VP Racing Fuels Adds Mid-Atlantic Distributor

VP Racing Fuels Adds Mid-Atlantic Distributor

© 2020, Roadracing World Publishing, Inc. From a press release issued By VP Racing Fuels:

VP RACING FUELS PARTNERS WITH INSINGER PERFORMANCE

San Antonio, TX – VP Racing Fuels, Inc., a global leader in performance fuels, lubricants, and additives, [has] announced the addition of Insinger Performance as a distributor for Maryland, New Jersey, New York, Pennsylvania, Virginia, and West Virginia.

“We are extremely excited about adding Insinger Performance as a full line distributor for select areas of the Northeast,” said Bruce Hendel, VP of Sales, North American Race Fuel, and Consumer Products. “Our relationship with Insinger Performance will allow us to service more areas of the Northeast region more efficiently as well as expand our track programs, bulk service, and product selection. Insinger will offer a full complement of our fuels, but also carry our performance lubricants, coolants, additives, small engine fuels, and commercial lubricants.”

From its first location in Dushore, Pennsylvania, Owner and CEO Bruce Insinger started Insinger Performance in 1987, and he has grown the business by creating a network of dealers from Northern Florida into Canada. The company also distributes fuel for home, commercial, and convenience stores and supplies special blends to the natural gas and oil industry.

“We are excited to distribute with VP Racing Fuels and carry their complete product line to service our northern distribution area. We are expanding our product lines in all aspects, and this partnership is a critical part of this effort to offer the racers and end-users what they want,” said Bruce Insinger. “In our coverage area, we have trucks driving by most of VP’s current customer base, improving efficiency. Our newly formed lube division gets a huge boost from VP’s race oils, and commercial lubes, as we will begin servicing larger entities such as truck and automobile garages. This partnership with VP opens up a whole new avenue for us as their marketing efforts fit well with our aggressive expansion in convenience store conversions, lubes, express oil change centers, car washes, small engine fuels, and additives.”

VP Racing Fuels has the most extensive distribution network in the nation, covering all regions and servicing racers, automotive professionals, retailers, and consumers alike. The VP network is comprised of both company-owned centers and the best distributors in the industry. This network assures that customers and consumers get what they want when they want it.

About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, and World of Outlaws, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX. VP also sells a full line of consumer products including ethanol-free VP Small Engine Fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience store and gas stations, car wash, quick lube, and marinas to brand as VP Racing Fuels and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit VPRacingFuels.com.

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