mentally and emotionally for me. Even if I tried to stay away from my future it was still difficult to focus. However, on Sunday I was strong so I am confident that with a clear mind where I can focus on racing. So let’s see what I can do, in qualifying last year we made a big mistake which we paid for in the race. But the pace was good and I feel that we can be competitive.”
How excited are you for the Aprilia challenge? Is it frustrating that you missed out on the factory Ducati seat?
“It was an eventful weekend in Mugello as I arrived with some ideas and information which changed a lot during the weekend. As soon as the race finished I realised it maybe wasn’t that clear so I had to make a decision as sometimes in life things don’t go how you expect or as you want. For sure it was frustrating after four years of trying to go to the official team, I wasn’t the best solution for Ducati and that it was Marc who was. I took the best opportunity that I could and I think I will be much happier in the next years as I will be a factory rider which was my dream. I feel that I am going to a place which wants me and will give 100% for me. There is still a long season to go and I am still a Ducati rider and want to finish the year in the best way possible.”
FRANCESCO BAGNAIA (Ducati Lenovo Team)
Do you think you can take a double win this weekend?
“The target and goal is this but it will be very difficult as last year I started to struggle at this track and I didn’t feel good but we worked hard and managed to take a double podium and a win. But let’s see as Jorge was strong here last year, he started behind me in the race but his pace was two/three tenths quicker than mine. I am confident that the bike will suit this track well and we will make another step and be much faster.”
Thoughts on Marc as your teammate next year?
“I wasn’t included in this decision as it was something that I asked for as I wanted to be focused on the race track. In both cases, it would be the same situation as both Jorge and Marc are fast, in this moment Jorge is faster as he has more experience with the bike. But it was more or less the same in terms of the speed of my teammate so for me it is a new challenge and a new teammate to beat. Marc is a smart guy and understands the way he will need to adapt to the team and improve our situation.”
MARC MARQUEZ (Gresini Racing MotoGP™)
You have a great record here so how much are you looking forward to racing here on a Ducati for the first time?
“The target is to be as close to Bagnaia and Martin as I think they will be the two who will be fast all weekend. But the break was good as I could recharge my batteries and now we have two races in a row at Assen and the Sachsenring and we will try to start the weekend strong on Friday.”
How much are you looking forward to being in red for the next two years?
“I am super happy and I am thankful to Ducati Corse for choosing me to be Pecco’s teammate next year. Especially because one year ago I was ready to say it was the end of my career but luckily it was the summer break where I recharged my batteries and my body. Then from that point, I decided on another way and in this decision Honda allowed me to go to Gresini where I understood the bike was ready to give me confidence and to renew me as a rider. From that point, I did my best and I was one of the contenders for the official seat which was a pleasure. I just did my best on the race track and on Sunday night at Mugello, they told me I would be the rider and in two days we closed the contract and announced it on Wednesday. However, there is still a season to go for me where I will try and do my best at Gresini.”
ENEA BASTIANINI (Ducati Lenovo Team)
After a fantastic podium at Mugello are you optimistic about fighting for the podium this weekend?
“I now come to Assen after a really great race where I was strong in the last part of the race. We now come to a track which in the past has been tough but this is a new year and I am confident that my base set-up is good and here we have the chance to fight for the podium or to be on the podium.”
What convinced you to choose KTM and did you have any options with another Ducati team?
“It has been very difficult after the Mugello race, as once Ducati made their decision the market moved very fast, like us on track. It was a difficult choice but when I saw the project of the Tech3 team, I understood the possibility of winning and the motivation that it has given me has given me for the future. My teammate will be Maverick which will be really good as we will be strong. However, we need to focus on the present and do something good.”
MAVERICK VIÑALES (Aprilia Racing)
With your previous success at Assen is this a chance to return to the podium this weekend?
“I think this is a big chance as it is a track which I used to be very fast at and I think my bike will work well this year so the aim is high. However, we need to keep calm and understand the situation and we will see where we are but I think we have a good chance. The weather is looking stable which is good for us, so we need to be smart when we are preparing for the race.”
