From a press release issued by Kawasaki Motors Corp., U.S.A.:

VINCE IORIO ASSUMES NATIONAL MARKETING MANAGER RESPONSIBILITIES AT KAWASAKI

IRVINE, Calif. (Oct. 23, 2003)–Kawasaki Motors Corp., U.S.A. (KMC) has announced a replacement for Mark Homchick, who recently resigned his position as national marketing manager to pursue other interests. Vince Iorio, who holds the position of retail marketing manager, will assume current responsibility for guiding the company’s national brand advertising programs.

Rodger Howe, director of communications, said the transition will be a “seamless one due to our internal departmental structure which integrates all aspects of Kawasaki’s branding and promotional activities.

“Primary responsibility for daily supervision of KMC’s advertising agency is a key component to maintaining continuity, and Vince’s parallel involvement with the agency for the past several years will assure a natural transition,” said Howe.

“Mark’s knowledge of the enthusiast community and his commitment to our branding efforts will be missed,” said Howe. “However,” he continued, “our plans for the coming year are fairly well cemented and Vince has been involved at every step in the process.”

Iorio, who joined KMC in 1995 as its public relations manager, served as a marketing manager responsible for the company’s all-terrain vehicle and utility vehicle product categories prior to assuming his most recent position.

Kawasaki Motors Corp., U.S.A., (KMC) markets and sells at wholesale Kawasaki motorcycles, ATVs, JET SKI® watercraft, MULE™ utility vehicles, power products and small engines. Kawasaki’s tagline, Let the good times roll™, is recognized worldwide for the spirit of fun, adventure and high performance that characterizes the Kawasaki recreational vehicle line. Kawasaki product lines are sold through a network of more than 1,500 independent retailers. The company and its affiliates employ nearly 2,400 people in the United States, with approximately 400 of them located at the Irvine, California headquarters.