MV AGUSTA SET FOR A GREAT 2024

TRANSFORMATIVE GROWTH AND INNOVATION UNDER NEW LEADERSHIP

MV Agusta is pleased to share an update on a remarkable first half of 2024. Under the new leadership of PIERER Mobility AG, the company is undergoing significant transformations, with several key developments across various aspects of our operations. From the successful launch of the Enduro Veloce, to the expansion of our dealer network, and the introduction of innovative initiatives like MV Accademia, MV Agusta continues to strengthen its position as a point of reference within the motorcycle industry.

PIERER Mobility AG Takeover and New Board

PIERER Mobility AG acquired a majority stake in MV Agusta, taking over the management of the company and bringing a number of positive changes. In the medium term, an annual production volume of more than 10.000 MV Agusta premium motorcycles is expected at the site in Varese. The new board, led by Hubert Trunkenpolz, is set to drive MV Agusta’s transformation, paving the way for growth and innovation.

New Products

The launch of the Enduro Veloce, in April, marked a turning point in the history of MV Agusta. International media partners had the opportunity of testing it in Sardinia, with overwhelmingly positive feedback. Distinctive in its cutting-edge technology, superior performance, and sleek design, the Enduro Veloce has set new standards in the Adventure segment.

The first half of 2024 has also seen the launch of the Superveloce 1000 Serie Oro, which was presented to MV Agusta’s top customers through dedicated previews. The new model represents the achievement of a precise objective for MV Agusta: creating an object that embodies the desires of every motorcyclist. The combination of style research, attention to pure aesthetic pleasure, technological innovation, and breathtaking performance has allowed MV Agusta to achieve the ambitious goals set at the beginning of the project. Today, the market sees a motorcycle that undoubtedly represents a dream come true, literally embodying the shape of desire. Limited to 500 pieces, the first units will be arriving to market in the next few weeks.

Deliveries of two other exclusive models have startedin the first 6 months of the year: the LXP Orioli and the Brutale 1000 RR Assen. These two limited editions both embody the MV Agusta identity through craftsmanship, superior attention to details and breathtaking performance.

Dealer Network

Extensive efforts have been made to enhance the MV Agusta official dealer network: we are perfectly on track to reach the target of 230 dealers by the end of 2024. This number includes 30 service points, where customers can have their MV Agusta motorcycles taken care of by factory-trained technicians.

Among the most significant new dealership openings in the first half of 2024 are our flagship stores that embody the brand’s identity: Los Angeles in North America, Plymouth in the UK, and Valencia in Spain. These stores not only offer our full range of products but also provide an immersive MV Agusta experience.

Italy, MV Agusta’s homeland, has seen the opening of new dealerships in previously underserved areas such as Florence, Bari, and Cesena, ensuring that more customers have access to our products and services. New stores are on their way in the second half of the year.

Appointing new dealers represents only an initial step to ensure an optimal level of customer care, product accessibility and brand representation. Another fundamental task is ensuring the right amount of training, and with this objective in mind, MV Agusta deployed the MV Accademia back in April. This initiative consisted in an extensive dealer training programme that took place right after the Enduro Veloce International Press launch, to which the worldwide dealer network was also invited. They had the opportunity to experience the new model as well as to take part in a training event focusing on product knowledge, customer service excellence, and technical skills. The MV Accademia represents a groundbreaking initiative and an absolute first in the company’s history. By equipping dealers with the highest level of training, MV Agusta ensures that customers receive unparalleled service and support, reflecting the brand’s commitment to quality and performance. Training modules are also constantly deployed to ensure that MV technicians are always up to speed with the latest technology equipping each MV Agusta model.

Crucial to customer satisfaction is the dealers’ ability to service and maintain MV Agustas effectively. One of the biggest challenges in 2023 was represented by parts availability, which was far from optimal due to the warehouse transfer to Austria while system integration was taking place. Those challenges have now been overcome and parts are now available to dealers within a few days from the order being placed.

Thanks to the successful resolution of such a challenge, MV Agusta launched the “We Care” campaign in March. This campaign invited all MV Agusta owners of post-2018 models to take a complimentary bike check and to take advantage of a 20% discount on service parts. The aim was to reconnect customers with the dealer network worldwide and to let them experience the company’s commitment to placing its customers at the forefront of their operations, aligning perfectly with the customer-centric approach which is one of the core values of MV Agusta’s revitalised vision.

The brand is positioned within the luxury segment of the motorcycle industry. However, under PIERER Mobility AG’s leadership, this luxury has become more accessible globally through numerous initiatives, including advantageous payment terms, trade-in programs, and more.

