Editorial Note: Yohei Kato is the grandson of Yoshimura founder Hideo “Pop” or “Pops” Yoshimura and his wife Naoe Yoshimura.

Yoshimura Japan Announces New President

As of 21st March 2024, Yoshimura Japan makes change in its president from Fujio Yoshimura to Yohei Kato.

Greeting from new President

It is with great honor that I, Yohei Kato, will be assuming the position of President of YOSHIMURA JAPAN, taking over from Fujio Yoshimura, as we mark the 70th anniversary of the founding of the company established by Pop Yoshimura (Hideo Yoshimura) in 1954.

As we move forward, transcending the boundaries of the traditional racing team, I will be the third generation to inherit this esteemed Yoshimura brand. I pledge to continue the Yoshimura spirit, imparted to us by our predecessors, without alteration. Through racing activities, events, and our products, I vow to strive alongside my fellow employees to provide our users with even greater “inspiration and satisfaction” in line with the Yoshimura ism.

Furthermore, I am determined to carry out my duties with conviction and dedication, ensuring that our company remains attractive not only to our users but also to our employees. I sincerely ask for your continued patronage and guidance.

Thank you very much for your support.

Yohei Kato