What made you feel like it was the right time to move on?
“One of the main reasons is that I followed my instinct as I saw what the bike to have in the future will be and I felt that it was the correct move. Obviously, seeing the potential that I can achieve like in Austin and not being able to do that in more races means something so that was also a factor in my decision. However, this is a challenge I want to face and accomplish, so I bet everything on performance and that was the best choice I could make.”
MARCO BEZZECCHI (Pertamina Enduro VR46 Racing Team)
What is it about Assen that you like so much and what are your expectations heading into this weekend?
“This track is fantastic for me, I really enjoy riding this track as there are some fast and long corners. The last couple of years have been amazing here for me so hopefully this year I can start this weekend strong after this small break where I have had the chance to recharge my batteries.”
How much are you looking forward to racing for the factory Aprilia team?
“Every rider dreams of becoming a factory rider and I did the same. My target was to grow and to try and improve my riding skills and get more experience in MotoGP™ to eventually ride for a factory team. I had a possibility to do this and for me, it was my best choice.”
EasyHealthPlans.com Announced as Official Title Sponsor of Top Pro Racing Team
Coral Springs, Florida – Top Pro Racing Team, one of the leading racing teams in
MotoAmerica, is thrilled to announce EasyHealthPlans.com as the official title sponsor for
the next two years. This exciting partnership brings together two dynamic organizations
with a shared passion for excellence and success in motorsports.
“We are delighted to welcome EasyHealthPlans.com as our official title sponsor,” said Alex
Arango, President of Top Pro Racing Team. “This partnership not only solidifies our team’s
commitment to achieving excellence on the racetrack but also allows us to align with a
brand that shares our values and aspirations. Together, we will strive to push boundaries
and make a lasting impact in the world of motorsports.”
EasyHealthPlans.com is a renowned leader in affordable health insurance enrollment,
known for advising and guiding people in choosing health insurance. Their commitment to
innovation, performance, and teamwork perfectly aligns with Top Pro Racing Team values
and ambitions, making this partnership a natural fit.
“We are thrilled to join forces with Top Pro Racing Team as the official title sponsor,” said
Mark Palterovich, a spokesperson for EasyHealthPlans.com. “Motorsports is a dynamic and exhilarating sport that resonates with our brand and target audience. We look forward to supporting Top Pro Racing Team pursuit of success and showcasing our brand on the global racing stage.”
The MotoAmerica 2024 season is set to be an exhilarating and action-packed season for
Top Pro Racing Team, with an ambitious calendar of races and a talented roster of riders.
With the support of EasyHealthPlans.com, Top Pro Racing Team is not just well-positioned,
but eagerly poised to achieve their goals and make a significant impact in the world of
motorcycle road racing.
For more information about Top Pro Racing Team and EasyHealthPlans.com, please visit
@topproracingteam and EasyHealthPlans.com
The PanAmerican Superbike regional racing series has cancelled its event scheduled this weekend, June 29-30, at Barber Motorsports Park, in Birmingham, Alabama.
According to a post on the series’ official social media accounts:
We sincerely apologize but we are forced to cancel this round at Barber Motorsports.
With very little notice this week our insurance we used for our previous Roebling event declined to cover our event at Barber. We scrambled to get replacement coverage but time was against us. We know it is late notice but we tried to salvage this round.
Please notify any friends you know that may have been attending.
Again, our deepest apologies as we are crushed.
Jordan / Tung / Tony & The Gang
PanAmerican Superbike
4594 N Hiatus Rd Sunrise, FL 33351
[email protected] | 954-816-6321
MotoAmerica: How To Watch MotoAmerica Superbikes at Ridge Motorsports Park
It’s All Here: How To Not Miss A Bit Of The Action
Everything you need to know to watch the weekend racing in Washington
MotoGP™ partners with TNT Sports in the U.S.