Motorcycle Art

MV Agusta produces Art on two wheels and this strong brand identity is being corroborated by several initiatives.

Following its highly acclaimed debut at Art Basel Miami last December, the MV Agusta Superveloce Arsham has continued to captivate audiences at the prestigious Biennale Venezia. This iconic motorcycle, born from the collaboration between MV Agusta and renowned artist Daniel Arsham, highlights the dedication to blending art and engineering, creating motorcycles that are not only high-performance machines but also works of art.

The Superveloce Arsham is still on display at Chiesa di Santa Caterina in Venice at the Arsham 2024 exhibition.

The Superveloce Arsham was also on display at the FuoriConcorso event, in the stunning scenery of Lake Como. FuoriConcorso, a revolutionary event series and community, brings together likeminded car enthusiasts at some of the world’s most iconic and luxurious destinations.  MV Agusta, the sole motorcycle partner of the event, displayed the Superveloce Arsham alongside the Superveloce 98 and the Enduro Veloce.

Also, MV Agusta’s Dragster model featured in the movie “Argylle”. This high-profile placement, a testament to the iconic status and timeless appeal of our bikes, symbolized the synergy between high-octane cinema and precision engineering. MV Agusta’s presence in this cinematic masterpiece was celebrated by a one-off Dragster RR featuring the signature yellow Argylle pattern.

The similarities between MV Agusta and high-end watchmakers was underlined by the announcement of the exclusive partnership with the first edition of the Milano Watch Week, set to take place October 4-6, 2024. This prestigious exhibition will celebrate the art of watchmaking, merging it with the finest Italian excellence — and making it an event that celebrates “la dolce vita”. MV Agusta takes constant inspiration from the watch industry with which it shares craftsmanship and attention to details, as well as the focus on always creating iconic objects destined to become collectors’ musts. In addition, the presence of incredibly curated and precious dedicated kits supplied with every MV Agusta limited edition, reminds of the “box and paper” logic, typical of the watch industry.

For MV Agusta lovers

MV Agusta is proud to announce the release of the new MV Agusta book: “MV Agusta Motorcycle Art, The New Era”, which tells the rich history and legacy of our brand. This beautifully crafted volume is a must-have for any motorcycle enthusiast and a tribute to the passion and dedication that drive MV Agusta.

MV Agusta fans can also enjoy the latest apparel collections featuring stylish and functional designs that reflect the spirit of MV Agusta. From riding gear to casual wear, each and every one of these collections offers its own stylish tribute to MV Agusta’s Italian heritage and determination in offering exceptional quality and impeccable craftsmanship, in the purest Motorcycle Art spirit.

Luca Martin, CEO of MV Agusta Motor S.p.A., commented: “I am extremely proud of what has been done during the first half of 2024, which has been a transformative period for MV Agusta, which is still ongoing. With the support of PIERER Mobility AG and our dedicated team, we are geared up for unprecedented growth and success. We are committed to delivering exceptional products and experiences to our customers.”

New Ducati Panigale V4: wonder engineered

• The new Panigale V4 improves the power-to-weight ratio, bringing it to 1:15 hp/Kg thanks to a reduction in weight and a powerful engine to guarantee great emotions and adrenaline
• Faster on the track, more fun and less tiring for riders of all levels, from amateur to professional
• Aerodynamics and performance guided the Centro Stile Ducati in the creation of the new design, characterized by sensual and unmistakable lines
• Technologies derived from MotoGP at the service of every enthusiast to experience the riding sensations of professional riders

Misano Adriatico (Rimini, Italy), 25 July 2024 – With the new Panigale V4, Ducati pushes the limits of road super sports bikes even further. Born by profoundly evolving the bike that won the Superbike World Championship for two consecutive years, the new Panigale V4 has undergone a complete rethink in terms of design, technical base and ergonomics. A development that takes full advantage of the benefits deriving from the evolution of tyres, aerodynamics and electronics, thanks also to the experience of Ducati Corse.

The incessant search for performance, typical of the world of racing competition, has also profoundly influenced the evolution of motorcycle design. In fact, on the new Panigale V4, style and technology are perfectly fused and aimed at the objective of improving performance. A bike that arouses wonder at first glance, a magical and irrational sensation that increases when you get on the saddle thanks to the technical solutions designed by the Ducati engineers.

A true engineered marvel.

“Ducati’s mission is to enrich people’s lives through technologically sophisticated motorcycles characterized by sensual beauty,” declared Claudio Domenicali when presenting the bike during the Ducati World Première. “Few bikes like the new Panigale V4, the seventh generation of Ducati Superbikes, achieve this mission. A motorcycle that continues a history of successes and unforgettable models, and which represents the maximum expression of our values ​​of Style, Sophistication and Performance.”

