Indianapolis Motor Speedway Parent Company Issues Statement On Its Strategic Planning

Indianapolis Motor Speedway Parent Company Issues Statement On Its Strategic Planning

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HULMAN & CO. STATEMENT REGARDING STRATEGY PLANNING INDIANAPOLIS – A statement from Mark Miles, chief executive officer of Hulman & Company, the parent company of the Indianapolis Motor Speedway and INDYCAR: “Late last year, Hulman & Company hired the Boston Consulting Group (BCG) to assist in developing a long-term strategic plan for the growth of its motorsports business. Since then, BCG has produced many documents, including an early version of a document that is the subject of several news reports today, that include suggested elements for the plan. BCG examined many important questions throughout this process, including how to define our overall brand, how our motorsports properties can attract more fans, how we can make our races more appealing to television viewers and live audiences, and how we can help our teams, partners and other stakeholders be more financially successful because of our relationship. “The work BCG has done provides conversation points around several important areas of our business as we shape our thinking about the future, but our strategy has not yet been finalized. As part of finalizing our strategy, we will be sharing information with our stakeholders and listening to their feedback and ideas before we come to any final conclusions. We are in the early stages of this process and will be communicating to our stakeholders and fans as we define our strategy for the future.”

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