Featured In the September 2022 issue of Roadracing World:
Pop Quiz: What brand has been producing motorcycles the longest?
The answer is Royal Enfield, which has been producing motorcycles non-stop since 1901. And Royal Enfield is also one of the largest-volume motorcycle manufacturers, currently producing 900,000 units annually.
Up until recently, however, very few of those motorcycles were being sold in the western hemisphere. But that is all changing quickly thanks to Royal Enfield North America (RENA), the company’s first direct distribution subsidiary outside of India…
—Shops: Royal Enfield, by David Swarts
The first Royal Enfield motorcycle was built in England in 1901. Since then, the company has morphed, survived the collapse of the British motorcycle industry and somehow wound up as one of the biggest motorcycle manufacturers in the world! Read the story of how Royal Enfield is making inroads into the U.S. market—it’s in the latest issue of Roadracing World!
PREVIEW the September 2022 Issue of Roadracing World!
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