Triumph Announces Partnership With Breitling Watches

Triumph Announces Partnership With Breitling Watches

© 2021, Roadracing World Publishing, Inc. From a press release issued By Triumph Motorcycles Ltd.


Swiss watchmaker Breitling and British motorcycle manufacturer Triumph announce a long-term partnership and are gearing up for a limited-edition watch and a customized motorcycle to be revealed in early 2022.

Fans of both brands can now visit a Breitling boutique and see that the journey has already begun.

Both are innovators in their fields. And both have a cool factor that keeps getting better with age. They know how to celebrate their storied past while embracing the future.

Breitling has played a truly pioneering role in the development of the modern chronograph. And partner Triumph has passionately helped shape the evolution of the motorcycle. The two makers share a bold and original design philosophy and a flair for precision craftsmanship.

For this exciting partnership, the two brands will collaborate on two special editions: a watch and a motorcycle to be revealed in early 2022.

“This is where substance meets original styling. You can expect purposeful engineering paired with modern retro designs,” says Breitling CEO Georges Kern. “But however you want to describe it, there’ll be a huge sense of adventure and discovery.”

Triumph Motorcycles CEO Nick Bloor welcomes this unique chance to collaborate with another established heritage brand. “Like Breitling we’re committed to providing the flawless handling and incredible finishes that give our community an incomparable experience.”

Their journey has already begun. Triumph Thruxton RS motorcycles — the original modern café racer — are now on display in top Breitling boutiques around the world. Drop by and find inspiration while waiting for next year’s unveilings…

In the US, a motorcycle will be on display in Breitling’s New York City – Madison Avenue location this August upon completion of the store’s remodel.


• Since 1884, Breitling has established a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence. With the brand’s storied association with aviation, Breitling has shared the finest moments in humankind’s conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology. Breitling manufactures its own movements in-house and the quality of every one is – like the movements in all Breitling watches – confirmed by its status as a COSC-certified chronometer, made in Switzerland.


• First established in 1902, Triumph Motorcycles celebrated 119 years of motorcycle manufacture in 2021. For more than three decades, Triumph has been based in Hinckley, Leicestershire producing iconic bikes that perfectly blend authentic design, character, charisma and performance. With more than 75,000 motorcycles delivered in the last financial year, and close to 700 dealers across the world, Triumph is the largest British motorcycle manufacturer. Triumph also has a glorious racing history, competing in and winning races in almost every class of motorcycle sporting achievement, from winning the second ever Isle of Man TT in 1908, through to 1960s domination, and right up to contemporary Supersports racing achievements winning at the Daytona 200 and taking multiple British Supersports Championships and Isle of Man TT titles, including 2019 courtesy of Peter Hickman. Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship and the return to the British Superbike Championship in 2021 with a factory-supported race team, Dynavolt Triumph.

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