Every Sprint and every Grand Prix race will be shown live across the U.S. in 2024
Thursday, 07 March 2024
MotoGP™ has a new broadcast home in the U.S. through an expanded media rights agreement with TNT Sports. Beginning with this weekend’s Qatar Airways Grand Prix of Qatar, fans across the U.S. will be able to watch every Tissot Sprint and Grand Prix race live in 2024 across TNT Sports’ networks and platforms.
truTV and Max’s B/R Sports Add-On will show every race of this record-breaking MotoGP™ season live, including top quality pre-race coverage. Max’s B/R Sports Add-On will also stream every session for every Grand Prix class across all three days of track activity, including the MotoGP™ qualifying shootout and the Grand Prix races for Moto2™ and Moto3™.
This partnership between MotoGP™ and TNT Sports represents a new era for live MotoGP™ coverage in the U.S., bringing TNT Sports’ world-class production and coverage to a U.S. audience that is passionate for high-octane motorsports.
MotoGP™ joins Max’s B/R Sports Add-On, which offers exceptional value with a full slate of premium live sports content included, such as the MLB, NHL, NBA, NCAA Men’s March Madness, U.S. Soccer, 24 Hours of Le Mans and a variety of non-live sports programming to appeal to every fan.
Fans can start tuning in to the record-breaking 2024 MotoGP™ season on truTV and Max’s B/R Sports Add-On this weekend as the Qatar Airways Grand Prix of Qatar marks the return of the world’s most exciting sport from the 8th to the 10th of March.
About TNT Sports
TNT Sports is a global leader in the delivery of premium sports content. The TNT Sports U.S. portfolio includes expansive, multi-platform partnerships with the National Basketball Association, Major League Baseball, the NCAA Division I Men’s Basketball Championship, National Hockey League, United States Soccer Federation, NASCAR (coming in 2025) and a premier golf franchise in The Match. Owned and operated platforms are highlighted by Bleacher Report, the #1 digital destination for young sports fans, along with House of Highlights, HighlightHER, Golf Digest, and a full suite of digital and social portfolio brands. Additionally, TNT Sports co-manages NBA Digital — comprised of NBA TV, NBA.com, NBA LEAGUE Pass, the NBA App and NBAGLEAGUE.com — as well as NCAA.com and NCAA March Madness Live. TNT Sports in Europe and the Republic of Ireland includes partnerships with the NBA, Premier League, UEFA Champions League, UEFA Europa League, UFC, WWE and more, as well as much-loved brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN) and multi-sport programming and content on discovery+ and Discovery’s free-to-air TV networks.
About MotoGP™
MotoGP™ is the world’ most exciting sport. The pinnacle of motorcycle racing, 22 of the fastest riders compete on purpose-built motorcycles on some of the world’s greatest racetracks, reaching top speeds above 360 kilometers per hour (223 miles per hour) and lean angles of over 60 degrees. Since 1949, the sport has grown to comprise more than 20 Grands Prix across five continents, with the television broadcast reaching hundreds of millions around the world.
Sounds Great: Rockford Fosgate Now A Sponsorship Partner For MotoAmerica
Purpose-Built Audio Company Joins MotoAmerica For 2024 Championship
IRVINE, CA – MotoAmerica, North America’s premier motorcycle road racing championship, is pleased to announce that audio innovators Rockford Fosgate is now a sponsorship partner of the 2024 MotoAmerica Championship.
MotoAmerica has announced that audio innovators Rockford Fosgate is now a sponsorship partner of the 2024 MotoAmerica Championship. Photo courtesy of Rockford Fosgate
Rockford Fosgate is a premier global leader in audio innovation, design, and engineering with a goal of transcending boundaries and offering unparalleled audio experiences across car, marine, motorsports, and motorcycle applications.
“Our activation with MotoAmerica is an extension of our commitment to motorcycle enthusiasts who, more than most, understand the diversity of the journey,” said Zach Luke, Managing Director of Rockford Fosgate. “This partnership solidifies our position as the premier motorcycle audio brand and gives us another authentic platform to share, expose, and reinforce our brand and products with. This is the community we live in and that’s something we don’t take for granted.”
