AMA Supermoto sets out to revamp US Championship series
Corona, CA – AMA Supermoto and its partners have hit the ground running heading into 2020 with a strong team of individuals and a strategic plan of action to revamp the US championship series. Owner and operator Alex Mock has assembled some familiar faces to assist in bringing back the excitement and authenticity of the sport.
“When I first set out to run the series it was a big responsibility,” says Mock. “I didn’t have a massive team behind me and just kind of went with it. I have a passion for this series and want to see it grow back into what it once was with support from sponsors and manufacturers. I knew I couldn’t do it alone, so I set out to find the right industry experts that were involved firsthand back in the series’ hay-day. We understand we’re a little bit late to the game this late in the year but I know we have a strong and passionate team that can get it done.”
Joining the team for 2020 and beyond are ex-Supermoto racers turned motorcycle industry veterans Darryl Atkins and Frankie Garcia.
Ex-World Motocross and AMA Supermoto racer Darryl Atkins has joined AMA Supermoto as the Marketing and Sponsorship Director. Darryl brings a laundry list of racing accomplishments and industry knowledge to the table for the revamp of the series. The multi-time AMA Supermoto race winner will be responsible for the addition of new series’ partners and advertising.
“It’s great to see the sport of Supermoto is coming back in a strong way,” explains Atkins. “I’m excited to be a part of it and to be working with others who have a big passion for Supermoto. We are working on some exciting things for the future as the sport has so much potential. We look forward to be getting the support from the industry as having a healthy Supermoto series only benefits everyone.”
Alongside Darryl comes 2006 X Games Supermoto, 2007 AMA Supermoto Lites Championship, and current RSD SuperHooligan competitor Frankie Garcia. Garcia, a guru off all things motorcycle industry, brings his PR and media background to the table and will assist the team with Press Relations and Media inquiries.
“I’m really excited and honored to be a part of this. Alex and I have become pretty good friends in the last year. His passion for Supermoto itself is second to none. He is the guy that has kept the sport alive in recent years. I’ve seen firsthand the amount of work and attention he puts into it and I know what it will take to make this big again. I believe Alex has assembled a well-rounded team with Darryl and myself to help make it all happen. Supermoto holds a special place in my heart and is sentimental to me and I’d like nothing more than to see it become what it once was again,” says Garcia.
AMA Supermoto is currently in the works of not only finalizing a 2020 Championship schedule but also an equally important live stream video package that will include live racing from every stop of the series, behind the scenes pit reporting and sponsorship ad opportunities.
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