AMSOIL has signed on to become the presenting sponsor of Daytona Bike Week 2011 March 4-13 in Daytona Beach, FL. This year marks the 70thanniversary of a tradition that draws hundreds of thousands of motorcycle enthusiasts each spring to Daytona Beach over the course of the 10-day event. AMSOIL Director of Sales Rob Stenberg, who annually attends the event, stated, “Being the 70thyear of this event, AMSOIL is proud to be the presenting sponsor and Official Oil of Daytona Bike Week. It’s a first class event and a good match for AMSOIL as this rally sees a lot of different bikes — Harleys, Yamahas, Hondas, Buells, Victorys. You name it, AMSOIL has a product for any motorcycle on the road.” AMSOIL representatives will be at three locations this year at Bike Week: Riverfront Park on Beach Street, Daytona International Speedway and Destination Daytona. About Daytona Bike Week Daytona Bike Week has been a respected rally for motorcycle enthusiasts since its inception in the 1930’s. Today Daytona Bike Week has evolved into a 10-day festival that attracts motorcycle enthusiasts from all walks of life, cultures and motorcycle brands. About AMSOIL AMSOIL INC. has been the recognized leader in synthetic lubrication since 1972. In addition to Daytona Bike Week, AMSOIL is the Official Oil of the Sturgis Motorcycle Rally and Laconia Bike Week. For more information about AMSOIL synthetic motor oils and performance products contact your nearest AMSOIL distributor, or call AMSOIL at (715) 392-7101 or 1-800-777-8491. AMSOIL INC., AMSOIL Building, Superior, WI 54880