Rockford Fosgate sells complete motorcycle audio solutions that include speakers, source units, amplifiers and more. Rockford Fosgate is also featured as the factory-installed systems on several 2024 Harley-Davidson motorcycles.
“We’re pumped to have Rockford Fosgate onboard for this season,” said Lance Bryson, MotoAmerica’s Director of Sponsorship. “Rockford Fosgate is the premier name in audio brands, and its motorcycle sound systems are next level over any other sound system previously offered through Harley-Davidson. The clarity of the Rockford Fosgate system over 65 mph is fantastic. We’re looking forward to having them involved in the current MotoAmerica season and many more to come.”
About MotoAmerica
MotoAmerica is North America’s premier motorcycle road racing series. Established in 2014, MotoAmerica is home to the AMA Superbike Championship as well as additional classes including Supersport, Stock 1000, Twins Cup, Junior Cup, and King Of The Baggers. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership including three-time 500cc World Champion, two-time AMA Superbike Champion, and AMA Hall of Famer Wayne Rainey; ex-racer and former manager of Team Roberts Chuck Aksland; motorsports marketing executive Terry Karges; and businessman Richard Varner. For more information, please visit www.MotoAmerica.com and follow MotoAmerica on Facebook, Instagram, TikTok, Twitter, and YouTube. To watch all things MotoAmerica, subscribe to MotoAmerica’s live streaming and video on demand service, MotoAmerica Live+
Roadracing World MotoGP Editor and Isle of Man TT winner Mat Oxley and two-time World Championship-winning Crew Chief Peter Bom have started “The Oxley Bom MotoGP Podcast,” which will be focused on the FIM MotoGP World Championship.
This podcast is “Listener Questions – Lesser Gods And Front Forks.”
The original podcast can be found on BuzzSprout.com or listened to via other places you get podcasts.
From the Oxley Bom Podcast:
How can you tell a good rider from a legendary one? How does body language factor into it? Does a crew chief earn more or less than the rider? And what are the perfect circumstances for a ripper of a party in the paddock?
Those are just some of the questions you asked us, and now it’s time for Mat and Peter to give you the answers. So go pour yourself something summery, relax, and enjoy this Q&A special!
Want more? Visit our website or support us on Patreon. With big thanks as always to Brad Baloo from The Next Men and Gentleman’s Dub Club for writing our theme song. Check out The Nextmen for more great music!
Here are complete race results from the 2024 Bridgestone Tires AHRMA Roadracing Series event held June 22-23 at New Jersey Motorsports Park, in Millville, New Jersey.
RRW 2024 NJMP- Weekend Results
Editorial Note: This release notes that the Harley-Davidson Factory Racing Team, which competes in the MotoAmerica King Of The Baggers series, is moving to the Juneau Avenue campus. In this video from FOX6 News, Harley-Davidson President, CEO, and Chairman Jochen Zeitz also talks about the company’s racing activities starting at 18:00 into the video.
HARLEY-DAVIDSON UNVEILS DAVIDSON PARK, A NEW COMMUNITY PARK AT ICONIC MILWAUKEE HEADQUARTERS
Spearheaded by the Harley-Davidson Foundation and designed by acclaimed designers Heatherwick Studio, Davidson Park will benefit employees, local community and visitors to Milwaukee.
MILWAUKEE (June 24, 2024) – Harley-Davidson, Inc. (“Harley-Davidson” or “H-D”) (NYSE: HOG) today formally unveiled the newly created community park, Davidson Park (“the Park”), at its iconic Juneau Avenue campus in Milwaukee.
