Digital Edition Subscribers: Read Roadracing World Magazine Now >
Roadracing - An Online Service of Roadracing World Magazine
Mar 13, 2019

MotoAmerica: Lance Bryson Hired As Senior Sponsorship Manager

Lance Bryson. Photo courtesy of MotoAmerica.

Lance Bryson To Join MotoAmerica Team

Industry Veteran Hired As Senior Sponsorship Manager

COSTA MESA, CA (March 13, 2019) - MotoAmerica has announced that it has hired motorcycle industry veteran Lance Bryson as Senior Sponsorship Manager, effective immediately.

Bryson comes to MotoAmerica with a career in the motorcycle industry that dates back to 1982, including his most recent responsibility as the Director of Special Events for the Bonnier Corporation where he managed all aspects of the AMA EnduroCross Series, from start to finish. Bryson was not only involved in all levels of the EnduroCross Series operations, but he also directed local and national sponsorship and sponsorship fulfillment.

“We are thrilled to be able to bring Lance to our team,” said MotoAmerica President Wayne Rainey. “A lot of us here have known Lance for a long time. We know he’s very respected within our industry and he will be a nice addition to the MotoAmerica team. This is just one more piece of the puzzle that will push us forward to the next level and we’re excited about it.”

“I’m pumped to get the opportunity to help MotoAmerica reach the next level with their sponsorship strategy,” said Bryson. “As someone who was involved in so many levels in the EnduroCross Series, I’ve always paid attention to MotoAmerica and have watched them grow. When I saw that they were part of two networks for the coming season, I knew they were going big time. I think it’s a great time for us to be getting together and I’m excited to get started.”

MotoAmerica will begin its fifth season of racing, April 5-7, when the 2019 MotoAmerica Series kicks off at Road Atlanta in Braselton, Georgia.

The 2019 MotoAmerica Series schedule is as follows:

April 5-7 – Michelin Raceway Road Atlanta, Braselton, Georgia

April 12-14 – Circuit of The Americas, Austin, Texas

May 4-5 – VIRginia International Raceway, Alton, Virginia

May 31-June 2 – Road America, Elkhart Lake, Wisconsin

June 15-16 – Utah Motorsports Campus, Grantsville, Utah

July 12-14 – WeatherTech Raceway Laguna Seca, Monterey, California

August 10-11 – Sonoma Raceway, Sonoma, California

August 23-25 – Pittsburgh International Race Complex, Wampum, Pennsylvania

September 7-8 – New Jersey Motorsports Park, Millville, New Jersey

September 20-22 – Barber Motorsports Park, Birmingham, Alabama

About MotoAmerica

MotoAmerica is the North American road racing series created in 2014 that is home to the AMA Superbike Championship. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership that includes three-time 500cc World Champion, two-time AMA Superbike Champion, and AMA Hall of Famer Wayne Rainey, ex-racer and former manager of Team Roberts Chuck Aksland, motorsports marketing executive Terry Karges, and businessman Richard Varner. For more information on MotoAmerica, visit Also make sure to follow MotoAmerica on Twitter, Facebook and Instagram.

Top 5 This Week