MotoGP: Another Record Season For BK8 Gresini Team

Excellent sporting performances and exponential media-visibility growth.

The 2025 season has confirmed BK8 Gresini Racing MotoGP as one of the most competitive and media-relevant teams on the world championship stage. On top of extremely high-profile sporting results, the team recorded significant growth in terms of TV exposure, digital performance, and media value generated for its sponsors.

SPORTING RESULTS: a year of achieved goals:

2025 saw the team claim 7 wins (three of which in the Sprint) and a total of 33 podiums, allowing Álex Márquez to finish second in the MotoGP Riders’ Championship.
The team also celebrated the Rookie of the Year title with Fermín Aldeguer, the Best Independent Rider accolade (Álex Márquez), and the Best Independent Team title.
This tally of success confirms both the solidity of the technical project and the competitiveness of the Faenza-based outfit.

Tissot Sprint race winner Alex Marquez and all BK8 Gresini Racing Team members. Photo courtesy Dorna.

Airtime and TV-exposure value: a constant growth:

Data provided by Camaleonic Analytics

24 hours and 1 minute of total exposure for Team BK8 Gresini Racing MotoGP
(+10.93% vs 2024 — 2nd best overall among MotoGP teams)
48 hours and 20 minutes of visibility for team partners
(-1.23% vs 2024)
€459,419,358 of media value generated for sponsors
(+3.44% vs 2024)

Social Media performance: a rapidly expanding community:

Data provided by Meta & Meltwater/Klear

The team’s digital presence saw a significant expansion, reaching a total of 911,000 followers across all platforms — a 49% growth compared to 2024.
The #GresiniRecords social campaign, built across 305 pieces of content, achieved remarkable results:

82 million views
4 million interactions, with a 4.93% Engagement per View
€5.25 million in Earned Media Value

Fermin Aldeguer (on the left) and Alex Marquez (on the right) on the podium at Madalika, in Indonesia.

CARLO MERLINI – GRESINI RACING COMMERCIAL AND MARKETING DIRECTOR: “The 2025 season was sensational, on and off the track. The numbers (and titles!) speak for themselves: 4 Grand Prix wins, 3 Sprint victories, for a total of 33 podiums; Alex the World Championship runner-up, Fermín Rookie of the Year, Best Independent Rider and Best Independent Team. As it often happens, the on-track results translate into TV exposure, for the team and especially for the sponsor brands. The 2025 data are nothing short of surprising and overall even higher than the previous season, confirming that the BK8 Gresini Racing sponsorship has been a flywheel of media exposure for our partners’ brands on what is an ever-more global stage: the MotoGP World Championship. Starting from our title sponsor BK8 NEWS, which came aboard in 2025 with a multi-year programme and is using the sponsorship to increase brand awareness in its most strategic markets. And that’s not all: this special moment for the BK8 Gresini Racing Team coincides with an extremely important transition our sport is witnessing. The announcement of Liberty Media as the main shareholder is accelerating the growth of the MotoGP World Championship towards conquering new markets and audiences… and we can’t help but being excited to play a starring role in this new chapter for MotoGP”.