The project, pioneered by the Harley-Davidson Foundation (“the Foundation”), has been created in partnership with internationally acclaimed designers, Heatherwick Studio who conceived and oversaw an original design to transform the 4-acre parking lot just south of the Company’s 3700 W. Juneau Avenue building into a soulful green space that can be used by everyone who lives in and visits Milwaukee’s Near West Side (“NWS”). As part of the project team, HGA served as the architect and engineer of record and Greenfire Management Services as the construction partner, with both Milwaukee-based firms partnering with Heatherwick Studio to bring the design vision to life.
“When we started this project, we did so with one main goal, and that was to further connect the Company with our hometown Milwaukee, a place that we’ve been proud to call home for over 120 years,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “No matter how fast you move forward, you can never forget where you’ve come from – this project both celebrates our heritage and reinforces the power of the Harley-Davidson brand to be a force for good within our communities.”
“Davidson Park has been an extraordinary collaboration between the studio and local partners, schools, artists and the Forest County Potawatomi community, to transform an uninspiring concrete parking lot into a new public park and events amphitheater for Milwaukee. Created for the local community, with the community’s collaboration and help, it’s a place where people can come together with friends and family to enjoy some of the wildness of Wisconsin’s incredible nature, listen to the state’s best music, or experience the energy of a motorcycle rally. Harley-Davidson has been part of Near West Side’s history for over 120 years and the park is a natural next chapter in their joint story. As the plants grow and mature, the intention is that the space increasingly honours both the heritage of Harley-Davidson and gives the residents something to not just enjoy, but to feel proud of,” said Thomas Heatherwick, Founder and Director, Heatherwick Studios.
“On behalf of the Harley-Davidson Foundation, we are really excited to formally unveil Davidson Park – we believe that the Park will provide a much-needed greenspace in our local community – but importantly a space that can be shared by all,” said Tori Termaat, President, The Harley-Davidson Foundation.
History and Concept
In 2021, the Foundation sponsored an Appreciative Inquiry Summit in partnership with Near West Side Partners, a non-profit founded to make the NWS a great place to live, work, play and stay by revitalizing and sustaining thriving business and residential corridors.
The Summit brought together over 200 NWS stakeholders, including residents, youth, and local businesses, to realize their hopes and dreams for the neighborhood. Among the key community needs identified was a safe green space that supports health, well-being, art and culture, and a place for youth to play. Input from the stakeholders served as the basis for Heatherwick Studio’s unique community park design.
From the start, the ambition for Davidson Park has been to create an inclusive place that everyone who lives or visits NWS can call their own – whether they use the park as a space to relax, to enjoy the local art and culture scene or attend an event.
“Davidson Park is a testament to the power of collaboration and listening,” says Peter Balistrieri, Principal and National Corporate Market Sector Leader at HGA. “Voices from all over the Near West Side—from Potawatomi leaders to local students and community groups—played a crucial role throughout the process. This is truly a park for the community, by the community.”
Davidson Park Features
The Hub and Foundation Stone
Celebrating togetherness and paying homage to history and community, at the heart of Davidson Park is “The Hub”, a sunken multi-use events space, an amphitheater approximately 272 feet wide with tiered seating, set among lush plants and trees. The design promotes coming together with its circular layout defined by a combination of motorcycle driveways and turning circles, parking bays, sidewalks, plants, seats, and 360-degree viewpoints.
In one direction, “The Hub” will provide views of the brick buildings of the original home of Harley-Davidson. In the other, visitors will see a park sown with 120 native plant species, including 20 species of trees and 100 species of perennials, some of which are sacred to the Forest County Potawatomi tribe, who have helped provide guidance throughout the process.
The Hub has been built with ten types of locally sourced brick, natural wany-edge timber, and weathered steel with a beautiful warm patina. In addition to tripling the green space such as lawns and plantings, the park integrates a dynamic system of green infrastructure, including native bioswales, permeable pavers and cisterns to capture hundreds of thousands of gallons of stormwater – a significant contribution to regional infrastructure and the environment. With a commitment to sustainability, the park’s design will be one of the first SITES—a rating system for sustainable land design and development—certified projects in Wisconsin.
