SSR MOTORSPORTS APPOINTS SCOT HARDEN AS VICE PRESIDENT OF SALES & MARKETING
SSR Motorsports is proud to announce the appointment of industry icon Scot Harden as its new Vice President of Sales & Marketing, effective immediately. With more than four decades of leadership in powersports, Harden brings an exceptional blend of strategic vision, brand-building expertise, and deep industry relationships to his new role.
Harden has worked closely with SSR Motorsports over the past several years, contributing significantly to product planning, brand development, and long-term growth strategy. In this expanded leadership position, he will oversee all sales operations, marketing initiatives, and dealer development as SSR continues its rapid ascent in the U.S. market. Harden will also contribute to SSR’s product development efforts.
“Over the past two years Scot has played a pivotal role in the management of SSR Motorsports and has been an invaluable part of our recent progress,” said William Li, CEO of SSR Motorsports. “His name, reputation, and decades of experience in the powersports industry bring instant credibility and strategic vision to our organization. He has become a trusted and highly respected teammate whose leadership will elevate our brand and help drive SSR to the next level.”
Harden, along with the entire SSR sales and marketing team, will be present at the company’s exhibit at AIMExpo, where they will showcase SSR’s latest models and initiatives.
About SSR
SSR Motorsports was established in 2002 to import and distribute powersports products in the United States. We provide products that are fun to ride, with cutting-edge design, superior engineering and well-managed quality control. Our Mission Statement: Provide Quality Powersports Products at an Affordable Price with Premier Customer Service.
We believe every enthusiast should be able to afford a brand-new powersport product that is backed by a manufacturer warranty, comprehensive dealer network, premier customer service and a West Coast distribution center stocked with readily available replacement parts. For more information, go to: https://www.ssrmotorsports.com/
