Yamaha Sponsoring AMA Vintage Motorcycle Days

Yamaha Sponsoring AMA Vintage Motorcycle Days

© 2024, Roadracing World Publishing, Inc. From a press release issued By American Motorcyclist Association:

Yamaha To Be Presenting Sponsor of 2024 Permco AMA Vintage Motorcycle Days

PICKERINGTON, Ohio — Legendary motorcycle manufacturer Yamaha will be the Presenting Sponsor of the 2024 Permco AMA Vintage Motorcycle Days, which will occur July 26-28, 2024, at the Mid-Ohio Sports Car Course in Lexington, Ohio.

“AMA Vintage Motorcycle Days carries extra weight this year with it being the key celebration of the AMA’s 100th anniversary, and having Yamaha as the presenting sponsor makes perfect sense as they conclude their year-long celebration of the 50th anniversary of the legendary YZ,” said AMA Director of Marketing & Communications Joy Burgess.

Yamaha, initially founded in 1887, began producing motorcycles in 1955 with the YA-1 motorcycle. Since then, Yamaha has grown into one of the largest motorcycle manufacturers in the world, while fostering a healthy community of vintage Yamaha riders.

This is the first year Yamaha will serve as the Presenting Sponsor of the three-day event, and the brand is planning many exciting activities and looks forward to being at the event as the AMA celebrates its centennial.

“Yamaha looks forward to being a part of AMA Vintage Motorcycle Days as the presenting sponsor,” said Jennifer Davie, Motorsports Experiential Marketing and Events Manager. “As we conclude our year-long celebration of 50 years of the Yamaha YZ, we’re excited to put a bow on those efforts by celebrating with the AMA and their 100th anniversary celebration and the thousands of vintage motorcycle enthusiasts that attend the event.”

Yamaha will be on site with historic bikes, street and ADV demo rides, and will have a variety of Yamaha champions — many of them AMA Motorcycle Hall of Famers — to sign autographs and engage with fans at the event.

As the AMA celebrates its 100th anniversary, 2024 Permco AMA Vintage Motorcycle Days presented by Yamaha is expected to be the biggest celebration of the vintage motorcycling lifestyle yet. Featuring vintage road and off-road racing, the biggest motorcycle swap meet in North America, bike shows and vendor displays and much more, there will be a little something for everybody at VMD this year.

For more information on Yamaha, visit its website at https://yamaha-motor.com. Head to https://vintagemotorcycledays.com/ or follow the VMD social media channels on Facebook and Instagram to stay up to date on all things Vintage Motorcycle Days.

About the American Motorcyclist Association

Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. Besides offering members money-saving discounts on products and services, the AMA also publishes American Motorcyclist, a recently revitalized and monthly full-color magazine (and digital version of same) that covers current events and motorcycle history with brilliant photography and compelling writing. American Motorcyclist is also North America’s largest-circulation magazine. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit AmericanMotorcyclist.com.

Not a member? Join the AMA today: AmericanMotorcyclist.com.

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