Veteran racer-turned race team owner Richie Morris and primary sponsor Bruce Rossmeyer, owner of several Harley-Davidson dealerships including Daytona Harley-Davidson, have landed several big-name, out-of-industry sponsors for their 2008 MOTO-ST racing effort. In addition to Morris’ and Rossmeyer’s names, the team’s Buell 1125R will display Coca-Cola, Budweiser, Geico Insurance and Eagle Riders logos. “I have never been more excited about an upcoming season as this one!” exclaimed Morris. “When Bruce decides to do something, he usually goes all out, and this is typical Bruce Rossmeyer fashion. He has a working relationship in other areas with all of the sponsors, and it is great that they are following him into our sport.” Shawn Higbee and Dan Bilansky will pilot the Richie Morris Racing/Bruce Rossmeyer’s Daytona Racing Buell 1125R in the Sun Trust MOTO-ST Buell Motorcycle Company-sponsored Super Sport Twins class. The Richie Morris Racing/Bruce Rossmeyer’s Daytona Racing team will also field a Buell XB12R in the BMW Grand Sport Twins with Clint Brotz and Tripp Nobles at the controls. Only the Richie Morris Racing/Bruce Rossmeyer’s Daytona Racing Buell 1125R will carry the sponsorship of Coca-Cola, Budweiser, Geico Insurance and Eagle Riders. The team’s GST Buell will only race at the season-opening race at Daytona, Morris told Roadracingworld.com, but if prospective sponsorship deals come through the second team will run the entire season.