MV Agusta’s Design Center Gets Makeover, New Chief Designer

MV Agusta’s Design Center Gets Makeover, New Chief Designer

© 2021, Roadracing World Publishing, Inc. From a press release issued By MV Agusta:


Premises at the CRC have undergone a complete renovation as MV Agusta’s Technical Department and Design Centre merge.

Varese, January 14, 2021 – The Design Studios and Offices in MV Agusta’s Styling and Engineering Centre in San Marino have been refurbished to create a completely new work space for the company’s Technical and Design departments. The two divisions have been merged into a single unit in an effort to optimise and accelerate current processes in the design and development of new projects. CRC has also received new important investments in terms of technologically advanced equipment and instruments which will aid the 30-strong staff of highly specialised designers and engineers to navigate continuously between the physical and virtual environments in real-time.

In addition to Brian Gillen, who heads CRC, Giorgio Mazzotti and Alessandro Volpini, Stephane Zache has joined the Centre’s leadership team in the role of Chief Designer. Zache, a French designer with an impressive background in the motorcycling industry, developed his unique expertise and skills working for numerous motorcycle OEM’s worldwide.

“The renovations in CRC are focused on creating a new working environment to further stimulate the creativity and efficiency of our extremely talented team, who constitute the real backbone of an institute that is renowned and respected worldwide. I welcome Stephane Zache as a valued new addition to the CRC leadership team” said Brian Gillen, R&D Director, MV Agusta and CRC, “Imagining, designing, engineering and constructing the most beautiful bikes in the world is the focus of CRC. I am immensely proud of leading this extraordinary team which continues to drive the future of motorcycling.”.

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