New Hire At Kawasaki

New Hire At Kawasaki

© 2004, Roadracing World Publishing, Inc.

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From a press release issued by Kawasaki Motors Corp., U.S.A.:

BRENAN PROMOTED TO NEW POSITION WITH KMC’S P.R. GROUP

He assumes daily contact responsibilities as trade/enthusiast media supervisor

IRVINE, Calif. (Jan. 28, 2004) —Russ Brenan, who joined Kawasaki Motors Corp., U.S.A. in 1998 as a media relations coordinator, has been promoted to the newly created position of trade/enthusiast media supervisor. He will be responsible for supervising all company contact with trade publication and core enthusiast magazine editors and writers that service Kawasaki’s various product categories.

In his new position, Brenan will place special emphasis on key models in each of the categories, which include motorcycles, all terrain vehicles (ATV), utility vehicles (UV), and JET SKI® personal watercraft.

Primary responsibilities of the new position include strategic planning, supervision of media launch activities, generation of feature article concepts, and oversight of internal policies and procedures implementation.

Most recently, Brenan served as a senior media relations coordinator, with specific responsibility for the ATV and UV products.

Brenan is personally involved with all of Kawasaki’s product lines, and according to Jan Plessner, media relations manager, “can be found most week-ends enjoying the outdoors with our various products, whether it’s work or pleasure.”

The newly appointed trade/enthusiast media supervisor has 10 years of marketing experience following a formal business management education.

Kawasaki Motors Corp., U.S.A., (KMC) markets and sells at wholesale Kawasaki motorcycles, ATVs, JET SKI® watercraft, MULE™ utility vehicles, power products and small engines.

These product lines are sold through a network of more than 1,500 independent retailers. KMC and its affiliates employ nearly 2,400 people in the United States, with approximately 400 of them located at the Irvine, California headquarters.

Kawasaki’s heritage of creating high-performance recreational vehicles and its tagline, “Let the good times roll™”, are recognized worldwide. With its illustrious history of breaking performance barriers with such product lines as the world renowned NINJA® sportbikes and JET SKI® personal watercraft, Kawasaki is aggressively carrying this heritage of pioneering leading-edge design and performance products into the 21st century.
Information about Kawasaki’s complete line of recreational products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com.

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