The Foundation Stone is located at the center of the Hub (the event and gatherings amphitheater, recessed into the ground) and is four feet in diameter made from cast iron. The Foundation Stone has been designed by local artist, and Milwaukee Institute of Art and Design student, Megan Huss, and celebrates the Near West Side and the creation of this new community park in Milwaukee.
“I am incredibly honored to be a part of the history of Harley-Davidson and I am able to showcase the sense of community in the Near West Side neighborhood through my work,” said Huss.
Main Street
Main Street is the main pedestrian thoroughfare through the Park, envisioned for use for events such as farmers’ markets, craft fairs & food trucks. The street also connects all major areas of the park including the Hub, playground, community lawn, picnic knoll, serenity garden, and viewing lawns, surrounded by native plants, including one hundred species of perennials and twenty species of trees. People can walk across or around Main Street to access the Hub, making it a lively place for social interaction. At night, the street will have a festive ambiance with catenary lights above that change colors.
Union Plaza
The main pedestrian entrance to the park is Union Plaza, located off West Highland Boulevard. At approximately 11,000 square feet, the plaza leads to Main Street and the Hub and will be a destination in itself, with flexible space for temporary markets, food trucks, and events. Union Plaza will be made from concrete with varying textures. It is home to a 10-foot tall, weathered steel sculpture inspired by Harley Davidson’s iconic bar and shield.
North and South Lawn
Located off Main Street to the northeast is the community North Lawn. The Lawn is approximately 7,600 square feet in size and is surrounded by planting, which will provide shade and a beautiful setting for relaxation, play & community events.
The South Lawn picnic knoll is adjacent and east of Main Street and north of the Union Plaza. It is a place for people to gather on picnic benches, whether this be family lunch, dog walkers having a chat, or school children taking part in learning activities. The picnic knoll is approximately 5,750 square feet in size and is a wonderful place to be while surrounded by greenery.
Little Legends Playground
Located in the south portion of the park off Main Street, Legends Play Area was designed in collaboration with the NWS community to realize the vision of a nature play area. Elements include wooden log climbers, steppingstones, and hillside climbing. Little Legends Playground is 6,000 square feet of accessible elements for kids ages 1 to 12.
Viewing Hills
Three hillside Viewing Hills are adjacent to the southwest portion of the Hub. Each hill is approximately 2,300 square feet and provides views overlooking the Hub during special events such as movie nights, theatre events, or music performance events. The Hills also provide a place to relax surrounded by native plants, some of which are sacred to the Forest County Potawatomi., including one hundred species of perennials and twenty species of trees.
1903 Tavern
In partnership with Molson Coors, 1903 Tavern brings together two iconic Near West Side anchor institutions to offer Davidson Park visitors a relaxed open-air environment to socialize while enjoying a cold beverage. 1903 Tavern will serve an assortment of canned beverages including beer, malt, seltzers and non-alcoholic beverages. A portion of the revenue from 1903 Tavern goes back into amplifying Davidson Park’s ambition.
Potawatomi Serenity Garden
The Serenity Garden is a result of a close collaboration between the Forest County Potawatomi leaders and the Harley-Davidson Foundation. The garden reflects the geometry of the medicine wheel, a symbol of significance for many Native American tribes including the Potawatomi. A grandfather stone is located at the center of four quadrants of medicine plants that mark the cardinal directions of the wheel. These plants include tobacco to the east, cedar to the south, sage to the west, and sweetgrass to the north. All are invited to use this garden as a place for contemplation, reflection, and meditation.
An accessible and inclusive space, Davidson Park will be open and welcoming for all (residents, community members, and visitors) to enjoy, gather, and connect. We will continue to seek ongoing stakeholder feedback – incorporating and encouraging community and visitor voices to inform future enhancements and changing interests.
Future Campus Development
Today’s opening marks the first phase of development at Juneau Avenue. The Company’s vision for the campus is to focus on multi-purpose development, ensuring that developments continue to celebrate Harley-Davidson and its history, while recognizing the need to evolve the space to be relevant not only for today, but for the future. And as the Company continues to explore opportunities for the wider campus, we remain committed to our mission and vision.