The new Panigale V4 is a motorcycle that allows those who ride it to experience the sensations of a professional rider thanks to unprecedented electronic solutions and technologies, largely derived from MotoGP. Solutions such as its V4 engine with desmodromic distribution and counter-rotating shaft, or chassis and electronics that are even closer to those of the official Desmosedici GPs. A motorbike capable of amplifying the riding skills of its rider, whether professional or amateur, offering him the confidence that allows him to push his limits forward in circuit riding.

A Panigale V4 that follows the evolutionary path traced by Ducati in MotoGP racing competition, where the Desmosedici has become the most desired bike in the category, with which, in 2023, seven out of eight riders were able to win at least one race.

The new Panigale V4 S weighs just 187 kg, two less than the previous model, and gains 0.5 hp despite the more restrictive Euro5+ homologation**. The technological innovations with which it is equipped, combined with these improvements, allowed a panel of riders of different abilities – from the fast amateur to the professional rider – to lower their best time by one full second during a comparative test carried out on the circuit of Cremona.

Integrated aerodynamic design

With the arrival of the seventh generation of Ducati sports bikes, from 851 to today, the development of the Ducati superbike marks an important turning point. From the previous approach, based on an aerodynamic package applied to a motorcycle with an already complete design, Ducati has moved on to a method of aerodynamic design work and integrated design, through a global vision in which the aerodynamic profiles fit seamlessly into the lines of the motorcycle.

The new fairing reduces aerodynamic resistance by 4% and protects the rider more effectively in a straight line, keeping him in a sort of “bubble” of calm air. The high-efficiency double-profile wings are perfectly integrated with the shapes of the front, maintaining the contribution in terms of downforce unchanged compared to the previous model. Moving back the leading edge of the fairing with respect to the front wheel makes the bike nimbler when changing direction at speed, while the improvement in the shape of the mudguard and the conveyor upstream of the radiators increases the effectiveness of the cooling system, particularly the oil cooler.

To design the new Panigale V4, the Centro Stile Ducati was inspired by the legendary Ducati 916. The designers’ objective was to take inspiration from the iconic motorcycle of the Borgo Panigale company and integrate the ergonomic and aerodynamic solutions of the Desmosedici GP, necessary to satisfy the current riding style on track. The side view of the new Panigale V4 finds that balance between front and rear typical of the 916, with a more horizontal general layout and more like that of the MotoGP bikes of recent years. The unmistakable line of the 916 was also the inspiration for designing the front light cluster, in which the assertive look is underlined by the double V-shaped DRL typical of Borgo Panigale sports bikes. Finally, the air intake is now single and central, hidden under the fairing, while the tail, wider and longer, increases roominess for the rider.

Ergonomics

The riding position of the new Panigale V4 was developed with the dual objective of guaranteeing maximum integration of the rider into the aerodynamics of the motorcycle and improving control of the vehicle in the most important phases of riding on the track. The seat-tank assembly, thanks to greater roominess, offers more freedom of longitudinal movement and facilitates positioning in the fairing, also thanks to a deep recess in the upper part which avoids interference with the chin guard of the helmet.

At the same time, the rear area of ​​the tank, combined with the side covers and the shape of the seat, better support the rider during braking, entering and cornering phases without limiting body movements in the other phases. The rider finds it easier to anchor himself with his knees to counteract the deceleration and to lean out of the saddle once the motorbike is cornering, thus reducing strain on the arms and therefore general fatigue. The footrests have been moved 10 mm inwards compared to the current Panigale V4, increasing ground clearance and, by allowing the rider to have his feet and legs positioned more internally, improving aerodynamic penetration.

Racing-derived engine

The Panigale V4, more powerful and lighter than the previous model, was created to give enthusiasts unparalleled sensations. Its engine, the Desmosedici Stradale, is strictly derived from that of the Ducati MotoGP bike, with which it shares numerous technical solutions, starting with the architecture. It is a 90° V4 with desmodromic distribution, counter-rotating shaft and Twin Pulse timing, which gives the Panigale V4 a sound totally like that of the Desmosedici GP.

On the Desmosedici Stradale of the new Panigale V4 the distribution diagram has been revised, with cams with a different profile and a higher lift value. The alternator and oil pump are the same as the ones mounted on the Panigale V4 R, while the gearbox drum is the one used on the Superleggera V4. The variable length intake horns have a greater excursion, with a value of 25 mm in the short configuration (-10 mm) and 80 in the long one (+5 mm).

