“Honda Racing Rides Rocket!”

With the start of the much anticipated 2005 AMA Superbike Series at Daytona International Speedway, just a few days away, Randy Robison, President of Joe Rocket® Sportsgear is pleased to announce an official sponsorship agreement with American Honda’s Road Race Team. The two year agreement with Honda’s legendary Red Riders will see America’s leading sport bike apparel brand outfit the entire team in Joe Rocket designed gear.

“The Honda Team sponsorship is a milestone in the evolution of the Joe Rocket brand”, said Robison, “and we are very proud to be associated with Honda and their commitment to excellence”.

“Our agreement with Joe Rocket is a natural extension of their long term sponsorship of team riders Jake Zemke and Formula Xtreme Champion Miguel Duhamel” said Chuck Miller, Manager of Honda Motorcycle Sports, “Joe Rocket’s dedication to making championship caliber gear makes them a valuable addition to our program”.

“The authenticity of the Joe Rocket brand is directly demonstrated by this sponsorship agreement and reflected by Honda’s trust” said Bruce Parker, Marketing Director for Joe Rocket. “I expect the synergy between Joe Rocket and Honda will see this agreement as a stepping stone to future success”.