Jun 17, 2013
© 2014, Roadracing World Publishing, Inc.
From a press release
issued by AIMExpo
Tucker Rocky/Biker’s Choice Set to Participate in American International Motorcycle Expo
Iconic Powersports Company Looks to the Future
IRVINE, Calif. (June 17, 2013) – The American International Motorcycle Expo (AIMExpo) is proud to welcome Tucker Rocky/Biker’s Choice, a leading distributor of motorcycle and ATV parts, accessories and apparel, to the inaugural AIMExpo. Set to take place October 16-20, 2013 in Orlando, Florida, AIMExpo is the powersports industry’s first combined trade, consumer and media event in North America.
Tucker Rocky/Biker’s Choice will activate its involvement at AIMExpo in a way never before seen by a distributor participating in a powersports industry event. Taking advantage of the ability to first meet with media and dealers during trade days and later with consumer attendees, the Texas-based distributor will showcase several of its key brands including Speed and Strength, Firstgear, Twin Power, Answer, ProTaper and others.
Educating retailers and consumers on product attributes is an essential component of AIMExpo, and the new opportunity that will spring forth from enthusiastic powersports attendees during consumer days will be answering the question: “Where can I buy this right now?” National retailer and AIMExpo exhibitor Cycle Gear is poised to answer that question, stocking ample inventory of Tucker Rocky/Biker’s Choice leading brands, ensuring consumers have the opportunity to purchase from the lineup while at the show.
Larry Little, Marketplace Events Motorcycle Group VP and General Manager, applauded the major distributor’s innovative approach to the event. “Tucker Rocky/Biker’s Choice is demonstrating real industry leadership and fully embracing the AIMExpo vision,” said Little. “We sincerely appreciate their comprehensive participation and admire their creative, thoughtful utilization of this new show platform. AIMExpo is the singular key national event for the powersports business to promote 2014 product, and we look forward to playing an integral role in growing their brands to both retailers and riders.”
“We see the AIMExpo model as the true future for the industry,” said Hank Desjardins, VP Marketing, Tucker Rocky/Biker’s Choice. “The opportunity to highlight our key brands by revealing new product to the assembled media; interacting with and educating dealers and consumers about our product lines; and doing it all in one place at one time, at the right time of the year shouldn’t be revolutionary, but it is!” He added, “And best of all, the show concept is sure to energize both powersports dealers and consumers in a way that we’ve not seen in North America."
AIMExpo will be held on October 16-20, 2013 at the Orange County Convention Center in Orlando, Florida and will feature both indoor exhibits and outdoor activities at AIMExpo Outdoors. For more event information visit and keep up to date on the show’s continued progress by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook by visiting the AIMExpo page, and “Follow” on Twitter: @AIMExpo.