The Desmosedici Stradale engine, Euro5+ homologated, delivers 216 hp at 13,500 rpm and a maximum torque of 12.3 Kgm at 11,250 rpm**. Values ​​that increase in track configuration: by adopting the Ducati Performance racing exhaust by Akrapovič the maximum power rises to 228 hp.

Chassis derived from MotoGP

The Panigale V4 has always been the road supersport bike closest to a MotoGP. In 2022, Francesco Bagnaia recorded a best time of 1m35.8s during the Lenovo Race of Champions, a competition approved by the FMI, on the Misano asphalt. A time less than 4 seconds away from the outright MotoGP race record: 1m31.8s, set by Francesco Bagnaia himself on his Ducati Desmosedici GP.

To make the Panigale V4 even more competitive, Ducati Corse requested new stiffness targets for the frame and swingarm to be able to exploit the full potential of the new slick tyres used in Superbike.

Ducati Corse engineers defined the optimal lateral stiffness to maintain grip at lean angles now over 60°, while at the same time maintaining high longitudinal stiffness values ​​to exploit the engine torque during acceleration and braking power when braking.

For this purpose, the Front Frame was modified and a new double-sided swingarm – Ducati Hollow Symmetrical Swingarm – was developed; lightweight and with an innovative design, thanks to a specific geometry, this allowed the position of the silencer under the engine to be maintained, a unique solution in the global panorama of road super sports bikes. This solution confirms the Ducati approach, based on style, sophistication and performance, capable of overcoming the compromise between style and performance.

The new swingarm reduces lateral stiffness (-37% compared to the previous single-sided swingarm) and weight thanks to the two large lightening slots, improving traction when exiting corners and the rider’s feeling during acceleration. The swingarm-forged rear rim assembly weighs 2.7 kg less than the previous one and is more effective in putting power to the ground. On the Panigale V4 S, the forged aluminium alloy wheels with five tangential spokes, inspired by those of the Desmosedici GP, weigh only 2.95 and 4.15 kg for the front and rear respectively.

The Front Frame is lighter (3.47 kg compared to the previous 4.2) and has been remodulated in terms of stiffness compared to the previous model (-40% laterally). As a result, it offers even more confidence when leaning and is more effective when it comes to taking the apex and closing the turn. The third generation electronically controlled Öhlins NPX/TTX suspensions of the Panigale V4 S broaden their range of adjustments, offering more comfortable settings for road use and are more effective when riding between the curbs of a circuit. At the same time, the greater speed of the hydraulic valves offers a more precise and accurate response in every riding situation.

The new Ducati Panigale V4 is the first motorcycle in the world equipped with Brembo HypureTM front brake callipers. Lighter (-60 grams per pair) and more high performing, the Brembo HypureTM callipers disperse the heat generated by braking more effectively, offering more consistent performance, and therefore greater effectiveness for the rider in seeking his own limits. Another important world premiere is the Race eCBS system, developed by Bosch in collaboration with Ducati. In the levels dedicated to circuit use, the latter can activate the rear brake according to strategies that reproduce the techniques of professional riders and therefore experiment with the possibility of delaying the braking point on the track compared to the absence of the system. In particular, the system continues to activate the rear brake even after releasing the front brake when entering and cornering, as professionals manage to do using the handlebar control.

Ducati Vehicle Observer

The constant commitment to electronic innovation led Ducati to develop the Vehicle Observer (DVO). The Ducati Vehicle Observer simulates the input of over 70 sensors, thus refining the electronic control strategies, which can achieve unprecedented effectiveness in series production. The extreme precision of this functionality in fact allows the controls to intervene in an almost predictive manner to promptly satisfy the rider’s requests in the search for maximum performance.

The DVO, developed by Ducati Corse in MotoGP, estimates the ground forces acting on the motorcycle and the loads that it can bear in various riding conditions, integrating the information from the IMU inertial platform in an even more accurate manner.

The 2025 Panigale V4 is equipped with a complete package of electronic controls: Ducati Traction Control DVO, Ducati Slide Control, Ducati Wheelie Control DVO, Ducati Power Launch DVO, Engine Brake Control and Ducati Quick Shift 2.0. The DQS 2.0 system uses a strategy based solely on the angular position sensor of the gear drum, thus being able to use a gear shift rod without microswitches and therefore offering the rider a more direct feeling with reduced travel.

MotoGP dashboard

The dashboard is completely new. The dimension of 6.9″ with an 8:3 aspect ratio offers maximum readability without interfering with vision through the windshield in the fairing position. The protective glass uses Optical Bonding technology to ensure optimal readability on a black background even during the day.

