Updated: AMA Sells Commercial Rights To Most Of Its Racing Properties To Daytona Motorsports Group Led By Jim France And Roger Edmondson

Updated: AMA Sells Commercial Rights To Most Of Its Racing Properties To Daytona Motorsports Group Led By Jim France And Roger Edmondson

© 2008, Roadracing World Publishing, Inc.

From a press release issued by AMA: AMA selects Daytona Motorsports Group to manage professional racing series DAYTONA BEACH, Fla.–The American Motorcyclist Association (AMA) announced today that the Association has entered into an agreement in principle to sell the sanctioning, promotional and management rights for its AMA Pro Racing properties to the Daytona Motorsports Group (DMG), based in Daytona Beach, Florida. Led by Roger Edmondson, the founder of the CCS motorcycle racing series and currently the President of the Grand American Road Race Series LLC, and Jim France, Vice Chairman/Executive Vice President of NASCAR, DMG will assume responsibility for the AMA Superbike Series, the AMA Motocross Series, the AMA Flat Track Series, the AMA Supermoto Series, the AMA Hillclimb Series and ATV Pro Racing. The agreement in principle does not include the AMA Supercross and AMA Arenacross Series, the rights to which are held by Live Nation. Daytona Motorsports Group will license the use of the AMA name and trademarks to promote their motorcycle racing activities. “For as long as I can remember, the AMA name has been synonymous with professional motorcycle racing in America,” said France. Added Edmondson, “Our goal is to guide the sport into the mainstream of American culture and showcase the extraordinary abilities of the competitors and their teams.” “We are honored to be working with the Daytona Motorsports Group,” said AMA President and CEO Rob Dingman. “This group of individuals has supported the AMA and motorcycle racing for decades. There isn’t a better-resourced or more qualified entity in which to entrust the future of AMA Pro Racing.” The agreement between the AMA and DMG came as a result of an RFP (request for proposal) process undertaken by the AMA in September, 2007 to seek promotional partners for its professional racing series. The AMA will continue sanctioning amateur motorcycle racing and club activities. “Today is a great day for professional motorcycle racing and for the AMA,” Dingman said. “By placing AMA Pro Racing in the hands of people with a proven record of excellence in motor sports organization and promotion in a fashion similar to our successful partnership with Live Nation, the AMA will be able to focus its resources on its core mission to be a member advocacy organization.” The American Motorcyclist Association: rights. riding. racing. Founded in 1924, the AMA is a non-profit organization with 290,000 members. The Association’s purpose is to protect and promote the interests of motorcyclists, while serving the needs of its members. For more information, visit the AMA website at www.AMADirectlink.com. More, from a press release issued by the NPG: NPG Supports AMA Pro Racing Announcement of Daytona Motorsports Group Purchase DAYTONA BEACH, Fla. (March 7, 2008) The National Promoters Group (NPG) released an official statement in support of today’s announcement made by AMA Pro Racing at the Daytona International Speedway. AMA Pro Racing announced that the Daytona Motorsports Group (DMG) has purchased the rights to all AMA Pro Racing motorcycle racing properties, including the venerable AMA Toyota Motocross Championship Presented by FMF. An official statement was immediately released by the NPG’s president Carrie Coombs Russell who represents the 12 track owners that are currently under contract to produce the 2008 AMA Toyota Motocross Championship Presented by FMF. “We are pleased with today’s announcement that AMA Pro Racing is turning things over to a company with the success and racing heritage that the Daytona Motorsports Group brings to our sport. The NPG and its 12 track owners continue their commitment to the long-term growth of AMA Motocross and look forward to developing a successful working relationship with DMG. The NPG has been instrumental in raising the level of professionalism of motocross racing in the U.S. but we also realize our job is not done. We have developed an aggressive and comprehensive plan that encompasses all areas of the series. From competitive issues to event site upgrades to overall fan interaction, the NPG will implement a series of programs designed to improve the overall look and feel of AMA Motocross. We feel strongly about our direction and future success for our series, its riders, teams and sponsors. In time we will learn of the inner workings of the business arrangements made by AMA Pro Racing with DMG and how our two organizations can capitalize on each other’s strengths. This was a positive announcement for motocross in the U.S. and we’re looking forward to another great summer of racing.” The 2008 AMA Toyota Motocross Championship Presented by FMF Series Schedule: May 24-25 Glen Helen Raceway Park San Bernardino, Calif. May 31-June 1 Hangtown Motocross Classic Rancho Cordova, Calif. June 7-8 Freestone County Raceway Wortham, Texas June 14-15 High Point Raceway Mt. Morris, Pa. June 28-29 Thunder Valley Motocross Park Lakewood, Colo. July 5-6 RedBud Track N’ Trail Buchanan, Mich. July 12-13 Budds Creek Motocross Park Budds Creek, Md. July 19-20 Unadilla Valley Sports Center New Berlin, N.Y. July 26-27 Washougal Motocross Park Washougal, Wash. August 16-17 Spring Creek Motocross Park Millville, Minn. August 23-24 Motocross 338 Southwick, Mass. August 30-31 Steel City Raceway Delmont, Pa. For more information on the AMA Toyota Motocross Championship, presented by FMF, log on to www.amamotocross.com for live timing and scoring at @theWireLIVE!. Racer X Illustrated will host a new and improved webcast on www.motocross.com, with live racing action hosted by Jason Weigandt. The Racer X Motocross Show on Motocross.com has also been added on Saturday night of each race weekend, featuring practice footage and interviews taken earlier in the day. Credential requests for each round of the 2008 AMA Toyota Motocross Championship Presented by FMF must be submitted via email to [email protected] three weeks prior to the race. Media members interested in interviews with the riders of the AMA Toyota Motocross Championship Presented by FMF should contact Next Level Sports Management at 949-365-5750 or email [email protected]. About the National Promoters Group (NPG) The National Promoters Group (NPG) comprises 12 individual promoters of the AMA Toyota Motocross Championship Presented by FMF which sanctions outdoor motocross events throughout the United States, and remains the Nation’s premier outdoor motocross championship series. NPG’s mission is to raise awareness of motocross racing through the production of professional championship racing events nationwide. About AMA Pro Racing AMA Racing is the competition arm of the American Motorcyclist Association and is the leading sanctioning body for motorcycle sport in the United States. Its professional properties include the Amp’d Mobile AMA Supercross Series, the AMA Toyota Motocross Championship presented by FMF, the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship, the AMA Supermoto Championship and the AMA Pro ATV Championship. In amateur and pro-am competition, AMA Racing sanctions over 4000 events in 24 different disciplines and supports over 110 thousand active members. For more information about professional racing, visit www.amaproracing.com. Accredited media outlets can also access an on line Press Room at www.amaproracing.com/pressroom. About Next Level Sports Management Next Level Sports Management is a leading-edge sports marketing and athlete representation firm with a focus on promotion, publicity and strategic business alliances. With over 17 years of experience in the sports marketing and athlete management business, using extensive research and tried-and-tested techniques, Level Sports Management has developed a unique and successful system for gaining maximum results for its clients. Currently, Next Level Sports Management, is responsible for the Public Relations efforts for the Amp’d Mobile AMA Supercross Series and the AMA Toyota Motocross Championship Presented by FMF. For more information log onto www.nextlevelsportsinc.com.

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