Zero Motorcycles Appoints Mike Cunningham Vice-President Of Sales – Americas

Zero Motorcycles Appoints Mike Cunningham Vice-President Of Sales – Americas

© 2019, Roadracing World Publishing, Inc. From a press release issued By Zero Motorcycles:



Cunningham to lead Zero’s fast-growing Americas sales team with more than 20 years of experience in senior management within sales and dealer development

SANTA CRUZ, Calif. – Zero Motorcycles, the global leader in electric motorcycles and powertrains, today announced industry veteran Mike Cunningham as the company’s Vice President of Sales for the Americas. Cunningham, who previously served as Zero’s Director of U.S. Sales and Dealer Development, boasts more than 20 years of senior management experience in sales and dealer development for numerous international motorcycle brands.


“Mike is a lynchpin for overall sales operations at Zero, and we’re looking forward to seeing the Americas region reach new heights under his continued leadership,” said Zero Motorcycles’ CEO Sam Paschel. “He’s been a leader in the powersports industry for decades and brings Zero his incredibly valuable perspective, having served as both a dealer principal and a sales executive with major manufacturers over his career.”


With a wealth of industry connections, insight and experience, Cunningham will bolster Zero’s global leadership team during a key transformative moment in time for both Zero and the electric motorcycling industry. He assumes a VP role in a year that saw Zero introduce both its industry-leading SR/F, and its Black Forest DSR as a new global model.


Prior to joining the team at Zero, Cunningham held several senior management roles at Triumph Motorcycles, Piaggio North America, and Easyriders, preceded by 20 years as owner/operator of his own multi-line motorcycle dealership. In his free time, he continues to make time to ride when not spending time with friends and family.


About Zero Motorcycles:

Zero Motorcycles is the global leader in electric motorcycles and powertrains. Designed and crafted by hand in California, Zero Motorcycles combines Silicon Valley technology with traditional motorcycle soul to elevate the motorcycling experience for intelligent, innovative riders around the world.


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