Motorcycle Industry Council Board Elects New Officers

Motorcycle Industry Council Board Elects New Officers

© 2023, Roadracing World Publishing, Inc. From a press release issued By Motorcycle Industry Council (MIC):



IRVINE, Calif. – The Motorcycle Industry Council Board of Directors elected new officers to lead the powersports industry in 2023. Derek Brooks, motorcycle product line manager, Yamaha Motor Corporation, U.S.A., was appointed chair; John Hinz, CEO of KTM North America, Inc., was appointed vice chair; and Jim Woodruff, CEO of National Powersport Auctions, will remain secretary and treasurer. MIC also welcomes new board members Bill Savino, senior manager of sales support for American Honda Motor Co., Inc., replacing Chuck Boderman, who retired this year; and Eric Sievers, director, sales planning and analysis at Kawasaki Motors Corp., USA, replacing Bill Jenkins, who also retired this year.

“It’s a great honor to be elected chair of MIC,” Brooks said. “Over the past couple of years, we’ve seen encouraging growth in our industry, no doubt spurred by the pandemic as people looked for new ways to recreate. We need to continue nurturing these new and returning riders, keeping them excited and engaged so they can pass their love and enthusiasm on to friends and family. This means I will be keenly focused on policy and market issues facing our industry, including ensuring motorized two-wheelers have a voice in transportation plans, and that riders have access to OHV spaces. I also want to thank out-going Chair Chuck Boderman for his leadership and his unwavering support of the powersports industry and for MIC as its industry association.”

“This is truly a time of opportunity,” said Hinz. “MIC’s market expansion effort, Ride With Us, has shown great results, inspiring more people to consider motorcycling on the dirt or on the street. I look forward to continuing this effort and supporting MIC as we find more ways to open the doors to motorcycling to even more people.”

“Together, we have done a remarkable job navigating the past few years, which were filled with unprecedented obstacles and surprises,” said Woodruff. “While our industry, like all others, will continue to face challenges, we are well-positioned at the MIC to serve the needs of our powersports industry —manufacturers, aftermarket, dealers, services, and of course, our riders and customers. I look forward to continuing my role as Secretary/Treasurer.”

The MIC Board of Directors includes representation from across powersports. Serving the 2023 term are:

Chair of the Board: Derek Brooks, Yamaha Motor Corporation, U.S.A.

Vice Chair: John Hinz, KTM North America, Inc.

Secretary/Treasurer: Jim Woodruff, National Powersport Auctions


Jeff Brown, EagleRider

Tim Calhoun, Tim Calhoun Powersports Consulting

Kerry Graeber, Suzuki Motor USA, LLC

Robin Hartfiel, Dealernews

Erik Larson, Piaggio Group Americas

Joey Lindahl, Polaris, Inc.

Rod Lopusnak, Triumph Motorcycles America

Marc McAllister, Tucker Powersports

Shawn McLean, BMW Motorrad USA

Jeff Proctor, BRP, Inc.

Bill Savino, American Honda Motor Co., Inc.*

Eric Sievers, Kawasaki Motors Corp., USA*

*=New board member


The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.

Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Twitter @followMIC, online at, and through the weekly MIC RideReport.

Latest Posts

Recent Birth: Brody Charles Beaubier

Five-time MotoAmerica Superbike Champion Cameron Beaubier and wife Shelby...

N2/WERA National Endurance: AOD Takes Heavyweight Class Win At Road Atlanta

Army Of Darkness Battles Back from Self-inflicted Setbacks To...

Video: Bradley Ray’s WorldSBK Baptism Of Fire

Video: A Look Back at Brad Ray’s Yamaha WorldSBK...

American Flat Track: Race Report From The Red Mile (Updated)

Mees Keeps On Rolling with Red Mile Triumph DAYTONA BEACH,...

KTM Group North America Partners With Pro Motocross Championship

KTM Group North America Embarks on Multi-Year Partnership with...