Joe Rocket To Launch Line Of Yamaha-licensed Apparel At Laguna Seca

Joe Rocket To Launch Line Of Yamaha-licensed Apparel At Laguna Seca

© 2007, Roadracing World Publishing, Inc.

Randy Robison, President of Robison’s Inc., owner of the Joe Rocket motorcycle apparel brand is pleased to announce a licensing agreement with Yamaha Motor Corporation, U.S.A. and Yamaha Motor Company Ltd. This agreement calls for Joe Rocket to produce a line of licensed sport oriented motorcycle apparel that will be distributed exclusively by Sullivan’s Inc. “The launch of this line is a fine example of the successful relationship that Joe Rocket and Yamaha have cultivated through our joint ventures in the U.S.A., Canada and Europe,” said Robison. To compliment the Joe Rocket line of Yamaha Licensed apparel, Robinson’s Inc. will utilize its extensive technical and design experience to build a full line of Yamaha Genuine apparel to be distributed exclusively at Yamaha Dealers. “The Partnership between Yamaha and Joe Rocket will bring the very best of both brands to enthusiasts,” said Mo Murray, Division Manager, Yamaha Parts and Accessories Division. Look for the launch of the 2008 line of licensed and genuine apparel at the Yamaha Corporate Display booth at Mazda Laguna Seca Raceway, July 21, 2007 during the AMA/USMotoGP event.

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