Speedvision To Get New Name, New Format, New Emphasis On NASCAR

Speedvision To Get New Name, New Format, New Emphasis On NASCAR

© 2001, Roadracing World Publishing, Inc.

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The October 12 edition of The Business Journal, published in Charlotte, North Carolina, reported that Speedvision is moving to new headquarters, will be re-named and will have a new emphasis on NASCAR racing.

The story also revealed that other forms of motorsports will continue to covered on the cable network, at least initially.

The story also appears on The Business Journal website and can be found at:

http://charlotte.bcentral.com/charlotte/stories/2001/10/15/story6.html


The story, headlined “Charlotte Lands New Fox Sports Racing Network”, quotes Speedvision President Jim Liberatore as saying “We’re going to completely re-introduce the network. It will have a new look, new name, new graphics, new everything. We have big plans in store….The whole reason for moving to Charlote is the direction of our NASCAR partnership. We need access to the drivers, their teams, the garages.”

According to the story, network headquarters are expected to move from Connecticut to the Charlotte area after the first of the year.

The story also quotes a NASCAR official as saying of the network, “We don’t think it can be just NASCAR 24 hours a day out of the gate. It will have some other racing elements. That’s probably the right mix to get us started.”

Another Liberatore quote gives motorcycle racing fans some hope, however: “We’re a niche, but within that, we have to be as broad as possible. We want to be the mall. Some go for GNC, some go for Cinnabon. You need both.”

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