From a press release issued by Mid-Ohio Sports Car Course:

FANS SET TO LAP TRACK DURING 14TH ANNUAL MID-OHIO DEALER RIDE

DUBLIN, Ohio -Motorcycle riders may take to the city streets daily, but once a year Mid-Ohio Sports Car Course allows spectators the chance to hit the track with their own two-wheeler. Now in its 14th season, the Mid-Ohio Dealer Ride is a crowd favorite. The Dealer Ride takes place throughout the lunchtime break on Sunday, July 25 during the Honda Super Cycle Weekend presented by Dunlop Tire.

With more than 110 motorcycle dealerships scheduled to participate in this year’s event, over 450 riders will experience an on-track tour of Mid-Ohio’s 15-turn, 2.4-mile road course. In addition to the lunchtime lap on Sunday, participants will also receive VIP parking in the infield.

To sign up for the Dealer Ride, bike owners can simply visit their nearest participating motorcycle dealership, including all Honda dealerships in Ohio, during normal business hours. All participating riders and passengers must be 18 years of age or older, riders must carry a valid operator’s license, and helmets are required for those on board.

Along with the 14th annual Dealer Ride, the Honda Super Cycle Weekend presented by Dunlop Tire will feature a Wiseco Superbike 100 doubleheader. Miguel Duhamel, Ben Bostrom, Jake Zemke and the rest of the AMA Superbike superstars will go head-to-head with hopes of taking the checkered flag in Saturday and Sunday afternoon’s races.

Also featured during the weekend events, will be the fast-paced, two-wheeled action from Supersport, Superstock, and Formula Xtreme classes.