As part of the next phase of development, two exciting additions are coming to Juneau Ave – a STEAM Lab and the Harley-Davidson Factory Racing Headquarters.
Harley-Davidson recognizes the importance of Science, Technology, Engineering, Art, and Math (STEAM) in education and the importance of helping build the next generation of skilled workers. The STEAM lab will enable H-D to further partner with local organizations and schools to provide students direct access to resources, receive mentoring from our talented employees, experience hands-on learning, and encourage career exploration in STEAM fields.
Racing has been part of H-D history for over 100 years and is a compelling way to bring its brand narrative to life for customers and fans. The H-D Factory Racing Team will move back to where it all began, giving visitors to the historic H-D headquarters an exciting and engaging behind-the-scenes look and enhancing customer-facing experiences in alignment with the Company’s campus strategy.
To learn more about Davidson Park, including upcoming events, visit h-d.com/davidsonpark.
About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. Harley-Davidson also has a controlling interest in LiveWire Group, Inc., the first publicly traded all-electric motorcycle company in the United States. LiveWire is the future in the making for the pursuit of urban adventure and beyond. Drawing on its DNA as an agile disruptor from the lineage of Harley-Davidson and capitalizing on a decade of learnings in the EV sector, LiveWire’s ambition is to be the most desirable electric motorcycle brand in the world. Learn more at harley-davidson.com and livewire.com.
About The Harley-Davidson Foundation
The Harley-Davidson Foundation, established in 1993, is the philanthropic arm of Harley-Davidson, Inc. The Foundation cultivates social impact through employee volunteerism, collaboration with other non-profit organizations and investments in youth programs that foster STEAM innovation and programming. Our Foundation priorities include a commitment to our home, the Near West Side of Milwaukee, and the communities where we live and work across the globe.
About Heatherwick Studio
Heatherwick Studio is a team of over 250 problem solvers dedicated to making the physical world around us better for everyone. Based out of our combined workshop and design studios in London, Shanghai, and California, we create buildings, spaces, objects and infrastructure. We want to see a world where the buildings and places around us are radically more joyful, engaging and human.
Our team of architects, designers, makers, engineers and landscape architects share a motivation to design soulful and impactful places, which celebrate the complexities of the real world. The approach driving everything is to lead from human experience rather than any fixed design belief.
The studio’s completed projects include several internationally celebrated buildings, including the recently completed Little Island, a new park and performance space in New York, the award-winning Zeitz MOCAA in Cape Town, Azabudai Hill district in Tokyo, Coal Drops Yard in London, and the UK Pavilion at the Shanghai World Expo 2010.
The studio is currently working on 30 live projects in ten countries. These include Hainan Performance Art Centre, a major cultural institution in China, mixed-use projects in Shanghai and Seoul, as well as new headquarters for Google in London (in collaboration with BIG).
About HGA
HGA is an acclaimed interdisciplinary design firm committed to making a positive, lasting impact for our clients and communities through research-based, holistic solutions. The firm believes that great design requires a sense of curiosity—forming deep insight into our clients, their contexts, and the human condition. HGA is a collective of over 1,000 architects, engineers, interior designers, planners, researchers, and strategists, with 13 offices. The national practice spans multiple markets, including corporate, cultural, education, local and federal government, healthcare, and science and technology. Visit HGA.com or follow on LinkedIn and Instagram.
About Greenfire Management Services
Greenfire Management Services is a minority-owned construction company with offices in Milwaukee and Wausau, Wisconsin and is managing projects throughout the Midwest. Founded in 2010, Greenfire is a subsidiary of Potawatomi Ventures, the investment arm of the Forest County Potawatomi Community. Greenfire is a reputable, local construction manager that provides innovative construction services to every project throughout multiple industries. In 2021, Greenfire was recognized by the State of Wisconsin with the highest certified spend for construction/architecture and engineering.