On the new Panigale V4, the sensation of being on a Desmosedici GP is reinforced by the new Track display on the dashboard. The interface dedicated to use on the track is in fact designed to support the rider in the search for maximum performance. Thanks to the size and “wide” form factor of the new dashboard, a series of new parameters can be displayed on one side of the screen:

• “g-Meter”, which indicates in real time the value of lateral acceleration when leaning, and longitudinally during acceleration and braking.
• “Power&Torque”, which displays the percentage of power and torque delivered at that moment compared to the maximum values ​​available given the gear engaged.
• “Lean angle”, which shows the instantaneous lean angles accompanied by the level of throttle opening and the pressure exerted on the brake.

The Info Mode Track can display chronological performance in real time. Taking advantage of the GPS system, the dashboard displays lap times, and is capable of handling three splits, which can be set by the rider using the flash button during the first session. The dashboard displays the split times table, with T1, T2, or T3 icons indicating the performance obtained in that sector of the track using the same colour codes – white, grey, orange, red – used in MotoGP.

The Road info mode is very clean, with great prominence given to the circular tachometer, placed in the centre and with the gear indicator inside. The left side of the screen is reserved for settings, the navigator (if installed), the music player, smartphone management and accessory heated grips, and the different functions available for each of these. On the right-hand side are the indications for speed, time, water temperature and cruise control, if enabled. The dashboard dynamically changes the distribution of space, moving the columns and redistributing the areas, to offer maximum visibility to the functions you are currently using, such as the navigator.

Upon returning to the pits, the new DDL data acquisition completes the official rider experience. The system, developed by 2D in collaboration with Ducati, records all the parameters relevant for riding from the Panigale’s CAN bus line, cross-referencing them with a state-of-the-art GPS system capable of drawing the trajectories travelled with great precision. The data can then be analysed using external software with templates and reports created by Ducati Corse, to perfect your performance on the track.

The new Panigale V4, offered in single-seater configuration with a passenger kit available as an accessory*, will arrive in dealerships in September 2024.

#DucatiWorldPremiere2025 #Ducati2025 #WonderEngineered

* Bike specifications and equipment may vary from market to market. Please refer to your local dealer for further information

** Not valid for USA – power differs from the EU homologated version

Panigale V4 S

Colour

Ducati Red with Urban Grey frame, black rims and matt black front mudguard

Main standard equipment

• Desmosedici Stradale engine, 1,103 cc
• Maximum power of 216 hp at 13,500 rpm (209 hp @ 12,750 rpm for the US market)
• Maximum torque of 12.3 kgm at 11,250 rpm (121,3 Nm @ 11,250rpm for the US market)
• Curb weight without fuel: 187 kg
• “Front Frame” chassis
• 17-litre aluminium tank
• Ducati Electronic Suspension (DES) 3.0 Öhlins NPX-30 fork with Öhlins Smart EC 3.0 control system
• Öhlins TTX 36 shock absorber with Öhlins Smart EC 3.0 control system
• Öhlins steering damper with Öhlins Smart EC 3.0 control system
• Forged aluminium rims
• Lithium battery
• Braking system with Brembo HypureTM monobloc callipers
• Pirelli Diablo Supercorsa V4 tyres with 200/60 rear
• Wings with biplane configuration and integrated design
• Latest generation electronic package with 6-axis Inertial Measurement Unit (6D IMU): Race eCBS with cornering functionality; Ducati Traction Control (DTC) DVO; Ducati Slide Control (DSC); Ducati Wheelie Control (DWC) DVO; Ducati Power Launch (DPL) DVO; Ducati Quick Shift (DQS) 2.0; Engine Brake Control (EBC), Ducati Vehicle Observer (DVO)
• Buttons for quickly changing levels
• New 6.9” full-TFT dashboard with 8:3 aspect ratio
• Riding Modes (Race A, Race B, Sport, Road, Wet)
• Full-LED headlights with DRL and turn signals integrated into the headlight*
• Single-seat configuration (passenger kit accessory)
• Ready for Ducati Data Logger (DDL) and Ducati Multimedia System (DMS)

Panigale V4

Colour

Ducati Red with Urban Grey frame and black rims

Standard equipment like Panigale V4 S except for:

• Curb weight without fuel: 191 kg
• 43 mm Showa Big Piston Fork (BPF), fully adjustable
• Sachs mono-shock absorber, fully adjustable
• Sachs steering damper
• Five-spoke light alloy wheels
• Lead acid battery

MV AGUSTA NORTH AMERICA LAUNCHES EXCITING TRADE-IN & LOYALTY PROGRAM